Download or read book How collages reveal your deepest thoughts A guide to consumers minds written by Philipp Pachler and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
Download or read book How Collages Reveal Your Deepest Thoughts written by Philipp Pachler and published by GRIN Verlag. This book was released on 2012-05-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Institut f r Strategisches Management, Marketing und Tourismus), language: English, abstract: A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of marketing. One key to this understanding is brand knowledge. Customer brand knowledge is the representation of a brand in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to word-based. Unfortunately, a substantial amount of relevant knowledge within consumers' minds is unconscious and cannot be retrieved, accessed and recalled by customers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this thesis works with is the collage technique, an expressive projective method. This diploma thesis creates a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis. The thesis answers following research questions: - Is it possible to interpret collages without any additional information from respondents? - What information can be gained from this interpretation? - Are there any differences between the results of visual and verbal analysis?
Download or read book The Influential Mind written by Tali Sharot and published by Macmillan + ORM. This book was released on 2017-09-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad. Praise for The Influential Mind Winner of the 2018 British Psychological Society Book Award Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School,and more “Sharot . . . covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons. . . . Her book is a witty survey of techniques to influence and guide human behavior.” —The New York Times Book Review “This timely, intriguing book explains why it’s so difficult to shift the attitudes and actions of others—and what we can do about it.” —Adam Grant, New York Times–bestselling author of Originals and Give and Take
Download or read book The New Mind Readers written by Russell A. Poldrack and published by Princeton University Press. This book was released on 2020-10-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking on 20 watts -- The visible mind -- fMRI grows up -- Can fMRI read minds? -- How do brains change over time? -- Crimes and lies -- Decision neuroscience -- Is mental illness just a brain disease? -- The future of neuroimaging.
Download or read book The Breeder s Gazette written by and published by . This book was released on 1918 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sound Mind Investing written by Austin Pryor and published by . This book was released on 1996-10 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the definitive guide to helping Christians get out of debt, plan for retirement, and glorlfy God through wise financial mangement. It answers questions about tithing while investing, no-load funds, foreign investments, and much more.
Download or read book The Saturday Evening Post written by and published by . This book was released on 1899 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Chronicle written by and published by . This book was released on 1872 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Canner written by and published by . This book was released on 1919 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Body Keeps the Score written by Bessel A. Van der Kolk and published by Penguin Books. This book was released on 2015-09-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Viking Penguin, 2014.
Download or read book How Minds Change written by David McRaney and published by Penguin. This book was released on 2022-06-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
Download or read book Mind Gym written by Gary Mack and published by McGraw Hill Professional. This book was released on 2002-06-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.
Download or read book The Artist s Way Morning Pages Journal written by Julia Cameron and published by Penguin. This book was released on 2016-11-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elegantly repackaged, The Morning Pages Journal is one of The Artist's Way's most effective tools for cultivating creativity, personal growth, and change. Now more compact and featuring spiral binding to make for easier use, these Morning Pages invite you to do three pages daily of longhand writing, strictly stream-of-consciousness, which provoke, clarify, comfort, cajole, prioritize, and synchronize the day at hand. This daily writing, coupled with the twelve-week program outlined in The Artist's Way, will help you discover and recover your personal creativity, artistic confidence, and productivity. The Artist's Way Morning Pages Journal includes an introduction by Julia Cameron, complete instructions on how to use the Morning Pages and benefit fully from their daily use, and inspiring quotations that will guide you through the process.
Download or read book The More You Show the More You Sell written by Lewis Mercer Francisco and published by . This book was released on 1960 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Speechless written by Michael Knowles and published by Simon and Schuster. This book was released on 2021-06-22 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Every single American needs to read Michael Knowles’s Speechless. I don’t mean ‘read it eventually.’ I mean: stop what you’re doing and pick up this book.” —CANDACE OWENS "The most important book on free speech in decades—read it!” —SENATOR TED CRUZ A New Strategy: We Win, They Lose The Culture War is over, and the culture lost. The Left’s assault on liberty, virtue, decency, the Republic of the Founders, and Western civilization has succeeded. You can no longer keep your social media account—or your job—and acknowledge truths such as: Washington, Jefferson, and Columbus were great men. Schools and libraries should not coach children in sexual deviance. Men don’t have uteruses. How did we get to this point? Michael Knowles of The Daily Wire exposes and diagnosis the losing strategy we have fallen for and shows how we can change course—and start winning. In the groundbreaking Speechless: Controlling Words, Controlling Minds Knowles reveals: How the “free speech absolutists” gave away the store The First Amendment does not require a value-neutral public square How the Communists figured out that their revolution could never succeed as long as the common man was attached to his own culture Where political correctness came from How, comply or resist, political correctness is a win-win game for the bad guys Why taking our stand on “freedom of speech” helps put atheism, decadence, and nonsense on the same plane with faith, virtue, and reality The real question: Will we shut down drag queen story hour, or cancel Abraham Lincoln? For 170 years the First Amendment was compatible with prayer in public school How the atheists got the Warren Court to rule their way To this day, there’s a First Amendment exception for obscenity. What exactly is the argument that perverts’ teaching toddlers to twerk is not obscene? Read Speechless: Controlling Words, Controlling Minds if you want to learn how to take the fight to the enemy.
Download or read book American Magazine written by and published by . This book was released on 1922 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:
