Download or read book Global Resources written by R. Dannreuther and published by Springer. This book was released on 2013-05-30 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This EU-funded project examines the dynamics of conflict, collaboration and competition in relation to access to oil, gas and minerals. It involves 12 different institutions from across the EU and examines oil, gas and other minerals - spanning geology, technology studies, sociology, economics and political science.
Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
Download or read book Earth Wars written by Geoff Hiscock and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into the global battle for our energy future The global competition for scarce natural resources that pits the West against the super-hot economies of China and India, plus a clutch of other contenders including Russia, Brazil, and Indonesia, has become one of the biggest issues facing the world today. Whether it is the rare metal lithium found in salt pans in the Andes, gas from the Caspian Sea, oil off the coast of Brazil, coal from Africa's Zambezi River, or uranium from Kazakhstan, China and India are desperate to ensure the security of their future energy supplies. The same goes for food and water, as contamination and over-use take their toll, the need to provide continued access for the next generation and beyond has increased exponentially. In Earth Wars: The Battle for Global Resources, international business journalist Geoff Hiscock explores the problems, potential solutions, and inevitable tensions in this ongoing scramble for finite natural resources. Going beyond "big power" politics to explore resource ownership and the use of innovative technology to get the most out of them, the book takes a forward-looking approach to this pressing issue. Written in clear, jargon-free language, it tells the global resources story in a fresh and engaging way that anyone can understand. Includes insightful, up-to-the-minute coverage of the most pressing debates over resource allocations Discusses the major Chinese and Indian businesses that are just becoming known to those in the West (Sinopec, CNOOC, CNPC, Indian Oil, ONGC, Reliance, Coal India, SAIL, and many others) Presents resource- and region-specific chapters to help readers view the pertinent issues from multiple angles As the economies of China and India grow to challenge those of the West, the battle over natural resources will continue to heat up. Earth Wars looks at this very real problem in-depth, presenting a definitive look at one of the greatest challenges of our time.
Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Download or read book Global Resources and Markets written by Donald F. Root and published by . This book was released on 1991 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Download or read book Want Waste or War written by Philip Andrews-Speed and published by Routledge. This book was released on 2014-11-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to environmental change, the structure and trends of global politics and the economy are also changing as more countries join the ranks of the world’s largest economies with their resource-intensive patterns. The nexus approach, conceptualized as attention to resource connections and their governance ramifications, calls attention to the sustainability of contemporary consumer resource use, lifestyles and supply chains. This book sets out an analytical framework for understanding these nexus issues and the related governance challenges and opportunities. It sheds light on the resource nexus in three realms: markets, interstate relations and local human security. These three realms are the organizing principle of three chapters, before the analysis turns to crosscutting case studies including shale gas, migration, lifestyle changes and resource efficiency, nitrogen fertilizer and food systems, water and the Nile Basin, climate change and security and defense spending. The key issues revolve around competition and conflict over finite natural resources. The authors highlight opportunities to improve both the understanding of nexus challenges and their governance. They critically discuss a global governance approach versus polycentric and multilevel approaches and the lack of those dimensions in many theories of international relations.
Download or read book It s All for Sale written by James Ridgeway and published by Duke University Press. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of who owns and controls the world's natural resources, geared for the general reader but useful for scholars of development, international relations and the environment.
Download or read book Populations as Brands written by Aaro Tupasela and published by Springer Nature. This book was released on 2021-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Download or read book It s All for Sale written by James Ridgeway and published by . This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of who owns and controls the world's natural resources, geared for the general reader but useful for scholars of development, international relations and the environment.
Download or read book Global Resources written by R. Dannreuther and published by Springer. This book was released on 2013-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This EU-funded project examines the dynamics of conflict, collaboration and competition in relation to access to oil, gas and minerals. It involves 12 different institutions from across the EU and examines oil, gas and other minerals - spanning geology, technology studies, sociology, economics and political science.
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2018-11-20 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Download or read book Strategic Management color written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Download or read book The Politics of Global Resources written by James E. Harf and published by Durham : Duke University Press. This book was released on 1986 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harf begins with a description of the historical patterns and the contemporary character of the international system and shows why it is difficult for the world community to address today's issues. He provides essential information on four specific issues used as case studies--food, actors, energy values, population policy and environment futures; and summarizes how far the global community has solved these issues and what tasks remain. ISBN 0-8223-0623-9 (pbk.): $14.95.
