Download or read book Graph Design for the Eye and Mind written by Stephen M. Kosslyn and published by Oxford University Press. This book was released on 2006-08-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
Download or read book Graph Design for the Eye and Mind written by Stephen Michael Kosslyn and published by OUP USA. This book was released on 2006-08-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
Download or read book Graph Design for the Eye and Mind written by Stephen Michael Kosslyn and published by Oxford University Press, USA. This book was released on 2014-05-14 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting eight psychological principles for constructing effective graphs. These principles are solidly rooted in the scientific literature on how we perceive and comprehend graphs, and also in general facts about how our eyes and brains process visual information.
Download or read book Visualizing Data Patterns with Micromaps written by Daniel B. Carr and published by CRC Press. This book was released on 2010-04-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: After more than 15 years of development drawing on research in cognitive psychology, statistical graphics, computer science, and cartography, micromap designs are becoming part of mainstream statistical visualizations. Bringing together the research of two leaders in this field, Visualizing Data Patterns with Micromaps presents the many design vari
Download or read book Graphics for Learning written by Ruth C. Clark and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition "For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples." —Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning "Finally! A book that integrates visual design into the larger context of instructional design and development." —Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado
Download or read book The Power of Infographics written by Mark Smiciklas and published by Que Publishing. This book was released on 2012 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infographics are today's most powerful way to tell your story, make your point, deliver instant knowledge, & get results. This book is the tool you need to create the best infographics for your needs.
Download or read book Elements of Graph Design written by Stephen Michael Kosslyn and published by W H Freeman & Company. This book was released on 1994 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Element of Graph Design' explores the crucial connection between the data, the design, and the audience. Read cover to cover or used as a day-to-day working reference, the book gives all those who prepare, use, and interpret graphic information a decided edge.
Download or read book Clear and to the Point written by Stephen M. Kosslyn and published by Oxford University Press. This book was released on 2007-08-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or False? Most PowerPoint presentations are: ·compelling ·illuminating ·informative ·clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: ·a world authority on the visual brain ·a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
Download or read book Towards a Cognitivist Understanding of Communication Design written by Phil Jones and published by Taylor & Francis. This book was released on 2024-06-12 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Download or read book Presentation Zen Design written by Garr Reynolds and published by Peachpit Press. This book was released on 2009-12-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his internationally acclaimed, best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery, presentation master Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts. Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you’ll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.
Download or read book New Challenges for Data Design written by David Bihanic and published by Springer. This book was released on 2014-12-27 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present work provides a platform for leading Data designers whose vision and creativity help us to anticipate major changes occurring in the Data Design field, and pre-empt the future. Each of them strives to provide new answers to the question, “What challenges await Data Design?” To avoid falling into too narrow a mind-set, each works hard to elucidate the breadth of Data Design today and to demonstrate its widespread application across a variety of business sectors. With end users in mind, designer-contributors bring to light the myriad of purposes for which the field was originally intended, forging the bond even further between Data Design and the aims and intentions of those who contribute to it. The first seven parts of the book outline the scope of Data Design, and presents a line-up of “viewpoints” that highlight this discipline’s main topics, and offers an in-depth look into practices boasting both foresight and imagination. The eighth and final part features a series of interviews with Data designers and artists whose methods embody originality and marked singularity. As a result, a number of enlightening concepts and bright ideas unfold within the confines of this book to help dispel the thick fog around this new and still relatively unknown discipline. A plethora of equally eye-opening and edifying new terms, words, and key expressions also unfurl. Informing, influencing, and inspiring are just a few of the buzz words belonging to an initiative that is, first and foremost, a creative one, not to mention the possibility to discern the ever-changing and naturally complex nature of today’s datasphere. Providing an invaluable and cutting-edge resource for design researchers, this work is also intended for students, professionals and practitioners involved in Data Design, Interaction Design, Digital & Media Design, Data & Information Visualization, Computer Science and Engineering.
Download or read book Making Sense of Data III written by Glenn J. Myatt and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on insights, approaches, and techniques that are essential to designing interactive graphics and visualizations Making Sense of Data III: A Practical Guide to Designing Interactive Data Visualizations explores a diverse range of disciplines to explain how meaning from graphical representations is extracted. Additionally, the book describes the best approach for designing and implementing interactive graphics and visualizations that play a central role in data exploration and decision-support systems. Beginning with an introduction to visual perception, Making Sense of Data III features a brief history on the use of visualization in data exploration and an outline of the design process. Subsequent chapters explore the following key areas: Cognitive and Visual Systems describes how various drawings, maps, and diagrams known as external representations are understood and used to extend the mind's capabilities Graphics Representations introduces semiotic theory and discusses the seminal work of cartographer Jacques Bertin and the grammar of graphics as developed by Leland Wilkinson Designing Visual Interactions discusses the four stages of design process—analysis, design, prototyping, and evaluation—and covers the important principles and strategies for designing visual interfaces, information visualizations, and data graphics Hands-on: Creative Interactive Visualizations with Protovis provides an in-depth explanation of the capabilities of the Protovis toolkit and leads readers through the creation of a series of visualizations and graphics The final chapter includes step-by-step examples that illustrate the implementation of the discussed methods, and a series of exercises are provided to assist in learning the Protovis language. A related website features the source code for the presented software as well as examples and solutions for select exercises. Featuring research in psychology, vision science, statistics, and interaction design, Making Sense of Data III is an indispensable book for courses on data analysis and data mining at the upper-undergraduate and graduate levels. The book also serves as a valuable reference for computational statisticians, software engineers, researchers, and professionals of any discipline who would like to understand how the mind processes graphical representations.
Download or read book Top Brain Bottom Brain written by Stephen Michael Kosslyn and published by Simon and Schuster. This book was released on 2015-03-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we've been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls "one of the world's great cognitive neuroscientists," explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you'll quickly be able to determine which mode best defines your own usual style. Once you've identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.
Download or read book The Practical Guide to Information Design written by Ronnie Lipton and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students
Download or read book International Encyclopedia of Human Geography written by and published by Elsevier. This book was released on 2019-11-29 with total page 7278 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Encyclopedia of Human Geography, Second Edition, Fourteen Volume Set embraces diversity by design and captures the ways in which humans share places and view differences based on gender, race, nationality, location and other factors—in other words, the things that make people and places different. Questions of, for example, politics, economics, race relations and migration are introduced and discussed through a geographical lens. This updated edition will assist readers in their research by providing factual information, historical perspectives, theoretical approaches, reviews of literature, and provocative topical discussions that will stimulate creative thinking. Presents the most up-to-date and comprehensive coverage on the topic of human geography Contains extensive scope and depth of coverage Emphasizes how geographers interact with, understand and contribute to problem-solving in the contemporary world Places an emphasis on how geography is relevant in a social and interdisciplinary context
Download or read book Information Design written by Alison Black and published by Taylor & Francis. This book was released on 2017-01-12 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.
Download or read book Visualizing Mathematics written by Kelly S. Mix and published by Springer. This book was released on 2018-12-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume surveys recent research on spatial visualization in mathematics in the fields of cognitive psychology and mathematics education. The general topic of spatial skill and mathematics has a long research tradition, but has been gaining attention in recent years, although much of this research happens in disconnected subfields. This volume aims to promote interaction between researchers, not only to provide a more comprehensive view of spatial visualization and mathematics, but also to stimulate innovative new directions in research based on a more coordinated effort. It features ten chapters authored by leading researchers in cognitive psychology and mathematics education, as well as includes dynamic commentaries by mathematics education researchers on cognitive psychology chapters, and by cognitive psychologists on mathematics education chapters. Among the topics included: From intuitive spatial measurement to understanding of units. Spatial reasoning: a critical problem-solving tool in children’s mathematics strategy tool-kit. What processes underlie the relation between spatial skill and mathematics? Learning with and from drawing in early years geometry. Communication of visual information and complexity of reasoning by mathematically talented students. Visualizing Mathematics makes substantial progress in understanding the role of spatial reasoning in mathematical thought and in connecting various subfields of research. It promises to make an impact among psychologists, education scholars, and mathematics educators in the convergence of psychology and education.
