Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book Brand Culture and Identity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Download or read book Handbook of Research on Multicultural Perspectives on Gender and Aging written by Pande, Rekha and published by IGI Global. This book was released on 2018-04-27 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of one’s self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.

Download or read book Impacts of Political Instability on Economics in the MENA Region written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2019-05-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political instability can harm economic performance and is likely to shorten policymakers’ horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.

Download or read book Investigating the Impact of AI on Ethics and Spirituality written by Chakraborty, Swati and published by IGI Global. This book was released on 2023-10-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is beginning to appear in everything from writing, social media, and business to wartime or intelligence strategy. With so many applications in our everyday lives and in the systems that run them, many are demanding that ethical implications are considered before any one application of AI goes too far and causes irreparable damage to the personal data or operations of individuals, governments, and organizations. For instance, AI that is fed data sets that are influenced by human data collection method biases may be perpetuating societal biases with implicit bias that can create serious consequences. Applications of AI with implicit bias on recidivism prediction models as well as medical algorithms have shown biases against certain racial or ethnic groups, leading to actual discrimination in treatment by the legal system and the medical systems. Regulatory groups may identify the bias in AI but not the source of the bias, making it difficult to determine who to hold accountable. Lack of dataset and programming transparency can be problematic when AI systems are used to make significant decisions, and as AI systems become more advanced, questions arise regarding responsibility for the results of their implementation and the regulation thereof. Research on how these applications of AI are affecting interpersonal and societal relationships is important for informing much-needed regulatory policies. Investigating the Impact of AI on Ethics and Spirituality focuses on the spiritual implications of AI and its increasing presence in society. As AI technology advances, it raises fundamental questions about our spiritual relationship with technology. This study emphasizes the need to examine the ethical considerations of AI through a spiritual lens and to consider how spiritual principles can inform its development and use. This book covers topics such as data collection, ethical issues, and AI and is ideal for educators, teacher trainees, policymakers, academicians, researchers, curriculum developers, higher-level students, social activists, and government officials.

Download or read book Exergaming Intervention for Children Adolescents and Elderly People written by Khan, Shahnawaz and published by IGI Global. This book was released on 2023-05-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As our dependence on technology increases, technology has imbibed itself even in our everyday routines, from checking our heart rate to keeping tabs on our diets. We are dependent on this technology, but when it comes to gaming, it is always considered to be something that one must avoid so that one can utilize that time for something productive. However, when one adds gamification logic to the health sector, it adds value by helping improve the health of the user. Exergaming Intervention for Children, Adolescents, and Elderly People tackles social problems via technology intervention using gamification as a medium. This book includes various theoretical and experimental breakthroughs on new methodologies and technologies. Covering topics such as digital aids, learning tools, and serious games, this premier reference source is an excellent resource for game developers, medical professionals, hospital administrators, administrators and educators of both K-12 and higher education, pre-service teachers, students of higher education, teacher educators, librarians, researchers, and academicians.

Download or read book Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs written by Frazier, DuEwa M. and published by IGI Global. This book was released on 2023-11-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of higher education, a persistent challenge exists in empowering Black and brown students within Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to transcend societal limitations. Often labeled as "at risk" or lagging within the achievement gap, these students possess untapped potential hindered by traditional teaching methods. The impact of COVID-19 and racial injustice has exacerbated disparities, underscoring the need for innovative teaching approaches that connect academic subjects with the real experiences of these learners. Educators navigating evolving technology and diverse classrooms strive to bridge this gap while fostering cultural inclusivity. Addressing this challenge is the book Culturally Responsive Pedagogies in the Humanities at HBCUs and HSIs, curated by DuEwa M. Frazier. Representing a groundbreaking collective effort, the book offers transformative educational practices that bridge the gap between conventional teaching and the diverse realities of HBCU and HSI classrooms. Covering topics like teaching ESL and EFL students, accommodating disabilities, integrating hip-hop pedagogies, and promoting social justice education, the anthology provides research-driven solutions that empower educators to revolutionize their teaching methods. To foster academic excellence and equity, the book resonates with scholars, administrators, and educators, guiding them on a journey of innovation that harmonizes cultural responsiveness and academic achievement, ushering in a new era of education.

Download or read book Global LGBTQ Concerns in a Contemporary World Politics Prejudice and Community written by Rajput, Namita and published by IGI Global. This book was released on 2022-09-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the empowering pride culture that has evolved globally in the past half-century, the LGBTQAI+ community continues to face widespread discrimination. They are often subjected to cruelty and discrimination and are the bearers of a heavy psychological burden and frustration that stems from not coming out and expressing their concerns freely. Today, the invisibility of this community and its concerns have become enormous challenges for the world as their interests often go unrepresented and unaddressed by governments due to various barriers. Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community considers the harsh realities of the LGBTQAI+ community and draws attention to key issues such as violation of their rights and disparities in access to basic amenities such as healthcare, employment, and security. Covering key topics such as inclusion, mental health, queer communities, and human rights, this reference work is ideal for activists, advocates, politicians, sociologists, gender studies specialists, policymakers, government officials, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Download or read book Digital Humanities and Scholarly Research Trends in the Asia Pacific written by Wong, Shun-han Rebekah and published by IGI Global. This book was released on 2019-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.

Download or read book The Online Healthcare Community written by Amaresh Panda and published by Emerald Group Publishing. This book was released on 2024-04-08 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential for students, researchers, and healthcare professionals keen on understanding the changing healthcare landscape, this work explores the shift to virtual healthcare emphasizing OHC's engagement, expertise sharing, and capacity for industry transformation, especially across tech-driven nations such as India.

Download or read book Exploring the Intersection of Artificial Intelligence and Journalism written by Santosh Kumar Biswal and published by Taylor & Francis. This book was released on 2024-02-02 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the role of Artificial Intelligence (AI) in journalism. It traces the origin, growth and development of the media and communication industry in the globalized world and discusses the implications of technologies such as Augmented Reality, Virtual Reality and Extended Reality which have helped foster a communication revolution across the globe. The volume discusses technology-centric media theories in the context of AI and examines if AI has been a boon or bane for data journalism. It also looks at artificial intelligence in beat reporting, and citizen journalism, and analyses the social-cultural implications of artificial intelligence driven journalism and the ethical concerns arising from it. An important contribution, this book will be indispensable for students and researchers of media studies, communication studies, journalism, social media, technology studies, and digital humanities. It will also be useful for media professionals.

Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Download or read book Optimizing Millennial Consumer Engagement With Mood Analysis written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2018-07-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Download or read book Corporate Social Responsibility and Strategic Market Positioning for Organizational Success written by Brown, Carlton and published by IGI Global. This book was released on 2018-07-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Download or read book Hispanic Leadership in Higher Education written by Hendricks, LaVelle and published by IGI Global. This book was released on 2024-09-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Leadership in Higher Education addresses a persistent gap that inhibits Hispanic professionals from reaching leadership positions within academia. Led by Dr. Elsa Villarreal, Dr. Jose Parra, Dr. Melissa Arrambide, Dr. LaVelle Hendricks, and Dr. Dimitra Smith, a panel of distinguished scholars presents this book as a guide for catalyzing change. The volume delves into the experiences and strategies that propel Hispanic professionals forward, dissecting policies in Hispanic-serving and predominantly White institutions. It not only uncovers barriers but also provides practical solutions for recruitment and leadership development, reshaping the academic landscape for Hispanics. Geared toward faculty, administrators, students, researchers, and academicians, the book redefines scholarship, advocacy, and practical implementation. Readers gain insights into the challenges faced by Hispanics in academia, fostering inclusivity and reshaping the academic landscape into one where Hispanic leaders can flourish. The narrative promotes resilience, aspiration, and change, enriching higher education immeasurably.

Download or read book Information Manipulation and Its Impact Across All Industries written by Ebrahimi, Maryam and published by IGI Global. This book was released on 2021-11-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.

Download or read book Handbook of Research on Social and Cultural Dynamics in Indian Cinema written by Biswal, Santosh Kumar and published by IGI Global. This book was released on 2020-06-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.