Download or read book How to Gain Assurance in Your Marketing and Advertising Techniques written by Shahab Zargari and published by Lulu.com. This book was released on 2011-07-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assurance Advertising partners decided early on to start a blog to provide the online world with great marketing and advertising tips, case studies, and stories. This book compiles the most coherent and most-read posts from 2009-2011.
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Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book Editor Publisher written by and published by . This book was released on 1920 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book Leadership With Soul Putting People At The Heart Of Your Growth Strategy written by Andre Lacroix and published by World Scientific. This book was released on 2022-10-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership with Soul is an invitation for existing and future leaders to stop, think and reinvent their leadership approach to become ever-better leaders. Leadership with Soul is a cutting-edge, systemic leadership model that has created sustainable growth and value in high-performance companies across several sectors of the economy.Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit.André Lacroix reveals his formula on how to make businesses flourish. He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career. He also explains simple ways you can inspire a global organisation to outperform the competition; how you can create a truly customer-centric organisation; how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come. For Lacroix, true leadership prioritises sustainability and a desire to make the world an 'ever-better' place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned.
Download or read book Management and Administration written by and published by . This book was released on 1925 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Analytics for Business written by Ira J. Haimowitz and published by Taylor & Francis. This book was released on 2022-12-20 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
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Download or read book Bioentrepreneurship and Transferring Technology Into Product Development written by Agarwal, Swati and published by IGI Global. This book was released on 2021-06-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of becoming a successful bioentrepreneur, there is still much more to learn. There are many ways to learn the essential fundamentals of entrepreneurship, including through the mistakes of previous businesses and models. Increased knowledge and a better understanding of what works can be derived from these previous failures and mistakes. Additionally, learning from other bioentrepreneurs can help businesses run successfully. By looking deeper into business models, product development, the fundamental concepts of bioentrepreneurship, and the essential characteristics of bioentrepreneurs, one can become better equipped to understand the role of biological sciences in entrepreneurship, specifically the role of product development. Bioentrepreneurship and Transferring Technology Into Product Development provides a comprehensive understanding of the role of biological sciences, specifically in transforming technology into commercial product. This book compiles the theoretical and practical aspects of bioentrepreneurship and discusses the various factors, including creating business plans, acquiring funding, and successful business models. The chapters also cover areas such as small-scale product development, intellectual property rights, funding schemes for start-ups, and new prospective biotechnology product development. This book is essential for bioentrepreneurs, entrepreneurs, product developers, scientists, practitioners, researchers, academicians, and students interested in product development from a biological science perspective.
Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
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Download or read book Developing Relationships Personalization and Data Herald in Marketing 5 0 written by Kaur, Jasmine and published by IGI Global. This book was released on 2022-06-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
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