Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by Createspace Independent Publishing Platform. This book was released on 2015-10-01 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 2010-12-10 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Download or read book Management Accounting Control Scales Handbook written by Utz Schäffer and published by Springer Science & Business Media. This book was released on 2007-11-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utz Schäffer describes all scales, including the psychometric qualities as well as samples which have been used in great detail. Thus, the reader of this book can avoid reinventing the wheel as it will in many cases reduce the need to conceptualize, test, and validate a measure from scratch.
Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by . This book was released on 2001 with total page 1651 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING SCALES HANDBOOK written by GORDON C. BRUNER II and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Profiles RLE Consumer Behaviour written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Download or read book Health Measurement Scales written by David L. Streiner and published by Oxford University Press, USA. This book was released on 2015 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of this practical guide for clinicians who are developing tools to measure subjective states, attitudes, or non-tangible outcomes in their patients, suitable for those who have no knowledge of statistics.
Download or read book Handbook of Self Regulation Second Edition written by Kathleen D. Vohs and published by Guilford Press. This book was released on 2013-01-18 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative handbook reviews the breadth of current knowledge on the conscious and nonconscious processes by which people regulate their thoughts, emotions, attention, behavior, and impulses. Individual differences in self-regulatory capacities are explored, as are developmental pathways. The volume examines how self-regulation shapes, and is shaped by, social relationships. Failures of self-regulation are also addressed, in chapters on addictions, overeating, compulsive spending, and attention-deficit/hyperactivity disorder. Wherever possible, contributors identify implications of the research for helping people enhance their self-regulatory capacities and pursue desired goals. New to This Edition: * Incorporates significant scientific advances and many new topics. * Increased attention to the social basis of self-regulation. * Chapters on working memory, construal-level theory, temptation, executive functioning in children, self-regulation in older adults, self-harming goal pursuit, interpersonal relationships, religion, and impulsivity as a personality trait.
Download or read book Search and Social written by Rob Garner and published by John Wiley & Sons. This book was released on 2012-10-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Language Analysis in Psychology written by Morteza Dehghani and published by Guilford Publications. This book was released on 2022-03-02 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an explosion of interest in the use of computerized text analysis methods to address basic psychological questions. This comprehensive handbook brings together leading language analysis scholars to present foundational concepts and methods for investigating human thought, feeling, and behavior using language. Contributors work toward integrating psychological science and theory with natural language processing (NLP) and machine learning. Ethical issues in working with natural language data sets are discussed in depth. The volume showcases NLP-driven techniques and applications in areas including interpersonal relationships, personality, morality, deception, social biases, political psychology, psychopathology, and public health.
