Download or read book The Law of Advertising Marketing and Promotions written by David H. Bernstein and published by Law Journal Seminars Press. This book was released on 2017-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Download or read book Hot Topics in Advertising Law 2011 written by and published by . This book was released on 2011 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Law of Advertising written by George Eric Rosden and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in the Legal Profession 2012 written by Steven Alan Childress and published by Quid Pro Books. This book was released on 2012-01-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current important events in the U.S. legal profession and legal ethics, with useful research and analysis of the rules and the profession's current status, are explored by Tulane law students from an advanced ethics seminar. The collection is edited by Tulane legal ethics professor Steven Alan Childress, and he previews in his Foreword the students' explorations of the big stories of 2011. Purchase of this book benefits Tulane's Public Interest Law Foundation, a nonprofit student group that funds public interest placements and indigent client representations throughout the country. The timely topics include: prosecutorial relationships with public defenders, bar discipline for behavior outside the practice of law, false guilty pleas, the capital defense of Jared Loughner, Justice Scalia's seminar for conservative congressmembers, sensitivity to "cultural competence," legal outsourcing and competition, the dilemma of student debt in a slowed legal economy, the practice of law by legal websites like LegalZoom, and the advocate-witness rule.
Download or read book The Impact of Advertising Law on Business and Public Policy written by Ross D. Petty and published by Praeger. This book was released on 1992-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are U.S. advertising laws ruining competition? Are they helping or hurting consumers? These questions are answered in the first book ever published to present a comprehensive public policy analysis of advertising law. Using insights from communications theory and economic analysis, Professor Petty analyzes all of the recent reported cases under the principal advertising laws. He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment. Petty proposes a simple test for determining whether particular advertising is fully or partially protected by the First Amendment. This novel analysis continues with an overview of advertising law from an evolutionary perspective and social science perspectives on how advertising works. The bulk of the book examines cases under the Lanham and Federal Trade Commission acts, as well as advertising as regulated by the antitrust laws and the U.S. International Trade Commission.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Download or read book Marketing Ethics Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Download or read book Proceedings of the International Conference on Law Studies INCOLS 2022 written by Aurora Jillena Meliala and published by Springer Nature. This book was released on 2023-02-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Praise and thanks giving we pray to God Almighty because for the blessings of His grace and guidance, we were able to complete the task of this paper. The purpose of writing this paper is to fulfill the requirement of INCOLS 4.0. We also hope that this article is able to describe these issues precisely and clearly. If there are mistakes and shortcomings, we are ready to receive any suggestions and constructive criticism from the readers. The author hoped the contents of this paper would be useful in enriching the repertoire of knowledge. Hopefully, God replies to you all, helps, and blesses you all.
Download or read book Pharmacology for Health Professionals ebook written by Kathleen Knights and published by Elsevier Health Sciences. This book was released on 2014-10-31 with total page 1169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for: - Undergraduate Health science, Paramedic science, Nursing, Midwifery, Podiatry and Optometry students. Pharmacology for Health Professionals 4th Edition provides a comprehensive introduction to fundamental pharmacology principles and concepts. The fourth edition has been fully updated and revised to reflect the most up-to-date information on the clinical use of drugs, Australian and New Zealand scheduling, drug legislation and ethics. - • Anatomy and physiology integrated throughout - • Discipline-specific information integrated throughout and additional resources provided via Evolve - • Key drug information at your fingertips: Drug Monographs, Drug Interactions Tables, Clinical Interest Boxes and key terms and abbreviations - • End-of-chapter review exercises to test your understanding. - • Evolve resources for both lecturer and student. - • New and updated Drug Monographs describing important aspects of drugs and drug groups - • Updated tables outlining detailed drug interactions occurring with major drug groups - • Recent changes in the pharmacological management of major conditions - • New Clinical Interest Boxes, including current New Zealand specific and pharmacological treatment of common diseases and conditions - • Referencing most up-to-date reviews of drugs and major disease management - • Guidelines for clinical choice and use of drugs - • Enhanced information on the use of complementary and alternative medicine (CAM) modalities, with a focus on interactions between drugs and CAM therapies - • Improved internal design for ease of navigation.
Download or read book Handbook on Ethics and Marketing written by Alexander Nill and published by Edward Elgar Publishing. This book was released on 2015-06-29 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Legal Issues of Digitalisation Robotization and Cyber Security in the Light of EU Law written by Nadežda Šišková and published by Kluwer Law International B.V.. This book was released on 2024-07-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal Issues of Digitalisation, Robotization and Cyber Security in the Light of EU Law By Nadežda Šišková, (ed.) The current extremely rapid and dynamic development of modern technologies and the unprecedented degree of their integration into the everyday life of every person are radically changing the previous modus vivendi in the society. The emergence of the Internet and the continuous development of digital technologies have brought into fore a number of new legal problems and issues that require a timely solution and proper and effective legal regulation by the EU as one of the leading regulators of the digital world. The technological developments have opened a new “window” to the borderless world of the Internet, giving a person an opportunity to exercise his/her fundamental rights at a new and unprecedented level. This unique book thus presents the key information and solves the related problems concerning the legal regulation of the usage of modern technologies in everyday life. The book is conceived in a form of a collective monograph prepared by an international team of renowned researchers from famous European Universities (Heidelberg University, Palacky University in Olomouc, Tallinn University of Technology, Comenius University in Bratislava and Shevchenko University in Kyiv) and scientific legal societies as well as top-level experts from practice. This team is representing the countries with the highest level of integration of modern technologies (Estonia, Germany, Czech Republic, Slovakia) or has a unique experience with provision of cyber security in the extreme conditions. The book creates a main output from the research project with the title “The EU and the Challenges of Modern Society (legal issues of digitalization, robotization, cyber security and prevention of hybrid threats)” granted by the EACEA in the category of Jean Monnet network. The publication of the book is supported by the financial subsidy in the amount of 3 000 Euro, sent by Palacky University to the Publisher (Intersentia). Topics that the authors focus on: - The European approach to the right to Internet access - Artificial Intelligence and the Challenges for the Theory of Human Rights - GDPR and the Right to Personal Data and Privacy in a Modern Society - Consumer Protection in the on-line World Future challenges in consumer protection - Competition Law in a Digital Economy - EU Regulation of On-line Platforms - Pricing Algorithms and Anticompetitive Agreements - EU legal framework of software security vulnerabilities - New Cybersecurity Rules for Markets in Crypto-Assets in the EU Law The primarily readers/users are: - legal experts in European law - legal researchers and scientific societies dealing with EU matters, - IT specialists, - personal data specialists, - scholars and students in European countries and America (UK, USA, EU and candidate countries, etc.). - compulsary source for students the Palacky University (Czech Republic), Heidelberg University (Germany), Talin Techinic University (Estonia), Comenius University in Bratislava (Slovakia), Kyiv Shevchenko University (Ukraine) Benefits: - the analysis of the most important and thorny legal issues of the process digitalisation, robotization and providing of cyber security - the proposals de lege ferenda concerning the optimal ways of legal regulation of the mentioned process Great number of key legislative acts were adopted at the level of the EU. The conclusions will summarise the key ideas of the authors and the proposals de lege ferenda concerning the whole text. The same refers to the preface, which will be prepared by the Vice-President of the European Commission Vera Jourová (responsible for Values and Transparency) which will relate to the whole text.
Download or read book Ethics in Advertising written by Wally Snyder and published by Routledge. This book was released on 2016-11-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Download or read book Children Adolescents and the Media An Issue of Pediatric Clinics written by Victor C. Strasburger and published by Elsevier Health Sciences. This book was released on 2012-08-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Strasburger addresses a popular topic in mainstream media: What are the effects of the multitude of media that are available to our children and adolescents? His well-published authors try to answser this question with articles devoted to thefollowng topics: Health Effects of Media on Children and Adolescents; What Every Pediatrician Needs to Know About Social Networking Sites; Should Babies Be Watching TV and Videos?; Internet Bullying; Creative and Prosocial Uses of Media; Videogames: Good or Bad?; The New Threat of Digital Advertising; Does Media Use Cause Obesity?; Media in the Classroom; Eating Disorders and the Media; and Setting Up an Adolescent Health Website.
Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2024-08-21 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful. New in the Third Edition: Presents, in a practical way, the best practices of sustainable brands in a global economy. Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc. Includes current marketing information on consumer trends to purchase greener products. Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds. Covers best practices of companies from various industries on how to make and market greener products. Provides current tools for making products more sustainable and methods on how to market sustainable improvements. Includes lecture slides available upon request for use in the classroom. This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.
