Download or read book Global Market Research Japan written by United States. International Trade Administration and published by . This book was released on 1980 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Download or read book International Marketing Research written by V. Kumar and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Download or read book New Consumer Behavior Theories from Japan written by Akira Shimizu and published by Springer Nature. This book was released on 2021-04-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Download or read book Japanese Research in Business History written by and published by . This book was released on 2007 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Maximizing U S Interests in Science and Technology Relations with Japan written by National Research Council and published by National Academies Press. This book was released on 1997-08-23 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Download or read book Conducting Market Research for International Business written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Download or read book International and Global Marketing written by Taylor W. Meloan and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of classic and contemporary articles on aspects of international and global marketing, including commissioned papers that have not been included in other collections, with an orientation toward preparing small business owners to expand abroad. Topics include an overview of internationa
Download or read book Global Security written by Great Britain. Parliament. House of Commons. Foreign Affairs Committee and published by The Stationery Office. This book was released on 2008 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is the fourth in a series on global security, and examines the foreign policy aspects of the United Kingdom's relationship with Japan, the Republic of Korea (South Korea) and the Democratic People's Republic of Korea (North Korea). The current political and economic scene in Japan and South Korea is outlined. The regional relations of Japan and South Korea are then examined, including those with the United States and China, trade agreements and regional security forums. The focus on North Korea covers the nuclear programme, human rights, food security, regime reform and stability, North-South Korea relations and military matters. The involvement of Japan and South Korea in international affairs is also scrutinised, including climate change, development assistance, and the United Nations. The report concludes with a review of economic and cultural relations between the UK and Japan and South Korea.
Download or read book Global Markets written by David J. Starkey and published by Liverpool University Press. This book was released on 2017-10-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the role played by the sea transport industries in the development of global markets. It claims that the sea transport industry in fundamentally intrinsic to the political and economic interactions between nations. It seeks to demonstrate that the elements of shipping, internationalisation, and globalisation are intertwined. The purpose of this journal is to trace the development and examine the consequences of globalisation as it relates to maritime history. The four main issues under consideration are:- information networks and cooperation in transoceanic shipping; the expansion of markets; technological change; and the adaptability of entrepreneurs, institutions, and nation states to changing business environments. Geographically, the focus of the contributing essays splits between Europe and Japan.
Download or read book Innovation and Business Dynamism in Japan and Korea written by Kenji Kojima and published by . This book was released on 1992 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
