Download or read book How Pepsi Popped Its Top written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, PepsiCo’s Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo toward a greater commitment to health and the environment, a strategy that has inspired employees, attracted customers, and aided overseas operations. Meet a rabid New York Yankees fan named Indra Nooyi. Apart from adoring the 2009 World Series champions, Nooyi is stunningly different from the men who head up most of America’s biggest corporations. She was born 54 years ago in Madras, India. She often wears saris to work at her New York office. She is smart, ebullient, determined, and successful. As Chairperson and Chief Executive Officer of PepsiCo, Inc., she runs the biggest U.S. corporation headed by a woman. Pepsi is booming, largely because Indra Nooyi has transformed its mission, refocusing the company on the world’s rising demand for healthier foods and the soaring need for environmental action. Here is a major global company simultaneously doing good and doing well--thanks to a charming, indomitable Indian woman. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
Download or read book How Pepsi Popped Its Top written by New Word City and published by . This book was released on 1900 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, PepsiCo's Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo toward a greater commitment to health and the environment, a strategy that has inspired employees, attracted customers, and aided overseas operations. Meet a rabid New York Yankees fan named Indra Nooyi. Apart from adoring the 2009 World Series champions, Nooyi is stunningly different.
Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Pop Culture written by Legs McNeil and published by Pocket Books. This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola was originally created in 1898 by a pharmacist who simply took the pepsi out of dyspepsia as he had created a tonic to cure his neighbour's indigestion (dyspepsia). Weaving together stories of Pepsi-Cola, this text traces its role in the history of pop-culture.
Download or read book The Cereal Murders written by Diane Mott Davidson and published by Crimeline. This book was released on 2010-01-13 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to her recent adventures in Dying for Chocolate, Goldy Bear, the premier caterer of Aspen Meadow, Colorado, is no stranger to violence--or sudden death. But when she agrees to cater the first College Advisory Dinner for Seniors and Parents at the exclusive Elk Park Preparatory School, the last thing she expects to find at the end of the evening is the battered body of the school valedictorian. Who could have killed Keith Andrews, and why? Goldy's hungry for some answers--and not just because she found the corpse. Her young son, Arch, a student at Elk Park Prep, has become a target for some not-so-funny pranks, while her eighteen-year-old live-in helper, Julian, has become a prime suspect in the Andrews boy's murder. As her investigation intensifies, Goldy's anxiety level rises faster than homemade doughnuts. . .as she turns up evidence that suggests that Keith knew more than enough to blow the lid off some very unscholarly secrets. And then, as her search rattles one skeleton too many, Goldy learns a crucial fact: a little knowledge about a killer can be a deadly thing.
Download or read book Home on the Ranch Colorado written by Julie Benson and published by Harlequin. This book was released on 2015-03-17 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Big city cowboy: A fish out of water--that's how Rory McAlister feels when he leaves Colorado for New York City. True, he needs this money, but somebody should have warned him modeling designer duds meant butting heads with Elizabeth Harrington-Smyth. The bossy, and not to mention gorgeous, ad exec is determined to turn Rory into the original Rhinestone Cowboy!"--Page 4 of cover.
Download or read book From Revolution to Revelation written by Tara Brabazon and published by Routledge. This book was released on 2017-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, the ’post-youth’ generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies is ’the Generation X of the academic world’. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.
Download or read book The Wham Guide written by Daniel Wheway and published by Daniel Wheway. This book was released on 2017-01-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wham! were one of the most successful acts of the 1980's. Members George Michael and Andrew Ridgely scored three #1 singles on the US Hot 100 with the decade's classics Wake Me Up Before You Go-Go, Careless Whisper and Everything She Wants. Two of those also hit the UK#1 spot, as did Freedom and I'm Your Man.The duo's two UK studio albums Fantastic and Make It Big hit the top spot of the UK Official Albums Chart, whilst the later also hit the United States' Billboard 200 top spot, and went 6xPlatinum there! Michael and Ridgely were seemingly unstoppable - that is until the pair pulled the plug on the act themselves, bidding farewell with UK#1 The Edge of Heaven and a farewell concert in front of 72,000 fans at London's Wembley Stadium.Moreover, Wham!'s Last Christmas is one of the most successful festive hits of all-time, so it only adds to the heartache for music fans all over the globe that Michael sadly passed away on Christmas Day, 2016.As Ridgely stated, Michael "had a voice that would transport you, he was the finest singer/songwriter of his generation and has left the best of himself for us".
Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Walt Disney s Way written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Disney presents a puzzling paradox. He was a salt-of-the-earth, hard-working artist who promoted family values. He was a tyrannical, wary, micro-manager whose associates decried the lack of charity in his soul. How, then, did he create such lovable characters and establish his empire? By utilizing all of his attributes. In fact, without his contradictions, he wouldn’t have been Walt Disney, and his fabled enterprise would almost surely have vanished long ago. We can learn a lot from his story. Four decades after his death, Walt Disney is still hailed as a creative genius who not only gave the world Mickey Mouse, Snow White, and a host of fantasy characters, but set the all-time standard for family theme parks and forever changed the world of entertainment. Every bit the brilliant innovator he has been portrayed, Disney was also a patriot who served his country, a corn-fed populist who shrugged off critics of his G-rated view of America, and an exemplar of bootstrap enterprise, hard work, and rugged individualism. But Disney had a most unpleasant side, too. He could be, and often was, an unforgiving taskmaster—not at all like the lovable creatures his studio created. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
Download or read book Madman on a Drum written by David Housewright and published by Minotaur Books. This book was released on 2008-05-13 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homicide cop Bobby Dunston's daughter has been kidnapped, taken in broad daylight on a city street in the middle of September. The kidnappers demand a million dollars and force Dunston to get the ransom from his friend Mac McKenzie. It soon becomes apparent to the two of them that one of the kidnappers is childhood pal Scottie, a once aspiring drummer now gone astray, and that the kidnapping is payback for "crimes" committed in their past. McKenzie, former cop and now unlicensed P.I., handles the ransom drop-off and the child is returned safely. But Scottie is found dead---brutally murdered---and someone has taken out an open contract on McKenzie, using his own money to pay for it. Dodging attempts on his life from assassins of all shapes and sizes, McKenzie now has precious little time to uncover the mastermind behind it all if he's going to survive. Madman on a Drum is another thrilling entry in David Housewright's hard-boiled mystery series.
Download or read book Crown s Law written by Wolf Wootan and published by iUniverse. This book was released on 2006-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three men went into the house and he could hear women screaming. If all the guests did as they were told, give up their jewels, then maybe there would be no shooting-or killing. Sam got to the rear of the van and pulled his gun. He had jacked a shell into the firing chamber when Carole had left him. He cocked it, made sure the safety was on, then walked swiftly down the driver's side of the van. The driver was watching the front entrance, which was on the passenger side. He never knew what hit him. Sam yanked open the door and hit him in the back of the head with his gun. He retrieved the duct tape from beside the still unconscious guard and taped the man's hands to the steering wheel, then taped his mouth. He secured his ankles with tape and took the keys from the ignition and pocketed them. For good measure, he found a twig and let the air out of both tires on the driver's side. Now what? He thought. Where the hell are the cops? www.wolfwootan.com
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book Billboard written by and published by . This book was released on 1986-11-29 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Reach for the Stars 1996 2006 Fame Fallout and Pop s Final Party written by Michael Cragg and published by Nine Eight Books. This book was released on 2023-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Times Book of the Year A Telegraph Book of the Year A Guardian Book of the Year A Rock 'n' Roll Book Club Book of the Year A Guardian 50 Best Holiday Reads An Independent Book of the Year A Mojo Music Book of the Year A Resident Book of the Year A Classic Pop Book of the Year 'This really is a wonderful book for pop kids everywhere' - RICHARD OSMAN Using the arrival of the Spice Girls as a jumping-off point, this fascinating new narrative will explore, celebrate and contextualise the thus-far-uncharted period of British pop that flourished between 1996 and 2006. A double-denim-loving time before the glare of social media and the accession of streaming. The bastions of '00s pop - armed with buoyant, immaculately crafted, carefree anthems - provided entertainment, escapism and fun for millions. It was a heady, chorus-heavy decade - populated by the likes of Steps, S Club 7, Blue, 5ive, Mis-Teeq, Hear'Say, Busted, Girls Aloud, McFly, Craig David and Atomic Kitten, among countless others - yet the music was often dismissed as inauthentic, juvenile, not 'worthy' enough: ultimately, a 'guilty pleasure'. Now, music writer Michael Cragg aims to redress that balance. Using the oral-history format, Cragg goes beneath the surface of the bubblegum exterior, speaking to hundred's of the key players about the reality of their experiences. Compiled from interviews with popstars, songwriters, producers, choreographers, magazine editors, record-company executives, TV moguls and more, this is a complete behind-the-scenes history of the last great movement in British pop - a technicolour turning-point ripe for re-evaluation, documented here in astonishing, honest and eye-opening detail.
Download or read book Offline Project written by Dan Tyte and published by eBook Partnership. This book was released on 2018-05-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet defines Gerard Kane. But after a death in the family and a dumping, can going off-grid save him?His pursuit of something outside the saturation of data takes him from Cardiff, and a web of family members caught in cycles of selfies and online gambling or relationships which fade without their Instagram filter, to a new community in the Danish woodland.With relentless energy and precise observation, Dan Tyte's second novel focuses on modern social behaviours and the impact of technology on our lives, relationships and perceptions.This sharp and highly contemporary narrative probes into our dependence on the internet, and to what extent we might be able to free ourselves from this, a concern of immediate relevance to an increasing number of the population.
Download or read book A Clearing of the Way written by John Monfort Gist and published by Strategic Book Publishing. This book was released on 2009-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Clearing of the Way, John Montfort Gist takes the reader on a strange journey into the realm of mythology, religion and realism. Jacob Izarra, of Basque heritage, has lost his way in America. His journey, at times violent, at other times loving, forces him to define for himself what it is to be an American. At heart, A Clearing of the Way, is a love story whose fruits are prophetic, terrifying and hopeful at the same time. Nature herself is the protagonist in the story, a character who demands, like the God of the Old Testament, to be heard. Failure to listen brings with it the promise of fiery wrath.
