Download or read book Guide pratique de marketing et promotion du vin sur Internet written by Evelyne Resnick and published by Dunod. This book was released on 2010-04-07 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le monde du vin maîtrise encore assez mal les nouveaux outils de marketing qu'offre Internet et ne mesure pas encore l’appui que ceux-ci pourraient lui apporter dans son développement commercial, principalement à l’international. A un moment où le marché français se rétracte avec une baisse sensible de la consommation, il devient en effet impératif de se tourner vers les marchés internationaux : par ses outils efficaces et peu onéreux, le Web peut devenir le fer de lance de la communication et de la stratégie marketing des professionnels du vin. Ce livre apporte à toute la filière vin une meilleure maîtrise des outils Web à partir d’études de cas et d’exemples précis de stratégies qui ont réussi en France et à l’étranger.
Download or read book Wine Brands written by E. Resnick and published by Springer. This book was released on 2008-05-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Download or read book Wine Aroma Wheel written by Ann Noble and published by . This book was released on 2015-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Historical Painting Techniques Materials and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.
Download or read book Guidance for CITES Scientific Authorities written by and published by IUCN. This book was released on 2002 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use of and trade in wildlife is a fact of life for human society around the globe. Article IV of the CITES Convention requires that exporting countries restrict trade in Appendix II species to levels that are not detrimental either to species? survival, or to their role within the ecosystems in which they occur (known as the ?non-detriment finding?). Based on two workshops convened by IUCN to develop some pragmatic assistance for Scientific Authorities, this publication presents the background to the development of the non-detriment finding checklist and explains how the checklist itself is designed to work, in the hope that Scientific Authority staff will take and develop the parts of the approach that they find useful.
Download or read book The World Through Picture Books written by IFLA Libraries for Children and Young Adults Section and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The World Through Picture Books (WTPB) is a programme of the IFLA Libraries for Children and Young Adults Section in collaboration with IBBY (International Board on Books for Young People) Children's Librarians all over the world understand how important picture books in both traditional and digital formats are for children, for their development, cultural identity and as a springboard into learning to read for themselves. The idea behind the World Through Picture Books was to create a selection of picture books from around the world that have been recommended by librarians, as a way of celebrating and promoting the languages, cultures and quality of children's book publishing globally. The 3rd edition highlights 530 picture books, from 57 countries and featuring 37 languages. It is fully digital and the catalogue as well as a poster and bookmark can be downloaded free of charge." --
Download or read book Sonic Experience written by Jean-François Augoyard and published by McGill-Queen's Press - MQUP. This book was released on 2006-04-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has the everyday soundtrack of urban space been so cacophonous. Since the 1970s, sound researchers have attempted to classify noise, music, and everyday sounds using concepts such as Pierre Shafer's sound object and R. Murray Schafer's soundscape. Recently, the most significant team of soundscape researchers in the world has been concerned with the effects of sounds on listeners.
Download or read book How Canadians Communicate written by David Taras and published by University of Calgary Press. This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.
Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Download or read book Community Management of Natural Resources in Africa written by Dilys Roe and published by IIED. This book was released on 2009 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a pan-African synthesis of community-based natural resource management (CBNRM), drawing on multiple authors and a wide range of documented experiences from Southern, Eastern, Western and Central Africa. This title discusses the degree to which CBNRM has met poverty alleviation, economic development and nature conservation objectives.
Download or read book Social Media Audit written by Urs E. Gattiker and published by Springer Science & Business Media. This book was released on 2012-10-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Download or read book The Europa World Year Book 2003 written by Europa Publications and published by Taylor & Francis. This book was released on 2003 with total page 2470 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Europa World Year written by Taylor & Francis Group and published by Taylor & Francis. This book was released on 2004 with total page 2464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Paris Cookbook written by Patricia Wells and published by Harper Collins. This book was released on 2001-10-24 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: When acclaimed cookbook author Patricia Wells moved to Paris in 1980, she had no idea it would be "for good." In the two decades since, she has become one of the world's most beloved food writers, sharing her deep passion for her adopted home and teaching millions of Americans how to cook real French food. In this new book, Patricia leads readers on a fascinating culinary exploration of the City of Moveable Feasts. Both a recipe book and a gastronomic guide, The Paris Cookbook covers all facets of the city's dynamic food scene, from the three-star cuisine of France's top chefs, to traditional bistro favorites, to the prized dishes of cheese-makers, market vendors, and home cooks. Gathered over the years, the 150 recipes in this book represent the very best of Parisian cooking: a simple yet decadent creamy white bean soup from famed chef Joël Robuchon; an effortless seared veal flank steak from Patricia's neighborhood butcher; the ultimate chocolate mousse from La Maison du Chocolat; and much more. In her trademark style, Patricia explains each dish clearly and completely, providing readers with helpful cooking secrets, wine accompaniments, and métro directions to each featured restaurant, café, and market. Filled with gorgeous black-and white photographs and Patricia's own personal stories, The Paris Cookbook offers an unparalleled taste of France's culinary capital. You may not be able to visit Paris, but this book will bring its many charms home to your table.
Download or read book Case Studies in the Beer Sector written by Roberta Capitello and published by Woodhead Publishing. This book was released on 2020-09-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. - Investigates contemporary managerial and marketing dynamics in the beer sector - Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries - Includes case studies that provide the reader with real-life examples on how to apply concepts discussed - Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
