Download or read book Guerrilla Canvassing written by Ed Antle and published by Tate Publishing & Enterprises. This book was released on 2015-10-20 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Canvassing--Bare-knuckled advice for door-to-door marketers is the first and only book to outline the basics of door-to-door marketing, at a time when canvassing is experiencing a revival in guerrilla marketing organizations. As traditional means of advertising such as newspaper and radio decline in effectiveness, more and more sales organizations are turning to canvassing as a source of revenue. The problem is that there are no books on canvassing. Is door-to-door marketing a good choice for my company? What is the best way to hire canvassers, and how do I pay them? What are the most common mistakes? What do we say at the door? There are virtually no resources to help a company answer these questions. This book is a hands-on, nothing-held-back handbook outlining the main canvassing strategies that have been developed over the last twenty-five years. It provides everything a company needs to start a door-to-door campaign.
Download or read book The Best of Guerrilla Marketing written by Jay Levinson and published by Entrepreneur Press. This book was released on 2011-10-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
Download or read book The Best of Guerrilla Marketing Guerrilla Marketing Remix written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2011-09-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits
Download or read book Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2021-10-05 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Download or read book Electoral Guerrilla Theatre written by L.M. Bogad and published by Routledge. This book was released on 2016-03-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: 'A major contribution to performance studies. If cynicism and political quietism have quelled your impulse to rage against this sorry state of affairs, Bogad demonstrates, with wit and verve, that it is possible to expose the sham and, through a variety of performative tactics, make a meaningful contribution to democracy.' Modern Drama 'A compelling and urgent read. Bogad’s passion for the topic reminds the reader of the exhilaration of live performance and the importance of engagement in democratic life.' Theatre Journal 'Delightfully written and wonderfully provocative ... Valuable reading for any scholar of social movements.' Mobilization 'As a guide to both theory and action, it is insightful, entertaining and indispensable.' Andrew Boyd, Wrangler-in-Chief, Beautiful Trouble 'Beautifully contextualized within social movement theory, this book enlivens the debate about performative interventions into power.'Jan Cohen-Cruz, Editor, Public, A Journal of Imagining America 'Electoral Guerrilla Theatre deals a refreshing wild card in the repertoire of resistance.' Baz Kershaw, Emeritus Professor, University of Warwick, and author of The Radical In Performance. In liberal democracies across the globe, where the right to vote is framed as both civil right and civic duty, disillusioned creative activists run for public office on satiric, ironic and iconoclastic platforms. With little intention of "winning" in the conventional sense, they use drag, camp and stand-up comedy to undermine the legitimacy of their opponents and sometimes the electoral system itself. This revised and updated edition of Electoral Guerrilla Theatre explores the phenomenon of the satirical election campaign, and questions the purpose of such public political performances. Drawing on extensive archival and ethnographic research, this is an entertaining and illuminating read that will be invaluable to students and scholars working across a variety of disciplines, including performance studies, the social sciences, cultural studies and politics. New case studies for this edition include: Reverend Billy’s run for Mayor of New York City in 2009; Stephen Colbert’s run for President in 2012; Candidates including Superbarrio, the Best Party, Antanas Mockus, and Einstein the Dog.
Download or read book Guerrilla Marketing Weapons written by Jay Conrad Levinson and published by Plume Books. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips
Download or read book Startup Guide to Guerrilla Marketing A Simple Battle Plan for First Time Marketers written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
Download or read book Entrepreneurship written by Andrew Zacharakis and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.
Download or read book Guerrilla Movements in Latin America written by Richard Gott and published by . This book was released on 2008 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara ́s death began a legend and closed an era. Based directly on the documents produced by the guerrillas themselves, this is the first comprehensive history of that era. In theory, immense disparity in local wealth combined with the heavy hand of "Yankee imperialism" laid the ground for revolution. In practice, however, circumstances conspired to thwart the plans of the revolutionary guerrillas. The Latin American Left was, and remains, seriously divided between Moscow-oriented Communists, Trotskyists, Maoists, pro-Cubans and simple nationalists. The rural guerrillas sought to spark off revolution through armed struggle. Yet they found themselves increasingly involved in ideological conflict with the Communists in the cities whilst rural support was rarely forthcoming with the peasants more mystified than enlightened by revolutionary rhetoric. Meanwhile government forces, with military intelligence support from the United States, evolved steadily more efficient techniques for dealing with the guerrillas.
Download or read book The Guerrillas of the Osage Or The Price of Loyalty on the Border written by Stephen Holmes and published by . This book was released on 1864 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2004 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and improved edition of the entrepreneur's bible An update of the highly respected bestseller, The Portable MBA in Entrepreneurship, Third Edition covers everything that an entrepreneur needs to know to start and run a venture.
Download or read book Real Account Planning written by Steve Hoyle and published by Lulu.com. This book was released on 2013-06-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chess is often regarded as one of the most complex of games, but is child's play when compared to real Account Management and real Account Planning. This handbook explains how it is a far more complex game and will give you the tools, techniques and tips to significantly improve your performance and results in this critical area. This book is not for everyone. You will only appreciate it if: -You are engaged in complex Business-to-Business (B2B) sales -You face tough competition in your market -You want to generate more orders, revenues or margin for less effort and with lower risk, increasing your personal performance, success and take home pay -You are interested in real life tools and techniques used by the best Account Managers rather than academic theory -You want an approach which is based in the realities of today's New Norm of Selling, rather than 80's (or older) selling methods -You want to be more in control of your business, rather than your business controlling you.
Download or read book Rural Guerillas in Latin America written by Richard Gott and published by . This book was released on 1973 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of political opposition and rural area guerrilla warfare in Latin America, with particular reference to revolutionary social movements and the activities of the communist political party and its associated peasant movements - covers the historical events leading up to the death of che guevara, and includes armed conflicts, political conflicts, etc. Bibliography pp. 579 to 596, maps and references.
Download or read book Guerrilla Marketing For Dummies written by Jonathan Margolis and published by John Wiley & Sons. This book was released on 2008-10-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.
Download or read book Popular Mechanics written by and published by . This book was released on 1962-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
