Download or read book How Fairness Consciousness Affects Consumers Willingness to Pay for Fair Product Attributes written by Friederike Paetz and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility activities, such as a company's adherence to fair trade (FT) standards, are known to affect consumers' purchase behavior. In this study, we therefore investigate whether the inclusion of an FT label will pay off for companies by determining consumers' willingness-to-pay (WTP) for the FT label attribute. In contrast with the recent literature, we use a model that simultaneously accommodates unobserved and observed consumer heterogeneity and estimates consumers' individual WTP values directly in WTP space. We also focus on the German orange juice market and use empirical data from a conjoint choice experiment that enter an individual parameter hierarchical multinomial logit model. We found an average willingness-to-pay for an FT label of 36 Eurocents and identified several factors for WTP differences.
Download or read book Willingness to pay for Fair Trade products Analysis and implications written by Michaela Gröpel and published by GRIN Verlag. This book was released on 2013-03-06 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich University of Applied Sciences (Fakultät für Betriebswirtschaft), language: English, abstract: The aim of the present thesis is to analyze consumers’ willingness to pay for Fair Trade products. Specifically, the thesis asks whether (a) people are willing to pay a premium for Fair Trade products, (b) how much extra they are willing to pay, and (c) which factors influence the consumers’ willingness to pay. To answer these questions, findings of the most recent quantitative research on Fair Trade are studied. A total of 24 separate empirical papers on Fair Trade and willingness to pay are identified and reviewed. The main results are: (1) about 85% participants are willing to pay a price-premium for Fair Trade products; (2) the price-premium people are willing to pay range from 3% to 80%, with the median of 17%; (3) these values are somewhat lower in studies with more controlled research (i.e., experiments) - the prevalence is 70% and the price-premium 10%; (4) the higher price of Fair Trade products has an inconsistent impact on consumers’ willingness to pay - for some it remains a significant barrier to the purchase, for others a sign of product credibility; (5) the level of income is insignificant for FT consumption; (6) demographic variables are rather useless for predicting Fair Trade consumption; (7) ethical and environmental values matter; and (8) positive attitudes toward Fair Trade increase consumers’ buying behavior. Based on these results, implications for marketing are drawn.
Download or read book Handbook of Research on Fair Trade written by Laura T. Raynolds and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically i
Download or read book Impact of Price and Color Availability on Fair Trade and Organic Apparel Choice written by Elizabeth Dee Hodgin and published by . This book was released on 2013 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working conditions in the international garment industry have long been a concern and a process to assess and certify fair trade practices was developed as a means by which to improve those conditions. Standards for fair trade apparel include safe working conditions, fair wages, compliance with laws, and reduced environmental impact. This study examines consumers' willingness to pay for fair trade clothing. A stated choice experiment was conducted through a survey of 100 Portland, OR metropolitan area residents to examine stated purchase preference between T-shirts with varied combinations of four attributes: color, fair trade certification, organic certification, and price. The surveys were administered at the Food Innovation Center in Portland, OR in November 2012. To resemble the actual market a limitation on color choice was tested. Conditional logit analysis was used to analyze the impact of product attributes and consumer characteristics on choice. Results revealed that consumers were willing to pay significantly more for fair trade certified than for organically certified T-shirts. Limiting color choice did significantly reduce selection of a T-shirt.
Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Transformative Food Value Chains for Local Development written by Silke Maria Stöber and published by Frontiers Media SA. This book was released on 2024-01-26 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the capacity of food systems to undertake a transformation towards sustainability requires understanding how resources stream in and out of the systems. As complex socio-economic structures, food and agricultural value chains are important means for channeling resources, knowledge, and agency in and out of rural areas. Given their prominent role on the development agendas, there is mixed evidence as to what extent value chains and their actors can contribute to improving the livelihoods in poor rural and urban areas. In order to shape sustainable living places, transformative capacities and good governance are important mainstays. Transformative agri-food value chains are robust and often act as the sole transmission belt for returning capital, resources and identity back into vulnerable areas. Moreover, domestic or regional chains may provide urban consumers with fresh quality food that also contributes to regional identity.
Download or read book Nutrition Choice and Health Related Claims written by Tiziana de-Magistris and published by MDPI. This book was released on 2020-05-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different articles focused on the role of nutritional properties and/or health-related claims on choice preferences, choice behavior, healthy eating/healthy diet, and the willingness to pay for certain foods.
Download or read book Fundamentals of Marketing 2e written by Paul Baines and published by Oxford University Press, USA. This book was released on 2021-01-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Download or read book Forest Foods and Nutrition written by Alessandra Durazzo and published by MDPI. This book was released on 2021-03-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Special Issue, entitled “Forest, Food and Nutrition”, is focused on understanding of the intersection and linking existing between forests, food, and nutrition. Forest ecosystems are an important biodiversity environment resource for many species. Forests and trees play a key role in food production and have a relevant impact also on nutrition. Plants and animals in the forests enable nutrient-rich food sources to be available, and can provide important contributions to dietary diversity, quality, and quantity.
Download or read book The Myth of the Ethical Consumer Hardback with DVD written by Timothy M. Devinney and published by Cambridge University Press. This book was released on 2010-07-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-holds-barred examination of 'ethical' consumerism.
Download or read book Fair Trade written by Alex Nicholls and published by SAGE. This book was released on 2005-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general′ - Paul Rice, CEO, TransFair USA ′This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force′ - Hamish Renton, Product Manager Food You Can Trust, Tesco ′With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a "must read" for everyone from casual buyer right through to seasoned producer. Here′s your chance to see how you can easily change the world for the better′ - Mel Young, editor-in-chief, New Consumer, Britain′s only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?′ and `What is the brand meaning of Fair Trade?′ Throughout, readers are supported by: - Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations; - Chapter summaries and conclusions.
Download or read book International Journal of Research in Marketing written by European Marketing Academy and published by . This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Organic and Fair Trade Food Marketing written by Simon Wright and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
Download or read book Great Minds in Management written by Ken G. Smith and published by Oxford University Press. This book was released on 2005-09-22 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories.The result is not only an ambitious and original panorama of the key ideas in management theory presented by their originators, but also a unique collection of reflections on the process of theory development, an area which to date little has been written about by those who have actually had experience of building theory.In their concluding chapter, Ken G. Smith and Michael A. Hitt draw together some common themes about the development of management theory over the last half a century, and suggest some of the conclusions to be drawn about how theory comes into being.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Stated Choice Methods written by Jordan J. Louviere and published by Cambridge University Press. This book was released on 2000-09-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.
