Download or read book Get Found Online The Local Business Owner s Guide to Digital Marketing written by Jack Jostes and published by Grow or Die Press. This book was released on 2018-06-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers! If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market, read this book to learn how to use SEO, Social Media, and digital marketing to get the best results possible. For the DIYer, this book is chalked full of actionable tips, tricks, and downloadable resources to help you jump right in and get it done. For the business owner about to hire a marketing team, this book will help you actually measure your return on investment (ROI) and arm you with knowledge to avoid getting taken advantage of by digital marketing charlatans who prey upon unsavvy small business owners. If you want the phone to ring with customers who have the budget to hire you, read this book to learn from over 9 years of proven results & actionable tactics to help you finally Get FOUND Online.

Download or read book The Local Search Marketing Blueprint written by Rocky Tapscott and published by . This book was released on 2010-10-28 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few years ago, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50. Gates' prediction seems to be coming true as the yellow pages are beginning to see double digit declines in advertising sales, as their former users are now turning to a faster, friendlier and easier way to find local businesses-the Internet. And while the Internet is the bane of the yellow pages' demise, with a 72.11% market-strangling hold on Internet searches, it is Google that is leading the way.Simply put, Google has become the new "yellow pages." Let's face it. If your business does not show up on Google, you are basically invisible to the world. And, if your business can't be found on the first two pages of Google, you (almost) don't exist because 83% of Google searches do not make it past the bottom of Google's second page. This book will show you how to dominate your local competition with a high ranked, fully optimized listing in the prominent Google Places/Google Maps search engine results. It will walk you through the steps needed to optimize your Google Places listing through several simple techniques that work together to create an overall, competition-crushing strategy. The combination of these techniques is greater as a whole than is the sum of its parts...and while you can surely skip some of the seemingly small techniques that make up part of this strategy, it will subtract from the dominance you gain by employing all of the steps together.If you take what you learn in this book and implement it immediately, you could be seeing results within weeks, or even days.

Download or read book Small Business Owner s Guide to Digital Marketing written by Troy Scott and published by Createspace Independent Publishing Platform. This book was released on 2017-09-07 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Troy is a multi-time former startup junky living in Silicon Valley. After growing tired of the boom-bust cycle of chasing the ultimate "MVP" (minimal viable product) to rush to market, he transitioned his diverse marketing skills into helping other entrepreneurs set up proven online systems that grow their businesses faster and easier. This book lays out the 5-step process he uses to help other business owners generate more leads, create more qualified buyers and dominate their local market by leveraging new technology and marketing automation tools.

Download or read book Online Or Flatline written by Nick Choat and published by Elevate Publishing. This book was released on 2017-02-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible: How to set up an attractive webpage How to prioritize your social media efforts How to use review feedback to interact with customers How to optimize your ability to be found on Google How to combine traditional and digital advertising and many more Nick Choat has witnessed the evolution of digital marketing. He started at a young age, working in his parents' small, hometown grocery store in rural Tennessee, where he learned about customer service and loyalty. When he was offered a management position with Kroger, he made the bold move to exit the food industry, and took a chance on a degree in software development long before the tech boom of the 1990s. His first job was for Boeing, followed by several years consulting businesses for Ernst & Young. He was on board with Disney when they pioneered the online streaming of hi-def television, a revolutionary move when corporations were still fearful of the shifting marketplace. After realizing that he wanted to exchange his life in corporate America for one with more autonomy in his business, he bought a Sports Clips franchise and set a personal goal to empower all small business owners to utilize the tools at their fingertips. Online or Flatline gives small business owners an easy to follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.

Download or read book The Business of Getting Business written by Joe Manausa and published by . This book was released on 2020-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Download or read book Digital Marketing for Local Businesses written by Brian Gibbs and published by Independently Published. This book was released on 2022-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide provides small business owners with the tools and strategies they need to effectively market their businesses online. From building a strong website and leveraging social media to create a strong online presence, to creating targeted advertising campaigns and using analytics to measure the success of those campaigns, this book covers all the essential elements of digital marketing. Written in an easy-to-understand style and packed with practical tips, this book is a must-have resource for any local business looking to thrive in the digital age. It offers a wealth of information and strategies for small business owners to navigate the complex and constantly evolving world of digital marketing. Whether you are just starting out with digital marketing or looking to take your efforts to the next level, this book is an invaluable resource for building a strong online presence and reaching your business goals.

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Download or read book The Ultimate Guide to Digital Marketing written by E Cardeoli and published by . This book was released on 2020-12-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is not only for large companies or online stores. The Internet has changed the way users locate their favorite stores, make reservations, buy tickets, or simply seek other users' opinions about a particular business. Local businesses, no matter what size, can take advantage of digital marketing and use it to improve their reputation, get more customers and improve their sales figures. In this guide we will see the best strategies of digital marketing, and how you can take advantage of each tool.We will be seeing how local businesses, regardless of their size, can take advantage of digital marketing to improve their reputation, gain more customers and increase their sales. There are certainly many ways in which you can take advantage of digital marketing, but in this basic guide we will be dealing with the most successful and briefest so you can use the strategies as quickly as possible, are you ready? let's get started.

Download or read book The Digital Marketing Handbook written by Alice Benham and published by Laurence King Publishing. This book was released on 2024-06-20 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic

Download or read book The Digital Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2018-04-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Download or read book From Starting Small to Winning Big written by Shishir Mishra and published by Business Expert Press. This book was released on 2020-05-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Download or read book Consumer Guide to Digital Marketing written by Vera Ambuehl and published by CreateSpace. This book was released on 2014-11-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Business Owner ALERT! Learn about the low profile industry that has sprouted up around the world . . . whose members are dedicated champions for your business growth and prosperity! You'll likely agree - the time is right for you to seek out the resources available to you . . . you'll probably discover the best friend your business could possibly have! Why "shopping local" is to your advantage, too! If the words "Digital Marketing" or "online presence" bring you a sense of un-ease, overwhelm and confusion, locating your local member of this industry and initiating a business relationship will be an especially smart move. Why? Because as much as you probably dislike the multitude of taxes and regulations affecting your ability to advance your business, there's a massive hidden tax you're paying 'through the nose' for that's crippling your chance to grow and expand. An Eye Opening wake-up call! You'll find details in this book, gain an understanding of what all comprises 'digital marketing', and finish with a clear understanding of what you need to do, why you need to do it, and who is available to help you get it done right. This was the purpose behind writing this book, to help you become a knowledgeable consumer of digital marketing services. Learn why digital is no longer just "nice to have" or "something to think about in the future." Some questions answered in this book: 1.) Is it safe to put the marketing of your business in the hands of someone who "seems to know their way around a computer"? What other knowledge/skill is required in order to market your business successfully? 2.) What steps should you be taking to ensure loyalty and business growth from consumers who love their smartphones and keep them close by 24x7? 3.) Are you in danger of being billed a horrendous business-killing penalty from one of these regulatory agencies because you 'just didn't know' these 'rules'? A must read! 4.) What is the essential piece of online real estate you must 'claim'? . . . and why you must! It's free, by the way. 5.) Stickers, Tabs, Codes, you need to know about - and use! 6.) The content of your online presence - do you have a strategy? Will it work? 7.) Have you been 'getting your name in the paper'? Learn why 'positioning', and 'claiming your authority' is so necessary, online and offline today. The fastest and most reliable path to explosive business growth! 8.) How BIG is your list? Size counts. Why you should segment it for best results and fewer 'opt-outs'. HINT: It's about increasing profits. 9.) Ever heard of "Bionic Marketing"? Want to strengthen the stature of your business? Then you'll want some of this! 10.) Plus, much, much more . . . Buy and read this book - before your nearest competitor cabbages onto it - and implements! After you've read it please leave your thoughtful and frank review. ( "thank you" in advance!) Your important feedback could make all the difference in the world by effecting a breakthrough improvement that facilitates reader comprehension.

Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Download or read book Digital Marketing 101 written by Randy Underhill and published by Independently Published. This book was released on 2024-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing 101: A Practical Guide for Small Business Owners" is a comprehensive and practical resource that empowers entrepreneurs to navigate the world of digital marketing. From setting clear goals and developing a strategy to mastering social media marketing, search engine optimization, content marketing, mobile marketing, video marketing, conversion rate optimization, measuring performance, implementing campaigns, and staying ahead of future trends, this guide covers it all. Whether you're a seasoned business owner or just starting out, this book provides actionable tips and insights to help you build a strong online presence and drive business growth. Take control of your digital marketing journey and propel your small business to success.

Download or read book Online Business Growth Strategies written by David Mitroff and published by Createspace Independent Publishing Platform. This book was released on 2018-03-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is easy when you're already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you're not already famous? How do you build an online following if you're just an ordinary person? This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he's amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world. Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business' online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It's an instruction manual for online branding. You'll save plenty of time and money as a result. This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.

Download or read book Small Business Owner s Guide to Local Lead Generation written by Ray Perry and published by CreateSpace. This book was released on 2015-06-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it's another story - one with a VERY happy ending for your business. With the right strategies and tactics, it's easy to attract and engage more ideal customers right in your backyard - and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust - and they love being able to support local businesses in their own communities. "If you build it, they will come" only works in the movies. You need a simple, surefire way to market your small business... and one that won't break the bank or distract you from your primary role in your business. If you'd like to double or triple your local customer base this year, you should keep reading. Here's what you're about to discover: * Even though you can't out-spend them, you CAN out-think them. Here's how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.* What you can start doing right now to help make more potential customers in your community eager to do business with you.* How to make sure your company's website works to skyrocket your revenue and chop your sales cycle in half.* Which numbers really matter when you're measuring the effectiveness of your marketing program.* A "new" old marketing tactic that you've never heard of - and how it can put your business right in front of your entire community. * How to make sure your online listings are helping you - and not hurting you.* What it takes to get found online, even in the most competitive markets.* A headache-free way to use social media marketing to bring in even more business.* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way. If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You're about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth. The Small Business Owner's Guide to Local Lead Generation is a little book with a big promise: If you put what you're about to learn into action, your local business will grow.

Download or read book The Business of Getting Business written by Manausa Joe and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. --