Download or read book Calidad en sitios web written by Pedraza-Jiménez, Rafael and published by Editorial UOC. This book was released on 2016-10-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

Download or read book Spanish Tourism Geographies written by Asunción Blanco-Romero and published by Springer Nature. This book was released on 2023-09-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.

Download or read book Improving Sustainable Tourism in XXIst Century written by Amaia Makua and published by Universidad de Deusto. This book was released on 2016-07-29 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has experienced constant growth worldwide over the last decades. Studies carried out point out an average annual growth rate in the number of international arrivals and the estimation is that it will continue to rise. The impact of tourism reinforces the idea of developing tourism under sustainable principles and constitutes multiple environmental challenges to be faced by managers, regulators and academics because, if appropriately managed, tourism can be a great economic revitalizer. This book illustrates different models and experiences with a common final perspective: to generate knowledge on how to make effective and applicable the broad concept of sustainable tourism. Readers will have the opportunity to learn from these contributions and to apply that understanding to their day-to-day work in the tourism industry.

Download or read book Gesti n de Destinos tur sticos written by Elena de los Reyes Cruz Ruiz and published by Editorial Elearning, S.L.. This book was released on 2019-10-24 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entender el concepto de destino turístico, qué tipos existen y como se analizan. Desarrollar eficazmente los recursos turísticos. Analizar las opciones de crecimiento de un destino turístico. Realizar inversiones en el sector turístico Planificar los destinos turísticos y analizar el ciclo de la vida de los destinos Saber que es el turismo sostenible y comprender la importancia en la gestión de los destinos. Analizar las acciones competentes de los órganos de gestión de un destino Conocer los sistemas de gestión de calidad turística. Estudiar los ejes prioritarios en el desarrollo de destinos turísticos competitivos. Saber cómo se organizan los sistemas de información en destino y las tendencias del sector relativas a la información que se proporciona al turista. Analizar la importancia de la capacidad de acogida del turista y las sinergias que se manifiestan en su mayor satisfacción y recomendación del destino. Analizar la transformación de los destinos turísticos en los últimos años gracias al desarrollo de las TICs. Desarrollar múltiples estrategias de posicionamiento de los destinos turísticos e identificar las fases para desarrollar una sólida estrategia de marca de destino. Comprender las principales herramientas de comunicación del sector turístico y las claves para acceder al turista actual. Analizar la importancia de las Redes Sociales en la gestión turística. UD1. Introducción a los destinos turísticos 1. Concepto, naturaleza y tipología de destino turístico 2. Estudio de los destinos turísticos 2.1. Análisis externo 2.2. Análisis interno 2.3. Interacción de los recursos en el destino 3. Proceso de desarrollo de los recursos turísticos 4. Análisis DAFO 5. La matriz de crecimiento y participación del Boston Consulting Group UD2. Planificación de destinos turísticos 1. Inversiones en turismo 2. Planificación de acontecimientos turísticos 3. Mercados turísticos 3.1. Identificación de mercados 3.2. Control y seguimiento del mercado 4. Ciclo de vida de los destinos turísticos 5. Relación entre medios de comunicación y creación de imagen del destino turístico 6. Gestión sostenible de los destinos turísticos 6.1. Desarrollo de la sostenibilidad 6.2. Importancia del turismo sostenible como factor en el desarrollo de un destino UD3. Gestión de destinos turísticos 1. Plan de gestión de un destino: Modelo VICE 2. Gestión de la calidad integral 2.1. El sistema Europeo de Gestión de Calidad en Destinos Turísticos 2.2. El plan de calidad de un destino turístico 2.3. El modelo de gestión integral de la calidad de un destino 3. Gestión de destinos turísticos competitivos. 4. Gestión de los servicios de información 4.1. Las oficinas de información turística 4.2. La calidad de los puntos de información 5. Acogida del turista UD4. El Marketing del destino 1. La transformación de los destinos 1.1. Destinos inteligentes: importancia de las Smart Cities 1.2. Destinos colaborativos (P2P). 2. EL marketing estratégico del destino 2.1. El posicionamiento del destino turístico 2.2. Estrategias de creación de imagen del destino 3. La comunicación turística 2.0. 3.1. Claves para llegar al turista actual 3.2. El plan de comunicación 2.0 del destino: El Storytelling 4. La estrategia del Inbound Marketing 4.1. El marketing de contenidos 5. La estrategia de Redes Sociales del destino

Download or read book Beyond the Low Cost Business written by Josep Francesc Valls Giménez and published by Springer. This book was released on 2013-01-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Download or read book Routledge Handbook of Tourism Cities written by Alastair M. Morrison and published by Routledge. This book was released on 2020-08-27 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Download or read book Innovation and Entrepreneurial Opportunities in Community Tourism written by Soares, Jakson Renner Rodrigues and published by IGI Global. This book was released on 2020-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.

Download or read book The Tourism Area Life Cycle written by Richard Butler and published by Channel View Publications. This book was released on 2024-08-13 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tourism Area Life Cycle (TALC) model is one of the most cited articles in the tourism literature, and since its publication has continued to be frequently quoted and utilised by academics and those in the tourism industry. Over the past 40 years it has been subject to widespread application and discussion, as well as elaboration, modification and criticism. This book provides a final overview of the use and contribution of the model, its strengths and weaknesses, and particularly its relevance in the 21st century in the context of problems such as overtourism and disasters, including the Covid-19 pandemic. The authors represent a mixture of senior academics, all of whom have used the TALC in their research, and younger scholars who have also used and modified the model. The final section considers revisions and concludes with a new version of the model.

Download or read book Destination Competitiveness the Environment and Sustainability written by Andres Artal-Tur and published by CABI. This book was released on 2015-12-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.

Download or read book Geographies of Tourism written by Julie Wilson and published by Emerald Group Publishing. This book was released on 2013-11-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions, and learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.

Download or read book Smart Tourism as a Driver for Culture and Sustainability written by Vicky Katsoni and published by Springer. This book was released on 2019-01-31 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

Download or read book Tourism Transformations in Protected Area Gateway Communities written by Susan L. Slocum and published by CABI. This book was released on 2022-03-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism management using local experiences from gateway communities and protected areas management emerging from a decade of guidelines, rulemaking, and exclusive decision-making.

Download or read book Tourism as an Instrument for Development written by Eduardo Fayos-Sola and published by Emerald Group Publishing. This book was released on 2014-07-11 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articulates and debates the concept and methodology of tourism-assisted development. This book examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments.

Download or read book International Residential Mobilities written by Josefina Dominguez-Mujica and published by Springer Nature. This book was released on 2021-10-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the drivers and impacts of new international residential mobilities by considering a range of mobilities in different countries across the globe from investment, amenity and retirement mobilities to those of the new global middle class and the transnational elites. It examines the intersection of these mobilities with the increase in the volume of global tourism, the advent of the sharing economy and peer-to-peer platforms, and the effects of transnational property investment. The consequent transformations are considered in urban environments where tourism pressure coexists with gentrification, increasing house prices and processes of social and ethnic segregation. By offering a broad perspective based on different case studies, the book portrays the contradictory consequences of international residential mobilities both favouring local opportunities for development and disrupting housing markets through the disassociation from local demand. As a result this book is a great resource for academics and students in tourism, urban and migration studies as well as policy-makers and practitioners involved in urban planning, social affairs and tourism management.

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Download or read book Applied Sciences to the Study of Technical Historical Heritage and or Industrial Heritage written by José Ignacio Rojas Sola and published by MDPI. This book was released on 2020-11-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a sample of theoretical and practical advances in applied sciences in the study of technical historical and/or industrial heritage. It covers several applications, such as geometric modelling and virtual reconstruction, computer-aided design and kinematic simulation, history of manufacturing, digital techniques in industrial heritage areas, building efficient management models, proposal for heritage intervention in a BIM environment, three-dimensional modelling using unmanned aerial vehicle imagery, computer-aided design, computer-aided engineering, and multi-criteria cataloging of the immovable items of industrial heritage. The contributions included in this book describe the state-of-the-art advances in this field and indicate the potential of studies of technical historical or industrial heritage in multidisciplinary applications in the fields of engineering and architecture.

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.