Download or read book How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non East Asian World written by John Cadogan and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Influences of Asian Cultural Identity on Global Marketing Strategies written by Emily Bloom and published by GRIN Verlag. This book was released on 2015-10-30 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. The benefits of globalisation not only influence people in their daily lifes, but can also be applied to the way in which companies organise themselves as well as operate in their home and foreign markets. The rise of global companies that sell and market products in foreign countries affected organisational work and created the need for global marketing strategies. In order for these strategies to work the different cultural backgrounds and values of customers need to be taken into account. Mooij supports this idea by pointing out, that in order for marketing or advertising to be effective it “must include values that match the values of the consumers being addressed“ (Mooij, 1998, p.91). Mooij explains further, that the way in which consumers behave and are motivated largely depends on their culture, which is why marketing strategies need to be relevant to the culture of the consumer they are trying to address (Mooij M. D., 1998). This explains why marketing managers today face a number of challenges and are influenced by the cultural identity of the country they are marketing a product in. Asia has one of the largest economies of the world which makes it extremely attractive for companies seeking to expand globally. East Asia alone is home to about 20 percent of the world’s population and is likely to make up an equally high share of the world trade (Chaze, 2010). In the following, this essay will try to explain how the Asian culture in terms of group, family and status orientation might culturally influence the way in which foreign companies market their products to Asian consumers as well as discuss possible practical measures that should be taken by international marketers in this context.
Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Download or read book What Can t Be Said written by Yasuo Deguchi and published by Oxford University Press, USA. This book was released on 2021 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paradox drives a good deal of philosophy in every tradition. In the Indian and Western traditions, there is a tendency among many (but not all) philosophers to run from contradiction and paradox. If and when a contradiction appears in a theory, it is regarded as a sure sign that something has gone amiss. This aversion to paradox commits them, knowingly or not, to the view that reality must be consistent. In East Asia, however, philosophers have reacted to paradox differently. Many East Asian philosophers-both in the Daoist and the Buddhist traditions-have openly embraced paradox. They have taken compelling arguments for contradictory positions to suggest that the world is-at least in some respects, and often in very deep respects-inconsistent, and that our best theories of the world will therefore be inconsistent. This book is an initial survey of the writings of some influential East Asian thinkers who were committed to paradox, and for good reason. Their acceptance of contradiction allowed them to develop important insights that evaded those who consider paradox out of bounds"--
Download or read book Oneness written by Philip J. Ivanhoe and published by Oxford University Press. This book was released on 2017-11-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the center of a constellation of key ideas in East Asian philosophical traditions, there lies a conception of oneness among human beings. Human beings are intricately and inextricably intertwined and share a common destiny with other people, creatures, and things. The ramifications of this idea are wide-reaching, and resonate with important debates and concerns in contemporary Western philosophy, but many at the forefront of their fields in the West are unaware of the fundamental shift in perspective that might be available to them. One of Ivanhoe's aims in this work is to challenge the dominant paradigm of hyper-individualism, which still enjoys a commanding position in a great deal of contemporary theory and practice in the humanities and social sciences, and to describe and advocate for an alternative conception and sense of self, world, and the relationship between them. In particular, Ivanhoe, who has an extensive background in and has published influential work on virtue ethics and Asian philosophy, investigates the implications of oneness for conceptions of the self, virtue, and human happiness. Through the lens of oneness, he explores topics such as conceptions of the self, selfishness and self-centeredness, virtues, spontaneity, and happiness, drawing support from wide-ranging, interdisciplinary sources. Rather than starting from the standpoint of Western philosophy and then reaching out to Asian philosophy from a distance, Ivanhoe advances a thesis drawn from East Asian sources and explicitly challenges the theoretical asymmetry that is characteristic of most comparative study, which often simply applies Western theories to non-Western material.
Download or read book East and West written by Kwang-Sae Lee and published by Homa & Sekey Books. This book was released on 2006 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: In East and West: Fusion of Horizons, Kwang-Sae Lee seeks to find and develop themes of mutual resonance in Eastern and Western thoughts, trying to interpret across boundaries of culture and age. The book discusses some general "methodological problems" pertaining to the "Meeting of East and West," Confucianism and Kantian moral philosophy, Heidegger, Wittgenstein and Eastern thought, and outstanding themes such as social practice theory, holistic individualism and pluralism. It also examines Eastern thought (Confucianism and Taoism in particular) and pragmatism (Rorty in particular). The last part introduces Korean philosophy and some important Korean philosophers. Lee believes that there is vital need for reassessing the eminent relevance of revitalized East Asian culture(s) to the contemporary world. It is with this conviction that he has written this important and timely book. ABOUT THE AUTHOR Kwang-Sae Lee is Professor of Philosophy at Kent State University. He holds a PhD from Yale University. Lee was interested mainly in analytic philosophy, philosophy of science, Kant, and the history of Western philosophy. His focus has gradually but ineluctably shifted to world philosophy. He has co-authored Cultures of East and West and penned many papers mainly on Kant and world philosophy. Lee lives in Kent, Ohio, with his wife.
Download or read book Translations on South and East Asia written by and published by . This book was released on with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Markets and Economies East Asia Southeast Asia Australia New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Download or read book Consumer Behavior in Asia written by Hellmut Schütte and published by NYU Press. This book was released on 1998-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are "lucky" ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns. Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.
Download or read book The Anatomy of Consumerism written by H. RamHormozi and published by FriesenPress. This book was released on 2019-08-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human. In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial Revolution, through a ravenous stretch of excessive production and acquisition, all the way to our digital present—a period during which we overconsume as a matter of course and visit irreparable damage on our natural environment as a result. It is no wonder the consequences of human greed fester so hotly in debate among economists, social scientists, and environmentalists. The Anatomy of Consumerism wades into this debate’s center.
Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Download or read book The Self in the West and East Asia written by Jin Li and published by John Wiley & Sons. This book was released on 2024-08-26 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the fraught world of geopolitics to business and the academy, it’s more vital than ever that Westerners and East Asians understand how each other thinks. As Jin Li shows in this groundbreaking work, the differences run deep. Li explores the philosophical origins of the concept of self in both cultures and synthesizes her findings with cutting-edge psychological research to reveal a fundamental contrast. Westerners tend to think of the self as being, as a stable entity fixed in time and place. East Asians think of the self as relational and embedded in a process of becoming. The differences show in our intellectual traditions, our vocabulary, and our grammar. They are even apparent in our politics: the West is more interested in individual rights and East Asians in collective wellbeing. Deepening global exchanges may lead to some blurring and even integration of these cultural tendencies, but research suggests that the basic self-models, rooted in long-standing philosophies, are likely to endure. The Self in the West and East Asia is an enriching and enlightening account of a crucial subject at a time when relations between East and West have moved center-stage in international affairs.
Download or read book Ethics and international marketing research background and challenges written by and published by Emerald Group Publishing. This book was released on 2005 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Download or read book Nothingness in Asian Philosophy written by JeeLoo Liu and published by Routledge. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A variety of crucial and still most relevant ideas about nothingness or emptiness have gained profound philosophical prominence in the history and development of a number of South and East Asian traditions--including in Buddhism, Daoism, Neo-Confucianism, Hinduism, Korean philosophy, and the Japanese Kyoto School. These traditions share the insight that in order to explain both the great mysteries and mundane facts about our experience, ideas of "nothingness" must play a primary role. This collection of essays brings together the work of twenty of the world's prominent scholars of Hindu, Buddhist, Daoist, Neo-Confucian, Japanese and Korean thought to illuminate fascinating philosophical conceptualizations of "nothingness" in both classical and modern Asian traditions. The unique collection offers new work from accomplished scholars and provides a coherent, panoramic view of the most significant ways that "nothingness" plays crucial roles in Asian philosophy. It includes both traditional and contemporary formulations, sometimes putting Asian traditions into dialogue with one another and sometimes with classical and modern Western thought. The result is a book of immense value for students and researchers in Asian and comparative philosophy.
Download or read book Globalization and Development in East Asia written by Jan Nederveen Pieterse and published by Routledge. This book was released on 2012-08-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asia is widely regarded as the main "winner" in contemporary globalization, unscathed by the economic crisis of 2008, with its leading new industrializing nations and emerging economies. While 20th-century globalization was mainly led by the West, the 21st century is ushering in different dynamics. The re-emergence of Asia involves alternative visions of the world and different perspectives on globalization. This volume seeks to address these dimensions, turning to local reflexivities, notably in South Korea and China, to explore the key debates in sociology and political economy within East Asia rather than from an outside view.
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Download or read book Making East Asian Consumers written by Solee Irene Shin and published by . This book was released on 2014 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examines the rise of organized retailing in East Asia. It pays attention to the roles of market makers as intermediary market players who act between the producers and consumers, especially in the contexts of national retail organization and expansion activities of multinational retailers. Theoretically, the dissertation combines the national business systems literature with a market power perspective to examine the contexts in which different national economies organize their retail sectors and incorporate retail innovations. Empirically, it asks what roles the domestic and global retailers played in building contemporary consumer markets in Japan, Korea, and Taiwan, and mainland China. It also asks, to what extent the development of consumer markets in Asia and the activities of multinational retailers have brought convergence or continued divergence between the different national markets, retail structures, and cultures of consumption. To answer these questions, the dissertation first pays attention to the links between national and global firms and retail markets, and second, to the links between national firms and products, and lastly, how the structure of global and regional production and national cultures of consumption are mediated by a set of intermediaries. Comparative case studies of standardized retailing, entertainment and fashion industries, and individual consumption are included to illustrate the roles of market makers. The dissertation finds support for the idea of increasing convergence in retail technologies and formats during the course of the Asian retail revolution, but also identifies how locally specific characteristics have mattered in three crucial ways; first, historical trajectories of business development and nationally institutionalized ways of conducting business led to different capacities of the newly appeared domestic retailers, and resulted in divergent patterns of competition against, or coordination with, the expanding multinationals; second, local organizational logics crucially shaped business strategies adopted for product development; finally, locally formed meaning systems and methods of making status claims play crucial roles informing individual consumption as well as the activities of intermediaries that actively monitor and strategize based upon local-demand.
