Download or read book Fundamentals of Marketing A TEXT BOOK FOR MBA BBA and MCOM BCOM written by Dr Debadutta Das and published by Archers & Elevators Publishing House. This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is my proud privilege to present the first edition of Fundamental of Marketing Book for the students pursuing MBA, BBA, BCOM and MCOM Degrees. This book is a humble attempt to explain the scope, importance and nature of marketing environment. This book is definitely contributed towards creating clear fundamental knowledge in marketing. Unless the fundamental becomes strong all other knowledge what one acquire with passage of time may not be so effective. Keeping that in view, I have decided to come out with this book for the beginners of marketing discipline. This book is different from all other books. I have treated each topic in a simple and clear fashion. I have taken a great care to illustrate each point with suitable examples. The main objective of this book is to create an interest in marketing in the mind of the students.. It also introduces students to the principles of marketing focusing product, price, place and promotion unlike some marketing texts that treat digital marketing as an add-on, these book incorporate the use of data, digital communications and digital marketing strategies in this book, reflecting modern marketing in practice.
Download or read book Elements of Marketing Management written by Dr Mariam Noronha and published by . This book was released on 2020-11-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Download or read book Principles of Marketing written by Paul Wesley Ivey and published by . This book was released on 1921 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Marketing written by and published by . This book was released on 2014 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PRINCIPLES OF MARKETING SECOND EDITION written by KAPOOR, NEERU and published by PHI Learning Pvt. Ltd.. This book was released on 2021-10-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are: • Includes learning outcomes to make the students aware of what they will take away after reading the chapter. • Use of illustrations and diagrams for better understanding and grasping of the concepts. • Incorporates latest developments in the field of marketing from the corporate world to relate theory to practical knowledge. • Provides, 'Things to Remember' at the end of each chapter for a quick review of important topics. • Gives chapter-end short- and long-answer questions to give students an opportunity to test their understanding of the subject and application in the real world. TARGET AUDIENCE • BBA/BCom/BA • MCom • MBA
Download or read book Textbook of Essentials of Marketing written by Na Vikraman and published by . This book was released on 2020-07-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for the MBA/BBA/ME/M.TECH/BE/B.Tech/B.Com/LLB students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students. The basic aim of this book is to provide a basic knowledge in Essentials of Marketing.Essentials of Marketing students of degree, diploma & AMIE courses and a useful reference for these preparing for competitive examinations. All the concepts are explained in a simple, clear and complete manner to achieve progressive learning.This book is divided into five chapters. Each chapter is well supported with the necessary illustration practical examples.
Download or read book FUNDAMENTALS OF MARKETING I written by Dr. Kshitija Gandhi and published by Thakur Publication Private Limited. This book was released on 2024-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Download or read book Fundamentals of Marketing written by Marilyn A Stone and published by Routledge. This book was released on 2007-01-24 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Download or read book Marketing written by S. Mahalingam Maha Lingam and published by Createspace Independent Pub. This book was released on 2014-01-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: USEFUL FOR B.COM, B.B.A, M.COM, M.B.A STUDENTS IN ALL INDIAN UNIVERSITIES
Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Business to Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-06 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Download or read book Fundamentals of Marketing written by William J. Stanton and published by . This book was released on 1981 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Marketing written by William J. Stanton and published by . This book was released on 1985 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Marketing written by Geraldine McKay and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.
Download or read book Marketing Principles and Techniques written by D. Thakur N. Singh and published by Deep and Deep Publications. This book was released on 2003-01-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A useful guidebook for marketing managers/executives and students providing information on important principles and techniques of modern marketing such as Marketing Definitions, Marketing Management Process, Consumer Behavirour, Marketing Strategy, etc. Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, *, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management [PDM], selling, pricing, etc. The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking a greater proportionate share of marketing time and effort. In great measure than ever before technical competence in marketing will be needed, together with a positive attitude of mind and determination. This book now in second revised edition is aimed at describing the different facets of marketing principles and techniques and the managerial aspects of the marketing philosophy in an analytical and comprehensive fashion. This book is a basic text for all students of management and commerce and a ready reference guide for all marketing executives and would be managers. A useful guidebook for marketing managers/executives and students providing information on important principles and techniques of modern marketing such as Marketing Definitions, Marketing Management Process, Consumer Behavirour, Marketing Strategy, etc. Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, *, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management [PDM], selling, pricing, etc. The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking a greater proportionate share of marketing time and effort. In great measure than ever before technical competence in marketing will be needed, together with a positive attitude of mind and determination. This book now in second revised edition is aimed at describing the different facets of marketing principles and techniques and the managerial aspects of the marketing philosophy in an analytical and comprehensive fashion. This book is a basic text for all students of management and commerce and a ready reference guide for all marketing executives and would be managers.
Download or read book Marketing Fundamentals Student Edition written by McGraw Hill and published by . This book was released on 2023-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
