Download or read book Great American Brands written by David Powers Cleary and published by New York : Fairchild Publications. This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Download or read book Great American Stuff written by R. L. Jones and published by Cumberland House Publishing. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most compelling and delightful popular culture anthologies published in decades, this volume tells the story of Ivory Soap and the Model-T Ford, probes the intricate glories of Navajo rugs and Frank Lloyd Wright architecture, and celebrates the genius of Benny Goodman and Humphrey Bogart. Uniquely organized, it romps in a whimsical stream-of-consciousness manner through more than 250 of our country's finest products, richest traditions, and most inspiring people. Line drawings throughout.
Download or read book Great American Beer written by Christopher B. O'Hara and published by Three Rivers Press. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Beers of the Good Old Days There was a time when one income could support a family, when American-made automobiles were the best on the market, when you could eat a steak without thinking of cholesterol, and when Milwaukee was the beer capital of the world. Back then, you drank beer—not lager, stout, or IPA—just plain old great American beer. The ultimate guide to the classic brews and legendary brands of the past two centuries,Great American Beeris packed with full-color photos of beer memorabilia from the heyday of this country’s beer revolution and brief histories of fifty brands that left their mark on generations of beer drinkers. Infused with fact, lore, and an ample dose of tongue-in-cheek humor,Great American Beerlures you into the America where these legendary beers were born and rose to prominence as regional favorites. If you’re a beer drinker who knows that Schlitz offers “just the kiss of the hops” or who can recite the Budweiser Manifesto by heart, this book’s for you. Test your knowledge of great American beers. 1. Which great American beer is considered “The Champagne of Beers”? 2. Which classic American brew is the “One beer to have when you’re having more than one”? 3. What was the favorite beer of Dennis Hopper’s homicidal Frank Booth character in the cult classicBlue Velvet? The answers to these and other pressing questions about our country’s most timeless brands can only be found in . . .Great American Beer
Download or read book Masters of Enterprise written by H.W. Brands and published by Simon and Schuster. This book was released on 2012-12-04 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early years of fur trading to today's Silicon Valley empires, America has proved to be an extraordinarily fertile land for the creation of enormous fortunes. Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth. Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation. The stories told here -- including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oil leases -- make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.
Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
Download or read book Great American Hot Dog Book written by Becky Mercuri and published by Gibbs Smith. This book was released on 2007-03-13 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Great American Hot Dog Book" reveals the inside story of how the hot dog became one of America's favorite food icons. This collection is also loaded with frank recipes from across the nation as well as recipes for out-of-this-world fries, sauces, sides, and more.
Download or read book Great American Brand Name Baking written by Publications International, Limited and published by Publications International. This book was released on 1993 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book America s Greatest Brands written by Bob Land and published by . This book was released on 2017-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: -This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.
Download or read book What Good Is Grand Strategy written by Hal Brands and published by Cornell University Press. This book was released on 2014-01-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why grand strategy is a concept that is so alluring—and so elusive—to those who make American statecraft. He explores what grand strategy is, why it is so essential, and why it is so hard to get right amid the turbulence of global affairs and the chaos of domestic politics. At a time when "grand strategy" is very much in vogue, Brands critically appraises just how feasible that endeavor really is. Brands takes a historical approach to this subject, examining how four presidential administrations, from that of Harry S. Truman to that of George W. Bush, sought to "do" grand strategy at key inflection points in the history of modern U.S. foreign policy. As examples ranging from the early Cold War to the Reagan years to the War on Terror demonstrate, grand strategy can be an immensely rewarding undertaking—but also one that is full of potential pitfalls on the long road between conception and implementation. Brands concludes by offering valuable suggestions for how American leaders might approach the challenges of grand strategy in the years to come.
Download or read book America s Greatest Brands written by Bob Land and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Greatest Brands covers the history, innovations and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand and product management, advertising, marketing, and public relations.
Download or read book American Dreams written by H. W. Brands and published by National Geographic Books. This book was released on 2011-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of our nation from the A-bomb to the iPhone-from bestselling historian H.W. Brands With keen insight and an impeccable sense of the spirit of the times, H. W. Brands, one of today's preeminent historians, captures the American experience through the last six decades. As he chronicles politics, pop culture, and everything in between, Brands traces the changes we have gone through as a nation, recounting the great themes and events that have driven America- from the Yalta conference to the fall of the Berlin Wall, Apollo 11 to 9/11, My Lai to "shock and awe." In his adroit hands, movements and trends unfold through a character- driven narrative that shines a brilliant light on America's watershed moments and reveals a still unfolding legacy of dreams.
Download or read book The Great American Bear written by Jeff Fair and published by NorthWord Books for Young Readers. This book was released on 1994-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- An enlightened and scientific look at the black bear. -- Over 150 captivating color photos.
Download or read book The Great American Burger Book Expanded and Updated Edition written by George Motz and published by Abrams. This book was released on 2023-05-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to creating the most mouthwatering hamburgers by America’s leading burger expert—expanded and updated with new and improved recipes The Great American Burger Book was the first book to showcase a wide range of regional burger styles and cooking methods. In this new, expanded edition, author and burger expert George Motz covers traditional grilling techniques as well as how to smoke, steam, poach, smash, and deep-fry burgers based on signature recipes from around the country. Each chapter is dedicated to a specific regional burger, and includes the history of the method and details on how to create your own piece of American food history right at home. Written by Motz, the author of Hamburger America and hailed by the New York Times as a “leading authority” on hamburgers, The Great American Burger Book is a regional tour of America’s best burgers. Recipes feature regional burgers from California, Connecticut, Florida, Hawaii, Illinois, Indiana, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, and Wisconsin. International locations include: Australia, Brazil, Denmark, Malaysia, and Turkey. This is a book for anyone who loves a great burger, unique or classic. And who doesn’t love a great burger? These mouthwatering recipes include Connecticut’s Steamed Cheeseburger, The Tortilla Burger of New Mexico, Iowa’s Loosemeat Sandwich, Houston’s Smoked Burger, Pennsylvania’s The Fluff Screamer, and Sheboygan's Brat Burger.
Download or read book America s Greatest Brands written by Bob Land and published by . This book was released on 2006-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Greatest Brands covers the history, innovations, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand management, product management, advertising, marketing, or public relations. The 2006 edition includes All-Clad, Ameriquest, Beaulieu Vineyard, Campbell's Soup, Chevron, Coca-Cola, DHL, Dunkin' Donuts, Dyson, Ford, Intel, John Hancock, Major League Baseball, Scotts, Staples, State Farm, Texaco, Thermador, T.G.I. Friday's, Visa, Waterford, Western Union and many more.
Download or read book The Great American Success Story written by George Gallup and published by Irwin Professional Publishing. This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great American success story offers you the opportunity to sit down with some of the most accomplished people in America and learn from the best of the best what it takes to be a success. /
Download or read book The Great American Brands written by Kateri Drexler and published by Greenwood Publishing Group. This book was released on with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
