Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-05-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Download or read book Avidly Reads Theory written by Jordan Alexander Stein and published by NYU Press. This book was released on 2019-10-08 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avidly Reads is a series of short books about how culture makes us feel. Founded in 2012 by Sarah Blackwood and Sarah Mesle, Avidly—an online magazine supported by the Los Angeles Review of Books—specializes in short-form critical essays devoted to thinking and feeling. Avidly Reads is an exciting new series featuring books that are part memoir, part cultural criticism, each bringing to life the author’s emotional relationship to a cultural artifact or experience. Avidly Reads invites us to explore the surprising pleasures and obstacles of everyday life. This is a story about the emotional lives of ideas. As an avowed “theory head,” Jordan Alexander Stein confronts a contradiction: that the abstract, and often frustrating rigors of theory also produced a sense of pride and identity for him and his friends: an idea of how to be and a way to live. Although Stein explains what theory is, this is not an introduction or a how-to. Organized around five ways that theory makes us feel—silly, stupid, sexy, seething and stuck—Stein travels back to the late nineties to tell a story of coming of age at a particular moment and to measure how that moment lives on now.
Download or read book How Things Shape the Mind written by Lambros Malafouris and published by MIT Press. This book was released on 2016-02-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the different ways in which things have become cognitive extensions of the human body, from prehistory to the present. An increasingly influential school of thought in cognitive science views the mind as embodied, extended, and distributed rather than brain-bound or “all in the head.” This shift in perspective raises important questions about the relationship between cognition and material culture, posing major challenges for philosophy, cognitive science, archaeology, and anthropology. In How Things Shape the Mind, Lambros Malafouris proposes a cross-disciplinary analytical framework for investigating the ways in which things have become cognitive extensions of the human body. Using a variety of examples and case studies, he considers how those ways might have changed from earliest prehistory to the present. Malafouris's Material Engagement Theory definitively adds materiality—the world of things, artifacts, and material signs—into the cognitive equation. His account not only questions conventional intuitions about the boundaries and location of the human mind but also suggests that we rethink classical archaeological assumptions about human cognitive evolution.
Download or read book Emergency Powers in Theory and Practice written by Michael Head and published by Taylor & Francis. This book was released on 2017-05-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have the early years of the 21st century seen increasing use of emergency-type powers or claims of supra-legal executive authority, particularly by the Western countries regarded as the world's leading democracies, notably the United States? This book examines the extraordinary range of executive and prerogative powers, emergency legislation, martial law provisos and indemnities in countries with English-derived legal systems, primarily the UK, the US and Australia. The author challenges attempts by legal and academic theorists to relativise, rationalise, legitimise or propose supposedly safe limits for the use of emergency powers, especially since the September 2001 terrorist attacks. This volume also considers why the reputation of Carl Schmitt, the best-known champion of 'exceptional' dictatorial powers during the post-1919 Weimer Republic in Germany, and who later enthusiastically served and sanctified the Nazi dictatorship, is being rehabilitated, and examines why his totalitarian doctrines are thought to be of relevance to modern society. This diverse book will be of importance to politicians, the media, the legal profession, as well as academics and students of law, humanities and politics.
Download or read book A Unified Theory of Syntactic Categories written by Joseph E. Emonds and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architecture of the human language faculty has been one of the main foci of the linguistic research of the last half century. This branch of linguistics, broadly known as Generative Grammar, is concerned with the formulation of explanatory formal accounts of linguistic phenomena with the ulterior goal of gaining insight into the properties of the 'language organ'. The series comprises high quality monographs and collected volumes that address such issues. The topics in this series range from phonology to semantics, from syntax to information structure, from mathematical linguistics to studies of the lexicon.
Download or read book Women in Drag written by Caryn Tamber-Rosenau and published by . This book was released on 2018 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From Jael's tent peg to Judith's sword, biblical interpreters have long recognized the power of the "lethal women" stories of the Hebrew Bible and related literature. The tales of Jael and Judith, female characters who assassinate enemy commanders, have fascinated artists, writers, and scholars for centuries, no doubt partly because of the gender of the characters doing the killing. Tamber-Rosenau presents the first systematic study, both text-centered and deeply engaged with a variety of queer-theoretical frameworks, of the motif of the woman-turned-warrior in ancient Jewish literature. Through analysis from queer-theoretical perspectives and comparison with Ancient Near Eastern and Greco-Roman literature, Women in Drag shines new light on three strong female characters from the Hebrew Bible and the early days of Jewish literature"--Provided by publisher.
Download or read book Defaults in Morphological Theory written by Nikolas Gisborne and published by Oxford University Press. This book was released on 2017 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out four different default-based frameworks for describing morphology. Major proponents of these frameworks address a range of questions about the role of defaults in the lexicon, such as the place of morphology in the grammar and the challenge of meaning-form dissociations that plagues morphology.
Download or read book Waking the Tiger Healing Trauma written by Peter A. Levine, Ph.D. and published by North Atlantic Books. This book was released on 1997-07-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in 24 languages. Nature's Lessons in Healing Trauma... Waking the Tiger offers a new and hopeful vision of trauma. It views the human animal as a unique being, endowed with an instinctual capacity. It asks and answers an intriguing question: why are animals in the wild, though threatened routinely, rarely traumatized? By understanding the dynamics that make wild animals virtually immune to traumatic symptoms, the mystery of human trauma is revealed. Waking the Tiger normalizes the symptoms of trauma and the steps needed to heal them. People are often traumatized by seemingly ordinary experiences. The reader is taken on a guided tour of the subtle, yet powerful impulses that govern our responses to overwhelming life events. To do this, it employs a series of exercises that help us focus on bodily sensations. Through heightened awareness of these sensations trauma can be healed.
Download or read book Proceedings written by American Library Association and published by . This book was released on 1901 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Language Evolution and Syntactic Theory written by Anna R. Kinsella and published by Cambridge University Press. This book was released on 2009-07-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the relationship between Chomskyan syntactic theory and the evolution of language.
Download or read book Theory of Seismic Head Waves written by Vlastislav Cerveny and published by Heritage. This book was released on 1971-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced, technical book presenting a consistent theory of head waves, using methods developed in the famous Leningrad school under G.I. Petrashen and his colleagues.
Download or read book A Thematic Guide to Optimality Theory written by John J. McCarthy and published by Cambridge University Press. This book was released on 2002 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains and explores the central premises of OT and the results of their praxis.
Download or read book Seeing Things as They are written by John R. Searle and published by Oxford University Press, USA. This book was released on 2015 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive account of the intentionality of perceptual experience. With special emphasis on vision Searle explains how the raw phenomenology of perception sets the content and the conditions of satisfaction of experience. The central question concerns the relation between the subjective conscious perceptual field and the objective perceptual field. Everything in the objective field is either perceived or can be perceived. Nothing in the subjective field is perceived nor can be perceived precisely because the events in the subjective field consist of the perceivings, whether veridical or not, of the events in the objective field. Searle begins by criticizing the classical theories of perception and identifies a single fallacy, what he calls the Bad Argument, as the source of nearly all of the confusions in the history of the philosophy of perception. He next justifies the claim that perceptual experiences have presentational intentionality and shows how this justifies the direct realism of his account. In the central theoretical chapters, he shows how it is possible that the raw phenomenology must necessarily determine certain form of intentionality. Searle introduces, in detail, the distinction between different levels of perception from the basic level to the higher levels and shows the internal relation between the features of the experience and the states of affairs presented by the experience. The account applies not just to language possessing human beings but to infants and conscious animals. He also discusses how the account relates to certain traditional puzzles about spectrum inversion, color and size constancy and the brain-in-the-vat thought experiments. In the final chapters he explains and refutes Disjunctivist theories of perception, explains the role of unconscious perception, and concludes by discussing traditional problems of perception such as skepticism.
Download or read book Theory U written by C. Otto Scharmer and published by Berrett-Koehler Publishers. This book was released on 2009-01-01 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how leaders can access the deepest source of inspiration and vision • Includes dozens of tested exercises, practices, and real-world examples We live in a time of massive institutional failure, one that requires a new consciousness and a new collective leadership capacity. In this groundbreaking book, Otto Scharmer invites us to see the world in new ways and in so doing discover a revolutionary approach to leadership. What we pay attention to and how we pay attention is key to what we create. What prevents us from attending to situations more effectively is that we aren’t fully aware of and in touch with the inner place from which attention and intention originate. This is what Scharmer calls our blind spot. By moving through Scharmer’s U process, we consciously access the blind spot and learn to connect to our authentic Self—the deepest source of knowledge and inspiration—in the realm of “presencing,” a term coined by Scharmer that combines the concepts of presence and sensing. Based on ten years of research and action learning and interviews with over 150 practitioners and thought leaders, Theory U offers a rich diversity of compelling stories and examples and includes dozens of exercises and practices that allow leaders, and entire organizations, to shift awareness, connect with the best future possibility, and gain the ability to realize it.
Download or read book Theory of 5 written by Melissa Verplank and published by Debolsillo. This book was released on 2006 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In an Unspoken Voice written by Peter A. Levine, Ph.D. and published by North Atlantic Books. This book was released on 2012-10-30 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unraveling trauma in the body, brain and mind—a revolution in treatment. Now in 17 languages. In this culmination of his life’s work, Peter A. Levine draws on his broad experience as a clinician, a student of comparative brain research, a stress scientist and a keen observer of the naturalistic animal world to explain the nature and transformation of trauma in the body, brain and psyche. In an Unspoken Voice is based on the idea that trauma is neither a disease nor a disorder, but rather an injury caused by fright, helplessness and loss that can be healed by engaging our innate capacity to self-regulate high states of arousal and intense emotions. Enriched with a coherent theoretical framework and compelling case examples, the book elegantly blends the latest findings in biology, neuroscience and body-oriented psychotherapy to show that when we bring together animal instinct and reason, we can become more whole human beings.
Download or read book Heads in Grammatical Theory written by and published by Cambridge University Press. This book was released on with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
