Download or read book Fundamentals of Buying Behaviour SBPD Publications written by Dr. Ashish Kumar, and published by SBPD Publications. This book was released on 2021-10-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

Download or read book Consumer Behaviour SBPD Publications written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2021-11-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.

Download or read book Consumer Behaviour written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2016-12-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.

Download or read book Marketing Management SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Download or read book Fundamentals of Entrepreneurship SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-10-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

Download or read book Marketing Management by Dr F C Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Download or read book Essentials of E commerce SBPD Publications written by Dr. Sandeep Srivastava and published by SBPD Publications. This book was released on 2021-12-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Internet & E-commerce, 2. Operations of E-commerce, 3. Applications in B2C, 4. Applications in B2B, 5. E-governance : Concept & Evaluation, 6. E-commerce Business Models.

Download or read book NEP Fundamentals of Marketing B Com IVth Sem written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-10-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)

Download or read book Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

Download or read book Consumer Behavior written by Terrell G. Williams and published by West Group. This book was released on 1981-01-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NEP Fundamentals of Entrepreneurship B Com IV Sem written by Dr. J. K. Sharma and published by SBPD Publications. This book was released on 2023-11-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Entrepreneurship : Meaning, Characteristics, Need, Function and Theories of Entrepreneurship, 2. Entrepreneur : Meaning, Concept and Forms, 3. Entrepreneurship and Environment, 4. Entrepreneur Development Programmes (EDP), 5. Women Entrepreneurship, 6. Promotion of a Venture, 7. Concept of a Project (With Project Identification, Project Formulation and Project Feasibility) 8. Project Apprisal and Product Selection, 9. Sources of Raising Funds, 10. Small Business, 11. Legal Requirement for Establishing a New Unit, 12. Entrepreneurial Consultancy : Process and Methods

Download or read book Fundamentals of Entrepreneurship by Sanjay Gupta eBook written by Sanjay Gupta and published by SBPD Publications. This book was released on 2020-12-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

Download or read book Consumer Behavior written by Joe Kent Kerby and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Matin A. Khan and published by . This book was released on 2001 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by John C. Mowen and published by . This book was released on 2000 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1995-01-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales Management SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.