Download or read book Helping Small Businesses Become More Data Driven written by Sagit Bar-Gill and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the impacts of analytics tools for small businesses have been lacking. We derive experiment-based estimates of the effect of an analytics tool on SME outcomes, analyzing the randomized introduction of eBay’s Seller Hub (SH), a data-rich seller dashboard. We find that SH adoption is associated with increased DDD, and that access to SH increases e-retailers’ revenues by 3.6% on average, as more items are transacted and service quality increases, without increases in average prices. Our results suggest that analytics and DDD help SMEs establish a competitive advantage. Managerial practices play an important role in reaping the benefits from the analytics dashboard, as over a third of the SH impact is driven by active performance monitoring. This suggests that digital platforms could increase revenues by supporting the adoption of analytics tools by SMEs. Furthermore, policies supporting small businesses' transition to the data era could address gaps in analytics and data-driven decision-making (DDD) by providing access to tools such as SH, as well as offering appropriate managerial training.

Download or read book Big Data in Small Business written by Lund Pedersen, Carsten and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Download or read book The Big Data Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Download or read book Data Driven Decision Making for Small Businesses written by Tracey Smith and published by Numerical Insights LLC. This book was released on 2012-07-02 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reader of this book need not be a mathematician. This book is intended for the business-minded individual interested in learning about the strategic advantages which can be obtained from business analytics.Small Business Trends magazine reported that, "you don't need to be a Fortune 500 company with revenue in the stratosphere to benefit from the application of business intelligence. A simple analysis of data your business may already be collecting could hold the answer."Perhaps you would like to reduce your inventory, determine product and customer profitability, gain insight into customer ordering behaviour. Perhaps you would like to know where you are spending your business dollars or how to determine if your cash flow is getting better or worse. Is your business becoming more or less efficient as it grows? Perhaps you would like to predict upcoming retirements to determine the impact of the baby boomer generation on your organization.This book will present some of the simpler approaches to data analysis and will show the value of these analyses to business. The intent is to show the reader what is possible rather than teaching the mathematical techniques. From simple to the more advanced, this book will deliver a series of analytics suitable for anyone wishing to take their business to the next level.I will present a series of real-world case studies from various functional areas, the majority of which will be conducted with every day software that most businesses already possess.The book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with analytics in the business world.Finally, I will provide some advice on data analysis and visualization tools. Specifically, I will focus on the tools that are available to the reader for prices that are in line with typical office software.

Download or read book Big Data in Small Business written by Carsten Lund Pedersen and published by Edward Elgar Publishing. This book was released on 2021-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers and practitioners in areas such as strategic management, organizational and innovation studies, marketing and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Download or read book Be Data Driven written by Jordan Morrow and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Download or read book Data Driven Harnessing Data and AI to Reinvent Customer Engagement written by Tom Chavez and published by McGraw Hill Professional. This book was released on 2018-10-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Download or read book The Data driven Organization written by Jonas Rashedi and published by Springer Nature. This book was released on 2022-12-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields of action: Which structures need to be created? Which systems and processes have proven beneficial? How can the quality of the data be ensured and what requirements exist for a data-driven organization in the areas of governance and communication? And last but not least: How can employees be brought along on the journey and what implications does the data-driven organization have for our corporate culture? The book presents an orientation and action framework for the strategic and operational design of a data-driven organization and is valuable for managers who are involved in data management in companies and organizations.

Download or read book Data Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Download or read book Fail Fast Learn Faster written by Randy Bean and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven." Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to survive Why becoming data-driven forces companies to "think different" about their business The state of data in the corporate world today, and the principal challenges Why companies must develop a true "data culture" if they expect to change Examples of companies that are demonstrating data-driven leadership and what we can learn from them Why companies must learn to "fail fast and learn faster" to compete in the years ahead How the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.

Download or read book The 90 day Sprint to Accelerate Data Driven Transformation written by Jit Papneja and published by Jit Papneja. This book was released on 2023-12-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The 90 Day Sprint is a game-changer in the world of data strategy. Jit Papneja has distilled complex concepts into a concise, actionable guide that empowers businesses to unlock the true value of their data. This book is an indispensable companion for anyone navigating the challenges of the data landscape, providing invaluable insights that are both practical and transformative. A must primer for all organizations that want to use their data to drive growth.” - Dr. Jyo Jain, Ph.D., Head of Strategic Insights & Analytics, J&J MedTech Asia-Pacific “Jit Papneja has articulated a disciplined and comprehensive approach and framework for data strategy, governance, and management. This book is a great guide for those seeking to plan and execute a successful sprint for an effective data analytics transformation.” - Jatinder "Ronny" Bindra, Leader, Digital Products, Constellation Brands “Most transformation fails, not because of the plan, but because of the ability to execute the plan! The 90 Day Sprint, structured around the D.E.C.I.D.E.R model, is sure to strengthen any organization’s Data Driven transformation journey, through a creative step by step approach, based on real insights and learnings.” - Pete West, Sr. VP Marketing Transformation at Reynolds American Inc. Are you struggling to harness the power of data, AI, and Gen AI in your business? Are you feeling overwhelmed by the sheer volume of data at your disposal? Are you unsure how to implement and scale data-driven transformation? In today’s digital age, data, AI, and Gen AI are increasingly becoming the driving forces behind business growth, innovation, and competitive advantage. Organizations that harness data-driven insights are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to achieve profitability. Organizations that apply personalization can realize $20 return on every $1 invested. However, this data-driven transformation is not a small feat and takes substantial resources, time, and careful planning. Think of this as a marathon with multiple sprints within, and the 90-day (13 weeks) sprint I have included in this book should serve as the essential kickstart for your journey and help you develop a robust plan for the transformation. This book will guide you through a comprehensive D.E.C.I.D.E.R. framework: setting up an agile cross-functional squad, formulating a robust data strategy, exploring, and prioritizing high-value use cases enriched with real-world success stories, launching empowered and governed self-service, and much more. With my practical advice and proven techniques, honed over 25 years of experience, you will unlock the full potential of data, and attain the data-driven success you’ve always aspired to achieve. So, why wait?Are you ready to be data-driven? Let’s get started!

Download or read book Data Driven Business Models for the Digital Economy written by Rado Kotorov and published by . This book was released on 2019-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive success in the old economy was determined by accumulation, aggregation, and concentration of physical resources. Success in today's new digital economy is achieved by disaggregation and scale. The most strategic resource is data and the most important managerial tools are data management and analytics. Digital companies own no physical resources and manage less assets and people; and, yet, they achieve larger market share and higher market capitalizations. Using data to disaggregate every aspect of the business in order to manage based on micro-trends, the digital companies achieve unprecedented concentration of demand for their data products and services.

Download or read book Fail Fast Learn Faster written by Randy Bean and published by John Wiley & Sons. This book was released on 2021-08-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven." Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to survive Why becoming data-driven forces companies to "think different" about their business The state of data in the corporate world today, and the principal challenges Why companies must develop a true "data culture" if they expect to change Examples of companies that are demonstrating data-driven leadership and what we can learn from them Why companies must learn to "fail fast and learn faster" to compete in the years ahead How the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.

Download or read book Big Data For Small Business For Dummies written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-11-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter