Download or read book The Google Way written by Bernard Girard and published by No Starch Press. This book was released on 2009-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again—the way we work, how organizations are controlled, and how employees are managed. Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth—many of which are far removed from the best practices taught at the top business schools. As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow. Google's culture is one of innovation. Why not make that spirit of innovation your own?
Download or read book Google written by Susan E. Hamen and published by ABDO. This book was released on 2011 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the lives of Serget M. Brin and Lawrence E. Page and the company they founded, Google.
Download or read book The Google Story 2018 Updated Edition written by David A. Vise and published by Bantam. This book was released on 2008-09-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Download or read book The Google Guys written by Richard L. Brandt and published by Penguin. This book was released on 2011-06-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much do you really know about Google's founders, Larry Page and Sergey Brin? The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.
Download or read book The Google Story written by David A. Vise and published by Random House Digital, Inc.. This book was released on 2008 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised study of the billion-dollar enterprise reveals how the Internet icon grew from a concept to a social phenomenon with a bold mission: to organize all of the world's information and make it easily accessible to people in more than one hundred languages, with updated information honoring the tenth anniversary of the company. Simultaneous. 20,000 first printing.
Download or read book The Google Story written by David A. Vise and published by Macmillan. This book was released on 2017-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the hottest business, media and technology success of our time "If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you." Sunday Telegraph The Google Story is the definitive account of one of the most remarkable organisations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this new and updated edition to celebrate Google's 10th birthday, David A. Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL MORE PRAISE FOR THE GOOGLE STORY "If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top." The Times "[The authors] do a fine job of recounting Google's rapid rise and explaining its search business." New York Times "An intriguing insider view of the Google culture." Harvard Business Review "Fascinating ... meticulous ... never bogs down ... Even if you think you've heard about Google ad nauseam, you will find new items about this important company." Houston Chronicle "If you haven't read anything about one of today's most influential companies, you should. If you don't read The Google Story, you're missing a few extra treats." USA Today
Download or read book Google It written by Anna Crowley Redding and published by Macmillan + ORM. This book was released on 2018-08-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google—from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.
Download or read book Planet Google written by Randall Stross and published by Simon and Schuster. This book was released on 2009-09-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open and closed -- Unlimited capacity -- The algorithm -- Moon shot -- Gootube -- Small world, after all -- A personal matter -- Algorithm, meet humanity.
Download or read book From an Idea to Google written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it! Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google's history, the business, and the brand in this illustrated nonfiction book! Find out where the name "Google" came from. (Hint: It involves a LOT of zeros!) Discover how Google became the fastest and most popular internet search engine of all time. Explore how Google transformed from a tiny startup (in someone's garage!) into one of the most powerful companies in the world.
Download or read book In the Plex written by Steven Levy and published by Simon & Schuster. This book was released on 2021-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Download or read book Google Making Information Accessible written by 50MINUTES.COM, and published by 50Minutes.com. This book was released on 2017-11-23 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how Google became the most visited site in the world just 50 minutes! Google is one of the world’s most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine’s innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such as its Chrome web browser, Gmail email service and applications such as Google Hangouts and Google Maps. In this concise and accessible guide, you will find out how Google’s founders Sergey Brin and Larry Page were able to develop a revolutionary search engine and make the World Wide Web’s incredible reserves of information accessible and easy to navigate for users everywhere. In 50 minutes you will: • Understand what made Google’s search engine stand out from its competitors • Learn about the wide range of products and services the company offers • Find out about Google’s spectacular growth and future prospects ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Download or read book The Search written by John Battelle and published by Hachette UK. This book was released on 2011-01-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.
Download or read book I m Feeling Lucky written by Douglas Edwards and published by Houghton Mifflin Harcourt. This book was released on 2011 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first inside view of life at Google in a memoir from one of its original employees--Employee #59-- captures the emotions and tensions as the company's young partners race to break rules, defy conventional wisdom, and rocket their company to the top.
Download or read book What Would Google Do LP written by Jeff Jarvis and published by Harper Collins. This book was released on 2009-02-17 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Download or read book Sergey Brin and Larry Page written by Stephanie Sammartino McPherson and published by Twenty-First Century Books. This book was released on 2010-08-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: After becoming close friends after college, Sergey Brin and Larry Page began work on a research project involving the World Wide Web and then used their research to found Google, Inc.
Download or read book The Googlization of Everything written by Siva Vaidhyanathan and published by Univ of California Press. This book was released on 2012-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Download or read book Search Destroy written by Scott Cleland and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the other side of the Google story, the unauthorized book that Google does not want you to read. In it, the author, a Google expert shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full size model of a Tyrannosaurus Rex as its mascot. Beware the T Rex in sheep's clothing. Google has acquired far more information, both public and private, and has invented more ways to use it, than anyone in history. Information is power, and in Google's case, it is the power to influence and control virtually everything the Internet touches. Google's power is largely unchecked, unaccountable, and grossly underestimated. Google is the Internet's lone superpower, the new master of the digital information universe. And Google's power depends almost entirely on the blind trust it has gained through masterful duplicity. Google routinely says one thing and does another. The author proves the world's number one brand untrustworthy. He exposes the unethical company hiding behind a "don't be evil" slogan. He uncovers Google's hidden political agenda. And he reveals how Google's famed mission to organize the world's information is destructive and wrong. He critically examines where Google is leading us, explain why we do not want to go there, and proposes solutions. Google's centralization of power over the world's information is corrupting both Google and the Internet, a natural result of unchecked power. Google is evolving from an information servant to master, from working for users, to making users work for the Internet behemoth. This book demonstrates that Google's goal is to change the world by influencing and controlling information access. Ultimately, Google's immense unchecked power is destructive precisely because Google is so political, unethical and untrustworthy. Learn how Google's pervasive tracking and profiling destroys privacy and individualism; Discover how Google Inc. uses its "Don't be evil" slogan to mask unethical business practices; Learn how Google's market dominance and free products threaten competition, innovation, job creation, and economic growth; Discover how Google's hidden political agenda threatens individual freedom, democracy, and national sovereignty; Understand the ramifications of Google imposing its radical values and ideology on the world.
