Download or read book Got Your Attention written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone
Download or read book Can I Have Your Attention written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.
Download or read book May I Have Your Attention Please written by James Corden and published by Random House. This book was released on 2011-09-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: So... the story of my life. I've often thought about this moment, about what it would be like to write my memoirs. I always thought it would make me feel important. It doesn't. If anything it makes me feel a little strange. The truth is, I should never have been this famous guy. I wasn't the cool, clever, good-looking boy at school. But I always dreamt of it, hoped for it, longed for it: throughout school when I was disruptive, in my teens when I tried to form my own boy band and through hundreds of auditions for parts which were met with constant rejection. Until finally I co-wrote Gavin and Stacey. And my whole life changed. This is that story. The story of how I found myself here, talking to you.
Download or read book Attention This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Download or read book Now We Have Your Attention written by Jack Shenker and published by Random House. This book was released on 2019-09-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most important and compelling books I've ever read...If you want to understand why we are in this crisis, listen to the voices all too often airbrushed from the political conversation' Owen Jones Now We Have Your Attention makes sense of what is happening in British politics by taking a radically different perspective: the people's. From a warehouse in Manchester to a pub in Essex, from the outskirts of Glasgow to a racecourse in Durham, Jack Shenker uncovers the root causes of our current crisis and the future direction of British politics through the lives of ordinary individuals. Taking us deep into communities hollowed out by austerity and decades of economic disadvantage, among a generation crippled by precarious work and unaffordable housing, he shows where the chaos at Westminster ultimately springs from - and how disillusionment with it is fuelling a passionate engagement with politics of a completely different kind: local, personal, effective and utterly fearless. Joining a 'McStrike' protest on a roundabout in Cambridge and a gathering of the London Renters' Union in the aftermath of Grenfell, meeting hard-right bloggers in Newcastle and climate change protesters in Brighton, Shenker draws on exceptional access to campaign groups, activist movements and grassroots gatherings throughout the country - including unique access to Momentum, who have re-radicalised the Labour party from the outside in - to introduce us to the citizens and leaders of tomorrow: people who are changing things for themselves. Inspiring and terrifying in equal measure, Now We Have Your Attention uncovers a revolutionary transformation in attitudes and behaviour, and a future that will shape us all.
Download or read book Leap of Perception written by Penney Peirce and published by Simon and Schuster. This book was released on 2013-05-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to adapting to the holistic modern world's expanding paradigm of perception builds on the author's teachings in The Intuitive Way and Frequency to outline an effective life practice for resolving conflicts, expanding creativity, overcoming anxiety and focusing attention.
Download or read book Attention written by Rob Hatch and published by Practical Inspiration Publishing. This book was released on 2020-10-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Attention! is a practical guide for reclaiming the power of our time and attention. In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action. We have become paralyzed and polarized, reacting instead of acting and ceding control of our decisions to a continuous onslaught of information, marketing, and interruption. We live in an age where we struggle to decide which information is real or fake. We find it challenging to make even the most straightforward decisions for our happiness and success in our lives and business. This book will help you reframe your relationship with the demands on your time, overcome decision fatigue, and understand the value of creating space. Rob Hatch sets out a powerful framework and flexible approach that gives you the space to focus your attention on what is important, the power to make decisions aligned with your goals, and the ability to take action with confidence.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book Stolen Focus written by Johann Hari and published by Crown. This book was released on 2022-01-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Our ability to pay attention is collapsing. From the author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening—and how to get our attention back. “The book the world needs in order to win the war on distraction.”—Adam Grant, author of Think Again “Read this book to save your mind.”—Susan Cain, author of Quiet WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Financial Times, New York Post, Mashable, Mindful In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong. We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers’ productivity. Crucially, Hari learned how we can reclaim our focus—as individuals, and as a society—if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.
Download or read book ATTENTION written by Joshua Cohen and published by Random House. This book was released on 2018-08-14 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times
Download or read book Distracted written by Maggie Jackson and published by Prometheus Books. This book was released on 2010-05 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important book...a harrowing documentation of our modern world's descent into fragmentation, self alienation, and emptiness-brought on, to a large extent, by communication technologies that distract us, dislocate us, and destroy our inner lives.--Alan Lightman, author of the bestselling Einstein's Dreams and National Book Award finalist The Diagnosis and MIT professorThis fascinating book on America's collective ADD is a wake-up call to all of us to take back our lives, turn off the technology, and focus on paying attention to what makes us human and fulfilled.--Rosabeth Moss Kanter, Harvard Business School Professor and author of America the Principled and ConfidenceWe have oceans of information at our disposal, yet we increasingly seek knowledge in online headlines glimpsed on the run. We are networked as never before, but we connect with friends and family via e-mail and fleeting face-to-face moments that are rescheduled and interrupted a dozen times. Despite our wondrous technologies and scientific advances, we are nurturing a culture of diffusion, fragmentation, and detachment.In this new world, something crucial is missing: attention-the key to recapturing our ability to connect, reflect, and relax; the secret to coping with a mobile, multitasking, virtual world. How did we get to the point where we keep one eye on our Blackberry and one eye on our spouse-in bed? We can contact millions of people worldwide, so why is it hard to schedule a simple family supper? Most importantly, what can we do about it? Distracted vividly shows how day by day, our hyper-mobile, cyber-centric, interrupted lives erode our capacity for deep focus and awareness. The implications for a healthy society are stark.Attention is the building block of intimacy, wisdom, and cultural progress. Jackson makes it clear that if we squander our powers of attention, our technological age could ultimately slip into cultural decline. And yet we are just as capable of igniting a renaissance of attention by strengthening our skills of focus and perception, the keys to judgment, memory, morality, and happiness. Jackson reveals the astonishing scientific discoveries that can help us rekindle our powers of attention in a world of speed and overload. She offers us a wake-up call, and reasons for hope.Distracted is an original exposé of the multifaceted nature of attention, an engaging and often surprising portrait of postmodern life, and a compelling roadmap for cultivating sustained focus and nurturing a more enriched and literate society. More than ever, we cannot afford to let distraction become the marker of our time.Maggie Jackson (New York, NY) is an award-winning author and journalist who writes the popular Balancing Acts column in the Boston Globe. Her work also has appeared in The New York Times and on National Public Radio, among other national publications. Her acclaimed first book, What's Happening to Home? Balancing Work, Life and Refuge in the Information Age, examined the loss of home as a refuge.
Download or read book 101 Ways to Get and Keep His Attention written by Michelle McKinney Hammond and published by Harvest House Publishers. This book was released on 2003-06-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From her survey of more than a hundred eligible men, noted relationship author Michelle McKinney Hammond paints a realistic picture of what really attracts men to women and what to do with his attention once you've got it.... Men appreciate women who are open and honest (and smell nice!) Women who love the Lord radiate an inner beauty that is unequalled to any face cream sold on the Home Shopping Network Men really do notice the small details so take notice of how you present yourself in public. A clean, well-organized home tells a man that you have your life in order and are ready for commitment. Making your man feel like a priority in your life once you've captured his attention is crucial.
Download or read book Attention A Personal History of Finding Focus or Trying To written by Casey Schwartz and published by Vintage. This book was released on 2020-04-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A rich inquiry into what it means to pay (and maintain) attention in a world increasingly permeated with distraction and interference.” —Publisher’s Weekly Combining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.
Download or read book May I Have Your Attention Please Your Guide to Business Writing That Charms Captivates and Converts written by Mish Slade and published by . This book was released on 2016-01-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
Download or read book Got Your Attention written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up. Readers will appreciate these innovative, but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you. --
Download or read book Dying for Attention written by Susan MacLeod and published by . This book was released on 2021-10-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Susan MacLeod accompanied her 90-year-old mother through a labyrinthine long-term care system, it was a nine-year journey navigating a government within a heart in a system without compassion. Her family, much like the system, erected walls rather than opening arms. She found herself involuntarily placed at the pivot point between her frail, elderly mother's need for love and companionship, the system's inability to deliver, and her brother's indifference. She had also spent three years as a government spokesperson enthusiastically defending the very system she now experienced as brutally cold. MacLeod's tone is defined by a gentle, self-effacing humour touched by exasperation for the absurdities and the newfound wisdom around expectations.Dying for Attention is the latest memoir in the graphic medicine field, shelved alongside My Begging Chart by Keiler Roberts and Tangles by Sarah Leavitt. MacLeod includes helpful tips for communicating with nursing homes, as well as background research, to provide a larger context for this under-discussed experience.
