Download or read book How to Write Web Copy and Social Media Content written by Paul Lima and published by Paul Lima. This book was released on 2014-08-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

Download or read book Content Writing Step By Step written by Joseph Robinson and published by Independently Published. This book was released on 2020-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Download or read book Web Copy that Sells written by Maria Veloso and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Download or read book Everything You Need to Know about Multiple Sclerosis written by Paul Lima and published by Paul Lima. This book was released on 2022-05-25 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need To Know About Multiple Sclerosis For MS Warriors, their Family, Friends and Care Givers If you are newly diagnosed with MS, know someone who is, or if you are a partner or caregiver of someone with MS, you probably have questions. Everything You Need to Know About Multiple Sclerosis has answers. It answers questions about what MS is, different types of MS, MS symptoms and medication, MS and diet, exercise, smoking (cigarettes and marijuana), drinking, relationships, sex, pregnancy... In addition, several partners of MS Warriors write about their experiences. In short while this book may not have everything, this is a comprehensive book about MS. Buy print or ebook. However, if you want a free PDF copy of the book, email the subject line "MS PDF" to [email protected]. A PDF, and no other information, will be emailed to you.

Download or read book Chronic A Sick Novel written by Paul Lima and published by Paul Lima. This book was released on 2020-12-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronic Readers React... "If this book were a movie, the cleaners would have to mop up buckets of tears. Of joy. Of laughter. And yes, of sadness. I'm lucky I had a box of tissues close by." "You cracked my heart, and then fixed it. Broke my heart, and then repaired it. Smashed my heart, but somehow left me feeling that it was fully mended." "I don't know if it's because I have MS, but I laughed, cheered, and cried. Sometimes all three in the same chapter." "You don't have to be sick to love this book." "I had to pause at the end of the final chapter, and have a good cry. Mostly tears of joy. Once composed, I read the epilogue. And damn it, if I was not in tears again." "As a cat lover, 'kitty' was my favorite part of a mighty fine book!" About the Book Paul and Deena are friends with MS and Parkinson's Disease respectively. They've found a wonderful flat renovated for people with disabilities, only they can't afford it. Enter Albert, a former nurse with cancer, and Bolton, an athletic paraplegic. They too look at the flat, and love it. But can't afford it. The solution? The four of them move in together. And life happens. Paul, who has retired from motivational speaking, is motivated into accepting another talk, while working on his painting. Bolton, a former sprinter, tries out for the wheelchair racing team and wheelchair basketball team, while setting up his web design business. Deena, a former PhD student, needs help with her renovation business. Instead of helping to heal people, which he did as a nurse, Albert begins to help Deena heal houses. Our main characters also have to sort out issues with former partners, some of whom have broken up on good terms and some on terms that were not so good, all while dealing with their maladies, and helping each other deal with their chronic issues. In short, illness does not make life, especially if you are determined to live as full a life as possible, despite your malady. And that is just what Paul, Deena, Albert and Bolton try their damnedest to do. About the author Paul Lima has had MS for over 20 years, moving from relapsing remitting MS to secondary progressive MS about five years ago. He has been a professional writer all his healthy and all his sick life. It's been more difficult when ill, but it has just meant he has had to work harder at it.

Download or read book Harness the Business Writing Process written by Paul Lima and published by Paul Lima. This book was released on 2014-08-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more effective and efficient manner? If you answered yes to any of the above questions, Harness the Business Writing Process is for you. This comprehensive business writing book: introduces you to the writing process, shows you how to eliminate the blank page before you write, shows you how to (and why to) capture attention, maintain interest, and influence attitude - before you ask for action, helps you quickly outline and write short messages, helps you structure and outline long documents and write them in manageable chunks, helps you define (and start with) your purpose, includes sample e-mails, letters, and other documents, includes a number of editing and proofreading hints and tips.

Download or read book Geri A Post Pandemic LGBTQ Novel About Something written by Paul Lima and published by Paul Lima. This book was released on 2020-10-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geri: A Post-Pandemic LGBTQ+ Novel About Something Geri, a talented but unknown non-binary stand-up comedian and carpenter, navigates their LGBTQ+ life in the city with three LGBTQ+ roommates. The novel is, in some ways, a parody of the heterosexual series, Seinfeld, but it is its own story. Geri will be published mid-October 2020. Main Characters Geri Sender: a non-binary stand up comedian and carpenter who lives in a house flat with three LGBTQ+ friends Ellie Kim: Geri's former lesbian lover and aspiring playwright who works part-time in the box office of the Rainbow Theatre Jorge Costa: a constantly employed and then unemployed gay person of color looking for love through a dating website Krystal Orbit: a wacky yet outspoken trans gender person who has not yet made the transition. Geri and Ellie love each other, but since their break up they bicker over aspects of life and act as if they don't miss what was once a strong physical relationship. Jorge is frequently unemployed and trying to establish a new relationship through a dating website. Krystal is wacky but has a serious side; she has come to a trans gender conclusion but has trouble walking in heels even though she likes to dress to nines.

Download or read book Transforming Education With Generative AI Prompt Engineering and Synthetic Content Creation written by Sharma, Ramesh C. and published by IGI Global. This book was released on 2024-02-07 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of generative Artificial Intelligence (AI) signifies a momentous stride in the evolution of Large Language Models (LLMs) within the expansive sphere of Natural Language Processing (NLP). This groundbreaking advancement ripples through numerous facets of our existence, with education, AI literacy, and curriculum enhancement emerging as focal points of transformation. Within the pages of Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation, readers embark on a journey into the heart of this transformative phenomenon. Generative AI's influence extends deeply into education, touching the lives of educators, administrators, policymakers, and learners alike. Within the pages of this book, we explore the intricate art of prompt engineering, a skill that shapes the quality of AI-generated educational content. As generative AI becomes increasingly accessible, this comprehensive volume empowers its audience, by providing them with the knowledge needed to navigate and harness the potential of this powerful tool.

Download or read book Net Words Creating High Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.