Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Download or read book Graphic Design Reading written by Gunnar Swanson and published by Skyhorse Publishing Inc.. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this eclectic collection, thought-provoking essays from a wide range of perspectives explore the multifaceted interaction between graphic design and reading. The writings discuss various kinds of established reading patterns-from magazine browsing to online reading to contemplating a one-word poster. All of these settings for graphic design, and many more, offer springboards for investigating the complex relationship between typography and content-a fascinating exploration for graphic designers, teachers, and students.
Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Download or read book Design Diaries written by Lucienne Roberts and published by Laurence King Publishing. This book was released on 2010-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and practical book for graphic designers and students explores creative practice in graphic design. The book looks at the essential elements of the creative process through a series of in-depth studies of a range of real-life graphic design projectsfrom the art direction of a magazine issue and the development of a logo, to the design of a poster, a font and a signage system. In each case, the designers are interviewed and their working process documented in detail.
Download or read book Graphic Design Play Book written by Sophie Cure and published by Laurence King Publishing. This book was released on 2019-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Download or read book Forget All the Rules You Ever Learned about Graphic Design Including the Ones in this Book written by Bob Gill and published by . This book was released on 1981 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Forget how good design is supposed to look. What you think is good design, is what other designers think is good design too. That's why design is in a rut. And that's not good. That's boring. This book is about how to get out of that rut; how to take an ordinary graphic problem and turn it into an original graphic solution. The 146 examples of the wit and imagination of Gill's solutions to the graphic problems in this unique collection are remarkable. But the most remarkable thing is that although 30 years of his work is represented here, you won't be able to tell Gill's early designs from his most recent ones."--Jacket.
Download or read book A Graphic Design Project from Start to Finish written by Index Book and published by Index Book. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A graphic design project from start to finish is a practical book, especially for people who are just getting started in graphic design. You can begin reading - and using - this book anywhere: the front, the back or even the middle. We have no doubt that you will find some parts more interesting than others, but if you look closely, you will see that we have arranged everything in order to reflect the course of a standard graphic design project.
Download or read book Bibliographic written by Jason Godfrey and published by Laurence King Publishing. This book was released on 2011-03-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bibliographic: 100 Classic Graphic Design Books is a compilation of the best design books of the last 100 years. It covers a huge range of materialhistoric titles from pioneering type foundries to the best of recent monographs from today's leading studiosand provides a unique insight into the evolution of graphic design in thetwentieth century.
Download or read book How to be a Graphic Designer Without Losing Your Soul written by Adrian Shaughnessy and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.
Download or read book Data driven Graphic Design written by Andrew Richardson and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
Download or read book Graphic Design Visionaries written by Caroline Roberts and published by Laurence King Publishing. This book was released on 2015-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.
Download or read book Graphic Design Basics written by Amy E. Arntson and published by . This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Download or read book Death of a Typographer written by Nick Gadd and published by Australian Scholarly Publishing. This book was released on 2020-04-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARTIN KERN has a special sensitivity to fonts, a skill that he uses to solve typographical crimes. When a local printer is found dead in his workshop, his body in the shape of an X, Martin and his co-investigator, journalist Lucy Tan, are drawn into a mystery that is stranger than anything they have encountered before. Someone is leaving typographical clues at the scenes of a series of murders. All the trails lead back to Pieter van Floogstraten, a Dutch design genius who disappeared without trace in the 1970s, and who has since been engaged in a mystical scheme to create the world’s most perfect font, which is concealed in locations around the globe. But is he really the killer, and how are the crimes connected to his secret font? In solving the mystery, Martin and Lucy may have to expose Martin’s hero as a psychopath. The main plot of the novel unfolds in Melbourne, while interleaved chapters set variously in a Tibetan monastery, on the plains of Peru, in London, Naples and Amsterdam, gradually reveal the story of Floogstraten in flashback. Other characters include a noir-style private font investigator, a typographical monk from the Renaissance, a Dutch prog rock group named I Am A Dolphin, and a collective of Italian typo-terrorists. This novel takes the reader into the arcane world of typographers and their typefaces, of symbols, swashes and glyphs, where the difference between a serif and sans serif could mean life and death. ‘You might start thinking Jasper Fforde has hit a new high, but Nick Gadd’s brilliant blend of humour, mystery and, yes, typography is all his own. A compelling read, whether or not you know your Comic Sans from your ZapfDingbats.’ NICK EARLS
Download or read book How to written by Michael Bierut and published by HarperCollins. This book was released on 2016-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
Download or read book Typography and Graphic Design written by Roxane Jubert and published by Flammarion-Pere Castor. This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
