Download or read book Improve Your Copywriting Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Download or read book Understanding the Copywriter written by Donald Stuart Kreger and published by . This book was released on 1972 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Self Help Guide for Copywriters written by Dan B Nelken and published by . This book was released on 2022-01-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.

Download or read book Advertising Copywriting written by Philip Ward Burton and published by John Wiley & Sons. This book was released on 1983 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter

Download or read book You Play the Girl written by Carina Chocano and published by Houghton Mifflin Harcourt. This book was released on 2017-08-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Critics Circle Award Winner. “With dazzling clarity, [Chocano’s] commentary exposes the subliminal sexism on our pages and screens.”—O, The Oprah Magazine As a kid in the 1970s and 80s, Carina Chocano was confused by the mixed messages all around her that told her who she could be—and who she couldn’t. She grappled with sexed up sidekicks, princesses waiting to be saved, and morally infallible angels who seemed to have no opinions of their own. It wasn’t until she spent five years as a movie critic, and was laid off just after her daughter was born, however, that she really came to understand how the stories the culture tells us about what it means to be a girl limit our lives and shape our destinies. In You Play the Girl, Chocano blends formative personal stories with insightful and emotionally powerful analysis. Moving from Bugs Bunny to Playboy Bunnies, from Flashdance to Frozen, from the progressive ’70s through the backlash ’80s, the glib ’90s, and the pornified aughts—and at stops in between—she explains how growing up in the shadow of “the girl” taught her to think about herself and the world and what it means to raise a daughter in the face of these contorted reflections. In the tradition of Roxane Gay, Rebecca Solnit, and Susan Sontag, Chocano brilliantly shows that our identities are more fluid than we think, and certainly more complex than anything we see on any kind of screen. “If Hollywood’s treatment of women leaves you wanting, you’ll find good, heady company in You Play the Girl.”—Elle

Download or read book Teach Yourself Copywriting written by J. Jonathan Gabay and published by Teach Yourself. This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1909 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing written by and published by . This book was released on 1961 with total page 1508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book No Time Like the Future written by Michael J. Fox and published by Flatiron Books. This book was released on 2020-11-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A moving account of resilience, hope, fear and mortality, and how these things resonate in our lives, by actor and advocate Michael J. Fox. The entire world knows Michael J. Fox as Marty McFly, the teenage sidekick of Doc Brown in Back to the Future; as Alex P. Keaton in Family Ties; as Mike Flaherty in Spin City; and through numerous other movie roles and guest appearances on shows such as The Good Wife and Curb Your Enthusiasm. Diagnosed at age 29, Michael is equally engaged in Parkinson’s advocacy work, raising global awareness of the disease and helping find a cure through The Michael J. Fox Foundation for Parkinson’s Research, the world’s leading non-profit funder of PD science. His two previous bestselling memoirs, Lucky Man and Always Looking Up, dealt with how he came to terms with the illness, all the while exhibiting his iconic optimism. His new memoir reassesses this outlook, as events in the past decade presented additional challenges. In No Time Like the Future: An Optimist Considers Mortality, Michael shares personal stories and observations about illness and health, aging, the strength of family and friends, and how our perceptions about time affect the way we approach mortality. Thoughtful and moving, but with Fox’s trademark sense of humor, his book provides a vehicle for reflection about our lives, our loves, and our losses. Running through the narrative is the drama of the medical madness Fox recently experienced, that included his daily negotiations with the Parkinson’s disease he’s had since 1991, and a spinal cord issue that necessitated immediate surgery. His challenge to learn how to walk again, only to suffer a devastating fall, nearly caused him to ditch his trademark optimism and “get out of the lemonade business altogether.” Does he make it all of the way back? Read the book.

Download or read book Editor Publisher written by and published by . This book was released on 1944 with total page 1636 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Download or read book Leveling Up written by Eric Siu and published by Page Two. This book was released on 2021-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you approach the real world like a video game? You start winning--at life. In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life. You'll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster--by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn't stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he's passing the torch to you. In Leveling Up, Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you'll even unlock a special bonus to help you build the life of your dreams. Are you ready to test your might?

Download or read book 1 000 Graphic Elements written by Wilson Harvey and published by Rockport Publishers. This book was released on 2004-09-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports. Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if youÆre in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas. Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.

Download or read book Face Values written by Vernon Coleman and published by . This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Profitable Advertising written by and published by . This book was released on 1945 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Epica Book 28 Creative Communications written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2015-09-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.

Download or read book Press Radio Television Periodicals Public Relations and Advertising as Seen Through Institutes and Special Occasions of the Henry W Grady School of Journalism written by Henry W. Grady School of Journalism and published by . This book was released on 1963 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: