Download or read book Gesti n estrat gica de campa as publicitarias y de relaciones p blicas en los entornos online written by Damián García Ponce and published by Editorial UOC. This book was released on 2022-10-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro tiene como objetivo ayudar a los jóvenes profesionales a entender los conceptos básicos acerca de cómo planificar y llevar a cabo campañas de comunicación en entornos digitales. Con este objetivo, recorre las áreas más básicas de la comunicación en línea, explicando de forma muy sencilla y práctica el uso profesional de las estrategias SEO, SEM o de relaciones públicas 2.0. El enfoque principal de esta obra es la aplicación práctica, de ahí que se incluya una gran variedad de ejercicios y casos de estudio. La base del libro está formada por el marco de la gestión y la planificación estratégica como eje central de la actividad de un especialista, ya sea en publicidad o relaciones públicas y marketing digital. Teniendo en cuenta la variedad de tendencias y necesidades del mercado, no nos olvidamos tampoco de hablar de conceptos como el marketing de influencers o la analítica web.
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Download or read book Hosts and Guests Revisited written by Valene L. Smith and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Xenotransplantation written by Institute of Medicine and published by National Academies Press. This book was released on 1996-07-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xenotransplantation involves the transplantation of cells, tissues, and whole organs from one species to another. Interest in animal-to-human xenotransplants has been spurred by the continuing shortage of donated human organs and by advances in knowledge concerning the biology of organ and tissue rejection. The scientific advances and promise, however, raise complex questions that must be addressed. This book considers the scientific and medical feasibility of xenotransplantation and explores the ethical and public policy issues surrounding the possibility of renewed clinical trials. The volume focuses on the science base of xenotransplantation, public health risks of infectious disease transmission, and ethical and public policy issues, including the views of patients and their families.
Download or read book Literacy Education written by Debi Prasanna Pattanayak and published by . This book was released on 1980 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book State and Revolution in Cuba written by Robert W. Whitney and published by UNC Press Books. This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1920 and 1940, Cuba underwent a remarkable transition, moving from oligarchic rule to a nominal constitutional democracy. The events of this period are crucial to a full understanding of the nation's political evolution, yet they are often glossed
Download or read book Consumer Math written by Alpha Omega Publications and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Download or read book An Introduction to Pharmacovigilance written by Patrick Waller and published by John Wiley & Sons. This book was released on 2017-05-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other drug-related problems. This introductory guide is designed to aid the rapid understanding of the key principles of pharmacovigilance. Packed full of examples illustrating drug safety issues it not only covers the processes involved, but the regulatory aspects and ethical and societal considerations of pharmacovigilance. Covering the basics step-by-step, this book is perfect for beginners and is essential reading for those new to drug safety departments and pharmaceutical medicine students. The second edition is thoroughly revised and updated throughout and includes a new chapter on clinical aspects of pharmacovigilance.
Download or read book Fragments for a History of the Human Body written by Michel Feher and published by Zone Books. This book was released on 1989 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first approach can be called vertical since what is explored here is the human body's relationship to the divine, to the bestial and to the machines that imitate or simulate it. The second approach covers the various junctures between the body's "outside" and "inside": it can therefore be called a "psychosomatic" approach, studying the manifestation - or production - of soul and the expression of emotions through the body's attitudes, and, on another level, the speculations inspired by cenesthesia, pain and death. Finally, the third approach ... brings into play the classical opposition between organ and function by showing how a certain organ or bodily substance can be used to justify or challenge the way human society functions ..." - foreword Part 3.
Download or read book Medicines For Women written by Mira Harrison-Woolrych and published by Springer. This book was released on 2015-01-28 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this definitive new text, the major medicines, devices and vaccines used by women worldwide are brought together for the first time in a single volume. Written and edited by international experts with an evidence-based approach, the book offers a comprehensive summary of all the key areas of women’s medicines. In the first part, issues relating to female drug exposure and considerations for prescribing for subgroups of women - for example during pregnancy and lactation - are presented in the context of contemporary clinical practice. In the second part, specific groups of pharmaceutical products are reviewed, including oral contraceptives, emergency contraception, treatment of chronic pelvic pain, hormone replacement therapy, bisphosphonates, herbal medicines for women, contraceptive devices and human papilloma virus (HPV) vaccines. Every chapter reviews and summarises the efficacy and safety of each group of products and concludes with a useful set of clinical take home messages. In the third part, broader perspectives are presented - from a primary care overview of prescribing for women, through to regulatory, political and religious aspects, including issues with women’s medicines in developing countries. The final two chapters focus on risk communication and conclude that women themselves should be placed at the centre of all discussions about their medicines. The book is aimed at prescribers, other healthcare professionals and students in the field of women’s health throughout the world. It is an extremely valuable resource for all in clinical practice, for students of medicine, nursing, pharmacy and related sciences, and also for those in medicines regulation, pharmacovigilance and the pharmaceutical industry.
Download or read book Matemax English Spanish Edition written by ALICIA. SABIA DICKENSTEIN (JUAN.) and published by American Mathematical Soc.. This book was released on 2020-07-28 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: MATEMAX is a bilingual schoolbook of mathematical problems written with the premise that one of the fundamental ways of learning mathematics, in addition to being one of the goals of the subject, is to solve problems. The book is designed for children and young teens and aims to teach mathematics in an entertaining way. Problems are based on familiar everyday situations, and helpful hints guide students to develop strategies before diving into calculations, leading to practice in abstract thinking, an essential feature of mathematics. Presented in both English and Spanish it also provides equal access to students, parents and teachers with facility in either or both languages. An online supplement is available upon request at [email protected]. This companion book provides complete solutions, alternative methods and additional suggestions to complement the short answers contained in the book. In addition, while problems are arranged in the book as they appear naturally in life, the companion text connects the mathematical tools with standard curricula. Here is a sampling of those pages. MATEMAX es un libro escolar bilingüe de problemas matemáticos escrito bajo la premisa de que una de las formas fundamentales de aprender matemática, además de ser uno de los objetivos de la asignatura, es resolver problemas. El libro está diseñado para niños y adolescentes y tiene como objetivo enseñar matemática de una manera entretenida. Los problemas se basan en situaciones cotidianas familiares, y sugerencias útiles guían a los estudiantes para desarrollar estrategias antes de sumergirse en los cálculos, lo que lleva a la práctica del pensamiento abstracto, una característica esencial de la matemática. Presentado tanto en inglés como en español, también proporciona un acceso igual a estudiantes, padres y maestros con facilidad en uno o ambos idiomas. Un suplemento en línea está disponible a pedido en [email protected]. Este libro acompañante proporciona soluciones completas, métodos alternativos y sugerencias adicionales para complementar las respuestas cortas contenidas en el libro. Además, mientras que los problemas están ubicados en el libro como aparecen naturalmente en la vida, el texto complementario conecta las herramientas matemáticas con los planes de estudio estándar. Aquí hay una muestra de esas páginas.
Download or read book Interop written by John Palfrey and published by Basic Books. This book was released on 2012-06-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Interop, technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability -- the standardization and integration of technology -- and show how this simple principle will hold the key to our success in the coming decades and beyond. The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the railroad gauge revolutionized the flow of commodities, the standardization of money revolutionized debt markets and simplified trade, and the standardization of credit networks has allowed for the purchase of goods using money deposited in a bank half a world away. These advancements did not eradicate the different systems they affected; instead, each system has been transformed so that it can interoperate with systems all over the world, while still preserving local diversity. As Palfrey and Gasser show, interoperability is a critical aspect of any successful system -- and now it is more important than ever. Today we are confronted with challenges that affect us on a global scale: the financial crisis, the quest for sustainable energy, and the need to reform health care systems and improve global disaster response systems. The successful flow of information across systems is crucial if we are to solve these problems, but we must also learn to manage the vast degree of interconnection inherent in each system involved. Interoperability offers a number of solutions to these global challenges, but Palfrey and Gasser also consider its potential negative effects, especially with respect to privacy, security, and co-dependence of states; indeed, interoperability has already sparked debates about document data formats, digital music, and how to create successful yet safe cloud computing. Interop demonstrates that, in order to get the most out of interoperability while minimizing its risks, we will need to fundamentally revisit our understanding of how it works, and how it can allow for improvements in each of its constituent parts. In Interop, Palfrey and Gasser argue that there needs to be a nuanced, stable theory of interoperability -- one that still generates efficiencies, but which also ensures a sustainable mode of interconnection. Pointing the way forward for the new information economy, Interop provides valuable insights into how technological integration and innovation can flourish in the twenty-first century.
Download or read book Cultural Heritage and Tourism written by Fatih Türkmen and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-01-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, in which cultural heritage and tourism issues are evaluated at an academic level, is an indispensable resource for those who will study on culture, cultural heritage and tourism.
Download or read book Manufacturing Miracles written by Gary Gereffi and published by Princeton University Press. This book was released on 2014-07-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few observers of Mexico and Brazil in the 1930s, or South Korea and Taiwan in the mid-1950s, would have predicted that these nations would become economic "miracles" several decades later. These newly industrializing countries (NICs) challenge much of our conventional wisdom about economic development and raise important questions about international competitiveness and export success in manufacturing industries. In this volume economists, sociologists, and political scientists seek to explain the growth of the NICs in Latin America and East Asia and to reformulate contemporary development theory through an in-depth analysis of these two dynamic regions. Gary Gereffi and Colin I. Bradford, Jr., provide an overview of national development trajectories in Latin America and East Asia, while Barbara Stallings, Gereffi, Robert R. Kaufman, Tun-jen Cheng, and Frederic C. Deyo discuss the role of foreign capital, governments, and domestic coalitions in shaping development outcomes. Gustav Ranis, Robert Wade, Chi Schive, and Ren Villarreal look at the impact of economic policies on industrial performance, and Fernando Fajnzylber, Ronald Dore, and Christopher Ellison with Gereffi examine new agendas for comparative development research. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Born Digital written by John Palfrey and published by ReadHowYouWant.com. This book was released on 2011 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Download or read book Practical Approaches to Risk Minimisation for Medicinal Products written by World Health Organization and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management of medicines is a wide and rapidly evolving concept and practice, following a medicine throughout its lifecycle, from first administration in humans through clinical studies and then marketing in the patient population at large. Previous reports from CIOMS I - VIII provided practical guidance in some essential components of risk management such as terminology and reporting of adverse drug reactions, management of safety information from clinical trials, and safety signal detection. Beyond the detection, identification, and characterization of risk, "risk minimization" is used as an umbrella term for the prevention or mitigation of an undesirable outcome. Risk management always includes tools for "routine risk minimization" such as product information, the format depending on the jurisdiction, to inform the patient and the prescriber, all of which serve to prevent or mitigate adverse effects. Until this current CIOMS IX document, limited guidance has been available on how to determine which risks need "additional risk minimization," select the appropriate tools, apply and implement such tools globally and locally, and measure if they are effective and valuable. Included in the report is a CIOMS framework for the evaluation of effectiveness of risk minimization, a discussion of future trends and developments, an annex specifically addressing vaccines, and examples from real life.
