Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2001-12-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
Download or read book Brilliant Blunders written by Mario Livio and published by Simon and Schuster. This book was released on 2013-05-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the lives of five great scientists, this “scholarly, insightful, and beautifully written book” (Martin Rees, author of From Here to Infinity) illuminates the path to scientific discovery. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein all made groundbreaking contributions to their fields—but each also stumbled badly. Darwin’s theory of natural selection shouldn’t have worked, according to the prevailing beliefs of his time. Lord Kelvin gravely miscalculated the age of the earth. Linus Pauling, the world’s premier chemist, constructed an erroneous model for DNA in his haste to beat the competition to publication. Astrophysicist Fred Hoyle dismissed the idea of a “Big Bang” origin to the universe (ironically, the caustic name he gave to this event endured long after his erroneous objections were disproven). And Albert Einstein speculated incorrectly about the forces of the universe—and that speculation opened the door to brilliant conceptual leaps. As Mario Livio luminously explains in this “thoughtful meditation on the course of science itself” (The New York Times Book Review), these five scientists expanded our knowledge of life on earth, the evolution of the earth, and the evolution of the universe, despite and because of their errors. “Thoughtful, well-researched, and beautifully written” (The Washington Post), Brilliant Blunders is a wonderfully insightful examination of the psychology of five fascinating scientists—and the mistakes as well as the achievements that made them famous.
Download or read book Apple written by Jim Carlton and published by Harper Collins. This book was released on 1998-10-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Download or read book Who Blunders and How written by Robin Banerjee and published by Penguin Random House India Private Limited. This book was released on 2024-05-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many big companies—famous brands, once loved and revered—often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others. This book will help you understand many famous, frequent and common mistakes committed by businesses over time. The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder returns.
Download or read book Correct Your French Blunders written by Véronique Mazet and published by McGraw Hill Professional. This book was released on 2012-03-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, fast-paced guide to eliminating those annoying and frustrating French bloopers Mixing genders, inverting subjects and objects, and trusting false cognates are just a few of the blunders English-speaking French-language learners commonly make. In Correct Your French Blunders, veteran French teacher Véronique Mazet identifies these and other common trouble spots and clearly explains the reasons behind them. You will discover how grammar patterns of French differ from those of English and why trying to translate word for word, structure for structure, from English, can lead to big trouble. You will learn to break bad habits and correct your mistakes while developing a much more natural feel for French language patterns with the help of: More than 1,000 highlighted examples of common blunders to avoid A free app available on iTunes for interactive practice for obliterating those blunders Numerous examples and practical exercises Quick-reference panels for checking correct tense forms A "Hall of Shame" compendium of bad errors to recognize and correct
Download or read book Churchfails written by David K. Stabnow and published by B&H Publishing Group. This book was released on 2016-05-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: churchfails is a collection of 100 articles describing people who claim to be Christians doing foolish things. Each article will include a picture of the subject. From the Introduction: "Groucho Marx once said, “I refuse to join any club that would have me as a member.” If Christianity is a club, it has featured innumerable inglorious members. As abashed affiliates of said club, what can we do? We can try to deny our past and present peccadilloes, but covering up a crime is like poking a polecat—it’s worse in the end. So, we can rant and rave, or we can laugh and learn. This book settles on the second strategy."
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Download or read book The Great Mistake written by Jonathan Lee and published by Granta Books. This book was released on 2021-06-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Father of Greater New York' is dead. Shot outside his Park Avenue mansion in the year of our Lord, 1903. In the hour of his death, will the truth of his life finally break free? Born to a struggling farming family in 1820, Andrew Haswell Green was a self-made man who reshaped Manhattan, built Central Park and turned New York into a modern metropolis. Now, at eighty-three, when he thought the world could hold no more surprises, he is murdered. As the detective assigned to the case traces his ghost across the city, other spectres appear: a wealthy courtesan; a broken-hearted man in a bowler hat; and an ambitious politician, Samuel, whose lifelong friendship was a source of joy and frustration. In a life of industry and restraint, where is the space for love? As restlessly inventive and absorbing as its protagonist, The Great Mistake is the story of a city, and a singular man, transformed by longing.
Download or read book Strategic Mistakes Examples on How global companies go wrong written by Firend Alan Rasch and published by IJBMR. This book was released on 2019-03-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.
Download or read book Building Blunders written by Amie Jane Leavitt and published by . This book was released on 2020 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: See some of the world's biggest building blunders up close and personal. Find out how each structure failed, the basic building block that was missed during construction, and what engineers learned from their mistakes.
Download or read book Brand You written by Honey Makhija and published by OrangeBooks Publication. This book was released on 2024-10-29 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book “Brand You” is the ultimate guide to building a powerful, memorable, and authentic personal brand that stands the test of time. Written by Honey Makhija, this book provides a comprehensive roadmap for taking control of your narrative, defining your unique value, and positioning yourself as an authority in your field. Whether you’re an entrepreneur, a professional, or someone looking to elevate your influence, “Brand You” offers the strategies and tools you need to craft a personal brand that turns heads and leaves a lasting impression. From mastering the art of first impressions to building a digital presence that reflects your true self, each chapter covers the essential components of personal branding in an engaging and relatable way. With real-world examples, practical tips, and step-by-step exercises, Honey breaks down the complexities of branding into simple, actionable steps that anyone can implement. “Brand You” is more than just a book—it’s a blueprint for creating a personal brand that unlocks new opportunities and positions you for long-term success. If you’re ready to transform your identity into a powerful asset, this book is your guide to making it happen.
Download or read book Great Invention Fails written by Barbara Krasner and published by Lerner Publications (Tm). This book was released on 2020 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging text and high-interest humor coupled with curricular STEM and history content make this series a hit!
Download or read book International Business Blunders written by Densil A. Williams and published by Emerald Group Publishing. This book was released on 2019-02-19 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
