Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book FUNSAR Spanish Fundamentos de B squeda y Rescate Segunda Edici n written by National Association for Search and Rescue (NASAR) and published by Jones & Bartlett Learning. This book was released on 2019-06-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.
Download or read book FUNSAR Spanish Fundamentos de B squeda y Rescate Segunda Edici n written by and published by Jones & Bartlett Learning. This book was released on 2019-06-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.
Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Download or read book Electronic Commerce written by and published by . This book was released on 2008 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles a critical mass of top research--nearly 300 chapters from upwards of 400 of the world's leading experts--to provide libraries with a landmark, four-volume reference to meet research needs in the many disciplines impacted by these far-reaching topics. This collection covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies"--Provided by publisher.
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Electronic Business in Developing Countries written by Sherif Kamel and published by IGI Global. This book was released on 2006-01-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.
Download or read book Impacts of Technology on Operations Management Adoption Adaptation and Optimization written by Ullah, Asad and published by IGI Global. This book was released on 2024-10-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of technology on operations management reshapes how organizations approach adoption, adaptation, and optimization of their processes. As businesses integrate advanced technologies such as automation, data analytics, and artificial intelligence, they are revolutionizing operational efficiency. The adoption of these technologies helps streamline workflows while enhancing decision-making capabilities. Adaptation strategically implements these innovations to align with organizational needs, while optimization drives continuous improvement by enabling precise performance tracking and predictive analytics. More exploration into these technological advancements may assist businesses in refining their operations, reducing costs, and achieving greater competitive advantage in todays market. Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization examines the impact of technology on operations management within organizations. It explores solutions for business optimization, quality management, and product development using technology like AI, IoT, smart and digital technology, and data algorithms. This book covers topics such as circular economy, digital technology, and supply chains, and is a useful resource for computer engineers, managers, business owners, economists, scientists, academicians, and researchers.
Download or read book Global E Commerce Strategies for Small Businesses written by Eduardo Da Costa and published by MIT Press. This book was released on 2003-02-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
Download or read book Advanced Concepts Methods and Applications in Semantic Computing written by Daramola, Olawande and published by IGI Global. This book was released on 2020-12-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic computing is critical for the development of semantic systems and applications that must utilize semantic analysis, semantic description, semantic interfaces, and semantic integration of data and services to deliver their objectives. Semantic computing has enormous capabilities to enhance the efficiency and throughput of systems that are based on key emerging concepts and technologies such as semantic web, internet of things, blockchain technology, and knowledge graphs. Thus, research that expounds advanced concepts, methods, technologies, and applications of semantic computing for solving challenges in real-world domains is vital. Advanced Concepts, Methods, and Applications in Semantic Computing is a scholarly reference book that provides a sound theoretical foundation for the application of semantic methods, concepts, and technologies for practical problem solving. It is designed as a comprehensive and reliable resource on how semantic-oriented approaches can be used to aid new emergent technologies and tackle real-world problems. Covering topics that include deep learning, machine learning, blockchain technology, and semantic web services, this book is ideal for professionals, academicians, researchers, and students working in the field of semantic computing in various disciplines, including but not limited to software engineering, systems engineering, knowledge engineering, electronic commerce, computer science, and information technology.
Download or read book Automated Organizations written by Nelio Oliveira and published by Springer Science & Business Media. This book was released on 2011-08-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to characterize a new organizational form that is now visible in many companies as a substitute of previous forms related to mechanized or mechanistic standards. The book is based on the approach of organizational structure and on Henry Mintzberg’s work on organizational configurations. As a matter of fact, it attempts to supplement and update Mintzberg's organizational taxonomy, taking into account changes in the structure and work organization of business firms. The book is written for all people whose work is related to organizations and who are interested in the subjects it deals with.
Download or read book Learning Technology for Education Challenges written by Lorna Uden and published by Springer Nature. This book was released on 2021-07-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th International Workshop on Learning Technology for Education Challenges, LTEC 2021, held in Kaohsiung, Taiwan, in July 2021. The 11 revised full papers and 6 short papers presented were carefully reviewed and selected from 83 submissions. The papers are organized in the following topical sections: learning tools and environment; e-learning and transferability strategies; serious games technologies; learning practices and knowledge transfer.
Download or read book The language of international communication written by and published by Edicions Universitat Barcelona. This book was released on 2002 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Educational Strategies for the Next Generation Leaders in Hotel Management written by Feng, Jiuguang and published by IGI Global. This book was released on 2015-04-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Download or read book Neutrosophic Sets and Systems Vol 26 2019 Special Issue Social Neutrosophy in Latin America written by Florentin Smarandache and published by Infinite Study. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latin American Neutrosophic Science Association was created in 2018 as a result of the initiative of a group of university professors from Mexico and Ecuador. The Association has developed an intense work in the investigative context, expression of the capacity that neutrosophy has as a tool for understanding and transformation of reality in social benefit. Neutrosophic sets as a generalization fuzzy set (especially intuitionistic fuzzy sets), allows handling a greater number of situations that occur in reality and becomes a facilitator of the approach to the studied object without undermining its complex and multivariate essence. In this special edition, researchers from six Ecuadorian universities show the results of research projects addressing a wide range of topics related to the social environment of these Higher Education Institutions. The contents include law, criminology, public and administrative management, evaluation of pedagogical scenarios, prospective analysis, artificial intelligence, among other topics. They are many different texts with a common denominator, the social sciences, and their relationship with neutrosophy. The progress of these investigations originates a significant change in the ways of validating and reasoning the proposals, the appreciation of neutrality increases the interpretability and the inferential efficacy from the analysis of the results, which enunciates a methodological, perceptive and objective enrichment in the humanistic sciences in Latin American geographical region.
Download or read book Advances in Design for Inclusion written by Giuseppe Di Bucchianico and published by Springer. This book was released on 2019-06-06 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses a range of topics in design, such as universal design; design for all; digital inclusion; universal usability; and accessibility of technologies regardless of users’ age, financial situation, education, geographic location, culture and language. It especially focuses on accessibility for people with auditory, cognitive, neurological, and visual impairments, ageing populations, and mobility for those with special physical needs. The book explores some of the overlaps between inclusive design and web accessibility to help managers, designers, developers, policy makers, and researchers optimize their efforts in these areas. Based on the AHFE 2019 International Conference on Design for Inclusion, held on July 24-28, held in Washington D.C., USA, it discusses new design technologies and highlights the disparate needs of the individuals within a community. Thanks to its multidisciplinary approach, it provides readers with various backgrounds with a timely, practice-oriented guide to design for inclusion.
