Download or read book Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2019-04-15 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.

Download or read book Gesti n del marketing de servicios La written by Fernández, Pablo and published by Ediciones Granica. This book was released on 2018-12-12 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: En La Gestión del marketing de servicios, Fernández y Bajac han logrado algo destacable e inusual: su libro constituye una valiosa herramienta de aprendizaje tanto para un público puramente académico, como para el segmento profesional. Los autores presentan el tema en una estructura conceptual sólida, y lo desarrollan en forma lógica y sistemática. Mediante una buena base teórica, los ejemplos ofrecidos y la organización que eligieron darle al material, Fernández y Bajac han logrado que tanto el estudiante de marketing, como operadores de nivel gerencial encuentren aquí un importante recurso aplicable a la prestación de servicios. La correcta y clara identificación de las variables a tener en cuenta, y el grado de análisis que los autores presentan contribuyen a que este libro sea absolutamente recomendable para toda biblioteca académica y/o empresarial.

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Download or read book Imagen y calidad del servicio de las termales de Rivera written by Dagoberto Páramo Morales and published by Lulu.com. This book was released on 2013-08-08 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brindar una mejor calidad siempre ha supuesto ofrecer una mejor infraestructura y pocas veces se tiene en cuenta el factor cultura para consolidar en el servicio de la empresa. Ante esta situación, este estudio ofrece una mirada alternativa para mejorar la competitividad en el servicio.

Download or read book Routledge Spanish Dictionary of Business Commerce and Finance Diccionario Ingles de Negocios Comercio y Finanzas written by Emilio G. Muniz Castro and published by Taylor & Francis. This book was released on 2024-11-01 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Routledge Spanish Dictionary of Telecommunications Diccionario Ingles de Telecomunicaciones written by Emilio G. Muniz Castro and published by Taylor & Francis. This book was released on 2024-11-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 25,000 terms and references in both Spanish and English, drawn from all the major areas in the field of Telecommunications. It includes comprehensive labelling of subject areas, detailed abbreviation entries including cross-reference links to full forms, full British and American English coverage of lexical and spelling variants presented in clear layout and typography. Este diccionario consta de unos 25.000 términos y referencias tanto en español como en inglés, procedentes de las principales áreas del campo de las Telecomunicaciones. Incluye etiquetado completo de áreas temáticas, entradas de abreviaturas detalladas que incluyen enlaces de referencia cruzada a formularios completos, cobertura completa en inglés británico y americano de variantes léxicas y ortográficas presentadas en un diseño y tipografía claros.

Download or read book Sports Management as an Emerging Economic Activity written by Marta Peris-Ortiz and published by Springer. This book was released on 2017-10-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.

Download or read book Entrepreneurship Innovation and Economic Crisis written by Klaus Rüdiger and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at entrepreneurship and innovation as ways out of the economic crisis in Europe and other regions, and examines the main theoretical issues and practices related to this analysis. The volume addresses such questions as: From an institutional perspective, how do economic crisis conditions affect different types of entrepreneurs and entrepreneurship? Is it useful for public policymakers and entrepreneurs to understand the basic characteristics of entrepreneurial activity, relations between the institutional environment and entrepreneurship and among entrepreneurship, innovation and social change? Featuring case studies from several industries and countries, and a variety of methodological, theoretical, and empirical approaches, the authors build a compelling narrative on the dynamics of entrepreneurship and innovation as drivers of economic growth and organizational renewal. They demonstrate that the strategic and operational relationships that entrepreneurship creates within and outside the enterprise are a fundamental route for leading and mobilizing economic and social resources that permit innovation at the organizational level and in relationships with suppliers, customers, and other stakeholders - in turn, enabling technological innovation, creating new revenue streams through new productive activities and new demand, and ultimately facilitating emergence from economic crisis. The authors consider social, gender, and generational aspects of entrepreneurship, as well as the institutional conditions necessary to promote entrepreneurial activity.

Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Download or read book Diccionario de t rminos de marketing publicidad y medios de comunicaci n written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).

Download or read book Social and Psychological Determinants of Value Co creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dictionary of Museology written by François Mairesse and published by Taylor & Francis. This book was released on 2023-04-05 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internationally focused Dictionary of Museology reflects the diversity of cultural and disciplinary approaches to theory and practice in the museum field today. The museum world is changing rapidly, and the characteristics and social roles of the world’s approximately 100,000 existing museums are constantly evolving. In addition to their traditional functions of preservation, research and communication, museums are increasingly addressing issues related to social inclusion, human rights, sustainable development and finances, all of which are explored in this dictionary. Drawing on the support of an international editorial committee, including influential figures from the US, Canada, Brazil, Japan, Spain, Germany, France and the UK, this collaborative work produced by over 100 researchers from around the world provides an overview of this unique field by defining over 1,000 terms relating to museology. The Dictionary of Museology is intended for a broad spectrum of museum professionals, academics, researchers and students. The book will be especially useful to those working with international partners, since a common lexicon that conveys the complex reality of current social and cultural values is particularly vital for those working across borders.

Download or read book El marketing de los partidos pol ticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Incidencia de la Cultura sobre el Marketing Relacional practicado entre consumidores y tenderos en la tienda tradicional written by Dagoberto Páramo Morales and published by Lulu.com. This book was released on 2013-08-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es fruto de un trabajo de investigación sobre la contribución que han desarrollado las tiendas de barrio a la economía nacional colombiana.

Download or read book Advances in Tourism Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2009-09-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Download or read book Digital Public Administration and E Government in Developing Nations Policy and Practice written by Halpin, Edward Francis and published by IGI Global. This book was released on 2013-03-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, it has become apparent that there are very distinct gaps between developed and developing regions in the world, especially in regards to e-government systems, infrastructures, and processes. Digital Public Administration and E-Government in Developing Nations: Policy and Practice examines e-government from the perspective of developing nations and addresses issues and concerns of developing systems and processes. This publication is a valuable and insightful tool for researchers, practitioners, policymakers, and students in different fields who are interested in information systems, public policies, politics, and media and communication studies.