Download or read book How To Use Social Media and Internet To Sell Anything In Nigeria written by Olajide Bamidele and published by Independently Published. This book was released on 2023-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of struggling to make sales in Nigeria? Do you feel like you're constantly hitting a brick wall when it comes to reaching your target market? I know the feeling, trust me. But that's all about to change with this book - "How to use social media and internet to sell anything in Nigeria." This book is not just a collection of strategies, it's a blueprint for success. With the practical tips inside, you'll be able to tap into the power of social media and the internet to connect with your customers on an emotional level, and truly understand what makes them tick. I've used these strategies to sell everything from financial investments to school enrolment, human hair to virtual training, and everything in between. And let me tell you, the feeling of closing a sale and seeing the satisfaction on a customer's face is unlike any other. It's the feeling of knowing that you've made a real impact on someone's life. Don't let another day go by feeling defeated and unfulfilled in your sales. This book has the power to change your life and your business for the better. It's time to take control of your career and start seeing the results you deserve. Get your hands on this book now and let's start this journey to success together!
Download or read book Managing Social Media Practices in the Digital Economy written by Alavi, Shirin and published by IGI Global. This book was released on 2019-12-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Download or read book Digital Activism and Cyberconflicts in Nigeria written by Shola A. Olabode and published by Emerald Group Publishing. This book was released on 2018-10-24 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh insights on digital activism and cyberconflicts through a comparison of sociopolitical and ethnoreligious movements in Nigeria. Occupy Nigeria, Boko Haram and The Movement for the Emancipation of the Niger Delta (MEND) highlight the digital and organizational aspects of conflict mobilization in contemporary Nigeria.
Download or read book Media and Communication in Nigeria written by Bruce Mutsvairo and published by Routledge. This book was released on 2021-12-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Download or read book Social Media Marketing Management written by Robert E. Hinson and published by CRC Press. This book was released on 2024-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs— hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.
Download or read book Communication Management written by František Pollák and published by BoD – Books on Demand. This book was released on 2022-01-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Download or read book Internet and Technology Addiction Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-06-07 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addiction is a powerful and destructive condition impacting large portions of the population around the world, and because of ubiquitous technology, social networking and internet addiction have become a concern in recent years. With all ages affected by the fear of missing out, which forces them to stay continually connected in order to stay up-to-date on what others are doing, new research is needed to prevent and treat anxieties caused by internet use. Internet and Technology Addiction: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction, in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction, social isolation, and technology servitude, this publication is an ideal reference source for psychologists, cyberpsychologists, cybersociologists, counselors, therapists, public administrators, academicians, and researchers interested in psychology and technology use.
Download or read book Modern Nigeria written by Alex Egodotaye Asakitikpi and published by Bloomsbury Publishing USA. This book was released on 2024-01-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Nigeria, Africa's most populous country, in this thematic encyclopedia that covers everything from geography and economics to etiquette and pop culture. Part of Bloomsbury's Understanding Modern Nations series, this volume takes readers on a tour of contemporary Nigeria, helping them better understand the country and the many cultures, religions, and ethnicities that call it home. Chapters are organized thematically, examining a variety of topics, including geography, history, government, economics, religion, ethnic and social groups, gender, education, language, etiquette, food, literature and the arts, and pop culture. Each chapter begins with an overview essay, followed by a selection of encyclopedic entries that provide a more nuanced look at that facet of modern Nigeria. The main text is supplemented with sidebars that highlight additional high-interest topics. A collection of appendices rounds out the volume, offering short vignettes of daily life in the country, a glossary of key terms, statistical data, and a list of state holidays. Once a pawn of British colonialism, today Nigeria is a sovereign nation and key player on the world stage. Its vast oil resources have made it an international powerhouse and the wealthiest country on the African continent, yet political unrest and corruption, and ethnic and religious violence continue to threaten this prosperity. Nigeria is equally rich culturally, a nation where time-honored traditions mix with contemporary influences. Explore the diversity of modern Nigeria in this concise and accessible volume.
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Download or read book COVID 19 and Psychological Distress in Africa written by Yamikani Ndasauka and published by Taylor & Francis. This book was released on 2023-12-22 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book draws on unique African experiences to explore the intersection between mental health and African communitarianism in the context of COVID-19, giving voice to the perspectives of vulnerable populations facing pre-existing challenges such as depression, anxiety, and stress. Advancing knowledge and contributing to the global debate about the effects of the pandemic on the psychological well-being of African people, chapters critique the role of media, information, misinformation, and disinformation during this period on individual- and community-based mental health. Using a holistic approach, the book highlights the need to prioritise the localising of mental health systems and clinical services to provide a better standard of care and comprehensive, context-specific mental health interventions that consider the heterogeneity within and between African regions. The book demonstrates through nuanced evidence and analysis that communitarian perspectives allow African societies to balance collective solidarity with individual well-being to benefit overall mental health. Ultimately drawing on communal values and localised knowledge to cultivate resilience to fight the psychosocial impacts of COVID-19 in Africa, the book will be of interest to scholars, postgraduate students and researchers exploring psychology, philosophy of mental health, and public health policy more broadly, as well as and cultural studies and the sociology of pandemics.
Download or read book Transforming Relationship Marketing written by Park Thaichon and published by Routledge. This book was released on 2020-10-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Download or read book WhatsApp and Everyday Life in West Africa written by Idayat Hassan and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.
Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
Download or read book Principles of Innovation Entrepreneurship and Sustainability written by Ignatius Ekanem and published by Taylor & Francis. This book was released on 2024-09-25 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the principles governing the entrepreneurial and innovation mindset and processes of people working in the small business sector and other organisations, based on research findings from real-life issues and challenges that face entrepreneurs on a daily basis. Entrepreneurship development forms the bedrock of business evolution and economic growth in many nations: indeed, without entrepreneurship, there can be no real economic development. This book provides students with an accessible introduction to innovation and entrepreneurship, examining the different forms of innovative and entrepreneurial practice including commercial and social enterprise. The book introduces some of the major business management issues faced by entrepreneurs and small business owners. It also introduces readers to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving. Throughout, the book is founded on an evidence base drawn from the author's own years of teaching and research. An essential read for students of entrepreneurship and innovation at both undergraduate and postgraduate levels, Principles of Innovation, Entrepreneurship and Sustainability: An Evidence-Based Approach is an invaluable resource for anyone seeking to understand the realities of innovation and entrepreneurship in a more empirical context. Featuring a comprehensive range of case studies, reading lists, glossaries and discussion questions, this book provides students with all they need to develop their understanding of these exciting topics. The book is accompanied by digital learning resources including PowerPoint slides and test questions, complete with answers, for all chapters.
Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Trends in Counterfeit Drugs written by Kelly M. Elkins and published by CRC Press. This book was released on 2023-07-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeit drugs continue to infiltrate the drug market in the United States, causing illness and death. This book addresses this issue and examines the recent trends in drug counterfeiting over the past 5-10 years. The text shows perspectives from crime lab and toxicology lab personnel and academic researchers, and includes topics such as a history of cases and issues with counterfeit drugs, trends observed in forensic labs, instrumental methods and approaches used in detecting counterfeit medicines, and policy approaches for controlling counterfeit drugs. There is a focus on ways to reduce counterfeit drugs in the market, to help improve the health and safety of people all over the world. Features : Focuses on recent (5-10) year trends in counterfeit drugs and analysis. Shows perspectives from crime lab and toxicology lab personnel and academic researchers. Focuses on drugs seized by law enforcement and approaches to reducing counterfeit medicine in the market. Discusses the detection and analysis of counterfeit drugs, and appropriate tools for combating this issue. Emphasizes the global impact of illegal medicines.
Download or read book The African Informal Economy written by and published by BRILL. This book was released on 2024-06-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The informal sector is a vital sustainer of the African economy, employing more than 60% of sub-Saharan Africans. The book examines diverse segments of the informal sector, putting into consideration their structure, dynamics, resilience and gender issues. Chapters are based on empirical research on women in the transport sector, vehicle maintenance artisanship, graduates in the informal sector, COVID 19, and the informal economy. Other chapters focus on the indigenous usury finance system, coconut oil production, herbal medicine, and the gig economy across countries including Nigeria, Kenya, Ghana, Togo, and Burkina Faso.
