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Book Fundamentals of Analytics Engineering

Download or read book Fundamentals of Analytics Engineering written by Dumky De Wilde and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a holistic understanding of the analytics engineering lifecycle by integrating principles from both data analysis and engineering Key Features Discover how analytics engineering aligns with your organization's data strategy Access insights shared by a team of seven industry experts Tackle common analytics engineering problems faced by modern businesses Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights. You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.What you will learn Design and implement data pipelines from ingestion to serving data Explore best practices for data modeling and schema design Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing Understand the principles of data governance and collaborative coding Comprehend data quality management in analytics engineering Gain practical skills in using analytics engineering tools to conquer real-world data challenges Who this book is for This book is for data engineers and data analysts considering pivoting their careers into analytics engineering. Analytics engineers who want to upskill and search for gaps in their knowledge will also find this book helpful, as will other data professionals who want to understand the value of analytics engineering in their organization's journey toward data maturity. To get the most out of this book, you should have a basic understanding of data analysis and engineering concepts such as data cleaning, visualization, ETL and data warehousing.

Book Fundamentals of Data Engineering

Download or read book Fundamentals of Data Engineering written by Joe Reis and published by "O'Reilly Media, Inc.". This book was released on 2022-06-22 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to stitch together a variety of cloud technologies to serve the needs of downstream data consumers. You'll understand how to apply the concepts of data generation, ingestion, orchestration, transformation, storage, and governance that are critical in any data environment regardless of the underlying technology. This book will help you: Get a concise overview of the entire data engineering landscape Assess data engineering problems using an end-to-end framework of best practices Cut through marketing hype when choosing data technologies, architecture, and processes Use the data engineering lifecycle to design and build a robust architecture Incorporate data governance and security across the data engineering lifecycle

Book Data Pipelines Pocket Reference

Download or read book Data Pipelines Pocket Reference written by James Densmore and published by O'Reilly Media. This book was released on 2021-02-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data pipelines are the foundation for success in data analytics. Moving data from numerous diverse sources and transforming it to provide context is the difference between having data and actually gaining value from it. This pocket reference defines data pipelines and explains how they work in today's modern data stack. You'll learn common considerations and key decision points when implementing pipelines, such as batch versus streaming data ingestion and build versus buy. This book addresses the most common decisions made by data professionals and discusses foundational concepts that apply to open source frameworks, commercial products, and homegrown solutions. You'll learn: What a data pipeline is and how it works How data is moved and processed on modern data infrastructure, including cloud platforms Common tools and products used by data engineers to build pipelines How pipelines support analytics and reporting needs Considerations for pipeline maintenance, testing, and alerting

Book Fundamentals of Machine Learning for Predictive Data Analytics  second edition

Download or read book Fundamentals of Machine Learning for Predictive Data Analytics second edition written by John D. Kelleher and published by MIT Press. This book was released on 2020-10-20 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.

Book Fundamentals of Data Analytics

Download or read book Fundamentals of Data Analytics written by Rudolf Mathar and published by Springer Nature. This book was released on 2020-09-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the basic methodologies for successful data analytics. Matrix optimization and approximation are explained in detail and extensively applied to dimensionality reduction by principal component analysis and multidimensional scaling. Diffusion maps and spectral clustering are derived as powerful tools. The methodological overlap between data science and machine learning is emphasized by demonstrating how data science is used for classification as well as supervised and unsupervised learning.

Book Fundamentals of Data Engineering

Download or read book Fundamentals of Data Engineering written by Joseph Reis and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Analytics Engineering with SQL and Dbt

Download or read book Analytics Engineering with SQL and Dbt written by Rui Pedro Machado and published by "O'Reilly Media, Inc.". This book was released on 2023-12-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use of dynamic SQL. Authors Rui Machado from Monstarlab and Hélder Russa from Jumia show you how to quickly deliver new data products by focusing more on value delivery and less on architectural and engineering aspects. If you know your business well and have the technical skills to model raw data into clean, well-defined datasets, you'll learn how to design and deliver data models without any technical influence. With this book, you'll learn: What dbt is and how a dbt project is structured How dbt fits into the data engineering and analytics worlds How to collaborate on building data models The main tools and architectures for building useful, functional data models How to fit dbt into data warehousing and laking architecture How to build tests for data transformations

Book Data Engineering with Google Cloud Platform

Download or read book Data Engineering with Google Cloud Platform written by Adi Wijaya and published by Packt Publishing Ltd. This book was released on 2022-03-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and deploy your own data pipelines on GCP, make key architectural decisions, and gain the confidence to boost your career as a data engineer Key Features Understand data engineering concepts, the role of a data engineer, and the benefits of using GCP for building your solution Learn how to use the various GCP products to ingest, consume, and transform data and orchestrate pipelines Discover tips to prepare for and pass the Professional Data Engineer exam Book DescriptionWith this book, you'll understand how the highly scalable Google Cloud Platform (GCP) enables data engineers to create end-to-end data pipelines right from storing and processing data and workflow orchestration to presenting data through visualization dashboards. Starting with a quick overview of the fundamental concepts of data engineering, you'll learn the various responsibilities of a data engineer and how GCP plays a vital role in fulfilling those responsibilities. As you progress through the chapters, you'll be able to leverage GCP products to build a sample data warehouse using Cloud Storage and BigQuery and a data lake using Dataproc. The book gradually takes you through operations such as data ingestion, data cleansing, transformation, and integrating data with other sources. You'll learn how to design IAM for data governance, deploy ML pipelines with the Vertex AI, leverage pre-built GCP models as a service, and visualize data with Google Data Studio to build compelling reports. Finally, you'll find tips on how to boost your career as a data engineer, take the Professional Data Engineer certification exam, and get ready to become an expert in data engineering with GCP. By the end of this data engineering book, you'll have developed the skills to perform core data engineering tasks and build efficient ETL data pipelines with GCP.What you will learn Load data into BigQuery and materialize its output for downstream consumption Build data pipeline orchestration using Cloud Composer Develop Airflow jobs to orchestrate and automate a data warehouse Build a Hadoop data lake, create ephemeral clusters, and run jobs on the Dataproc cluster Leverage Pub/Sub for messaging and ingestion for event-driven systems Use Dataflow to perform ETL on streaming data Unlock the power of your data with Data Studio Calculate the GCP cost estimation for your end-to-end data solutions Who this book is for This book is for data engineers, data analysts, and anyone looking to design and manage data processing pipelines using GCP. You'll find this book useful if you are preparing to take Google's Professional Data Engineer exam. Beginner-level understanding of data science, the Python programming language, and Linux commands is necessary. A basic understanding of data processing and cloud computing, in general, will help you make the most out of this book.

Book Data Analysis for Scientists and Engineers

Download or read book Data Analysis for Scientists and Engineers written by Edward L. Robinson and published by Princeton University Press. This book was released on 2016-10-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analysis for Scientists and Engineers is a modern, graduate-level text on data analysis techniques for physical science and engineering students as well as working scientists and engineers. Edward Robinson emphasizes the principles behind various techniques so that practitioners can adapt them to their own problems, or develop new techniques when necessary. Robinson divides the book into three sections. The first section covers basic concepts in probability and includes a chapter on Monte Carlo methods with an extended discussion of Markov chain Monte Carlo sampling. The second section introduces statistics and then develops tools for fitting models to data, comparing and contrasting techniques from both frequentist and Bayesian perspectives. The final section is devoted to methods for analyzing sequences of data, such as correlation functions, periodograms, and image reconstruction. While it goes beyond elementary statistics, the text is self-contained and accessible to readers from a wide variety of backgrounds. Specialized mathematical topics are included in an appendix. Based on a graduate course on data analysis that the author has taught for many years, and couched in the looser, workaday language of scientists and engineers who wrestle directly with data, this book is ideal for courses on data analysis and a valuable resource for students, instructors, and practitioners in the physical sciences and engineering. In-depth discussion of data analysis for scientists and engineers Coverage of both frequentist and Bayesian approaches to data analysis Extensive look at analysis techniques for time-series data and images Detailed exploration of linear and nonlinear modeling of data Emphasis on error analysis Instructor's manual (available only to professors)

Book Data Analytics for Engineering and Construction Project Risk Management

Download or read book Data Analytics for Engineering and Construction Project Risk Management written by Ivan Damnjanovic and published by Springer. This book was released on 2019-05-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a step-by-step guidance on how to implement analytical methods in project risk management. The text focuses on engineering design and construction projects and as such is suitable for graduate students in engineering, construction, or project management, as well as practitioners aiming to develop, improve, and/or simplify corporate project management processes. The book places emphasis on building data-driven models for additive-incremental risks, where data can be collected on project sites, assembled from queries of corporate databases, and/or generated using procedures for eliciting experts’ judgments. While the presented models are mathematically inspired, they are nothing beyond what an engineering graduate is expected to know: some algebra, a little calculus, a little statistics, and, especially, undergraduate-level understanding of the probability theory. The book is organized in three parts and fourteen chapters. In Part I the authors provide the general introduction to risk and uncertainty analysis applied to engineering construction projects. The basic formulations and the methods for risk assessment used during project planning phase are discussed in Part II, while in Part III the authors present the methods for monitoring and (re)assessment of risks during project execution.

Book Fundamentals of Data Engineering

Download or read book Fundamentals of Data Engineering written by Joe Reis and published by "O'Reilly Media, Inc.". This book was released on 2022-06-22 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to stitch together a variety of cloud technologies to serve the needs of downstream data consumers. You'll understand how to apply the concepts of data generation, ingestion, orchestration, transformation, storage, and governance that are critical in any data environment regardless of the underlying technology. This book will help you: Get a concise overview of the entire data engineering landscape Assess data engineering problems using an end-to-end framework of best practices Cut through marketing hype when choosing data technologies, architecture, and processes Use the data engineering lifecycle to design and build a robust architecture Incorporate data governance and security across the data engineering lifecycle

Book 97 Things Every Data Engineer Should Know

Download or read book 97 Things Every Data Engineer Should Know written by Tobias Macey and published by "O'Reilly Media, Inc.". This book was released on 2021-06-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, host of the popular Data Engineering Podcast, this book presents 97 concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data. Data engineers, data architects, data team managers, data scientists, machine learning engineers, and software engineers will greatly benefit from the wisdom and experience of their peers. Topics include: The Importance of Data Lineage - Julien Le Dem Data Security for Data Engineers - Katharine Jarmul The Two Types of Data Engineering and Data Engineers - Jesse Anderson Six Dimensions for Picking an Analytical Data Warehouse - Gleb Mezhanskiy The End of ETL as We Know It - Paul Singman Building a Career as a Data Engineer - Vijay Kiran Modern Metadata for the Modern Data Stack - Prukalpa Sankar Your Data Tests Failed! Now What? - Sam Bail

Book Data Center Virtualization Fundamentals

Download or read book Data Center Virtualization Fundamentals written by Gustavo Alessandro Andrade Santana and published by Pearson Education. This book was released on 2014 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Center Virtualization Fundamentals For many IT organizations, today''s greatest challenge is to drive more value, efficiency, and utilization from data centers. Virtualization is the best way to meet this challenge. Data Center Virtualization Fundamentals brings together the comprehensive knowledge Cisco professionals need to apply virtualization throughout their data center environments. Leading data center expert Gustavo A. A. Santana thoroughly explores all components of an end-to-end data center virtualization solution, including networking, storage, servers, operating systems, application optimization, and security. Rather than focusing on a single product or technology, he explores product capabilities as interoperable design tools that can be combined and integrated with other solutions, including VMware vSphere. With the author''s guidance, you''ll learn how to define and implement highly-efficient architectures for new, expanded, or retrofit data center projects. By doing so, you can deliver agile application provisioning without purchasing unnecessary infrastructure, and establish a strong foundation for new cloud computing and IT-as-a-service initiatives. Throughout, Santana illuminates key theoretical concepts through realistic use cases, real-world designs, illustrative configuration examples, and verification outputs. Appendixes provide valuable reference information, including relevant Cisco data center products and CLI principles for IOS and NX-OS. With this approach, Data Center Virtualization Fundamentals will be an indispensable resource for anyone preparing for the CCNA Data Center, CCNP Data Center, or CCIE Data Center certification exams. Gustavo A. A. Santana, CCIE® No. 8806, is a Cisco Technical Solutions Architect working in enterprise and service provider data center projects that require deep integration across technology areas such as networking, application optimization, storage, and servers. He has more than 15 years of data center experience, and has led and coordinated a team of specialized Cisco engineers in Brazil. He holds two CCIE certifications (Routing & Switching and Storage Networking), and is a VMware Certified Professional (VCP) and SNIA Certified Storage Networking Expert (SCSN-E). A frequent speaker at Cisco and data center industry events, he blogs on data center virtualization at gustavoaasantana.net. Learn how virtualization can transform and improve traditional data center network topologies Understand the key characteristics and value of each data center virtualization technology Walk through key decisions, and transform choices into architecture Smoothly migrate existing data centers toward greater virtualization Burst silos that have traditionally made data centers inefficient Master foundational technologies such as VLANs, VRF, and virtual contexts Use virtual PortChannel and FabricPath to overcome the limits of STP Optimize cabling and network management with fabric extender (FEX) virtualized chassis Extend Layer 2 domains to distant data center sites using MPLS and Overlay Transport Virtualization (OTV) Use VSANs to overcome Fibre Channel fabric challenges Improve SAN data protection, environment isolation, and scalability Consolidate I/O through Data Center Bridging and FCoE Use virtualization to radically simplify server environments Create server profiles that streamline "bare metal" server provisioning "Transcend the rack" through virtualized networking based on Nexus 1000V and VM-FEX Leverage opportunities to deploy virtual network services more efficiently Evolve data center virtualization toward full-fledged private clouds -Reviews - "The variety of material that Gustavo covers in this work would appeal to anyone responsible for Data Centers today. His grasp of virtualization technologies and ability to relate it in both technical and non-technical terms makes for compelling reading. This is not your ordinary tech manual. Through use of relatable visual cues, Gustavo provides information that is easily recalled on the subject of virtualization, reaching across Subject Matter Expertise domains. Whether you consider yourself well-versed or a novice on the topic, working in large or small environments, this work will provide a clear understanding of the diverse subject of virtualization." -- Bill Dufresne, CCIE 4375, Distinguished Systems Engineer, Cisco (Americas) "..this book is an essential reference and will be valuable asset for potential candidates pursuing their Cisco Data Center certifications. I am confident that in reading this book, individuals will inevitably gain extensive knowledge and hands-on experience during their certification preparations. If you''re looking for a truly comprehensive guide to virtualization, this is the one!" -- Yusuf Bhaiji, Senior Manager, Expert Certifications (CCIE, CCDE, CCAr), Learning@Cisco "When one first looks at those classic Cisco Data Center blueprints, it is very common to become distracted with the overwhelming number of pieces and linkages. By creating a solid theoretical foundation and providing rich sets of companion examples to illustrate each concept, Gustavo''s book brings hope back to IT Professionals from different areas of expertise. Apparently complex topics are demystified and the insertion of products, mechanisms, protocols and technologies in the overall Data Center Architecture is clearly explained, thus enabling you to achieve robust designs and successful deployments. A must read... Definitely!" -- Alexandre M. S. P. Moraes, Consulting Systems Engineer -- Author of "Cisco Firewalls"

Book Fundamentals of Data Engineering

Download or read book Fundamentals of Data Engineering written by Tod Snipes and published by Independently Published. This book was released on 2022-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Date modeling and design Data modeling is the maximum crucial step in any analytical mission. Data fashions are used to create databases, populate facts warehouses, control facts for analytical processing, and put in force packages that permit customers to get entry to records in significant ways. Data modeling is a technique which you use to outline the facts shape of a database. In different words, it`s a way that you may use to create a database from scratch. This can be for a easy database wherein you are storing records approximately clients and products, or it may be for some thing a good deal greater complicated, which include a device it is used to song income tendencies throughout a worldwide community of stores. Data modeling is the technique of remodeling facts into records. Any records is vain except brought in a layout that may be ate up with the aid of using commercial enterprise customers. And facts modeling allows in translating the necessities of commercial enterprise customers right into a facts version that may be used to assist commercial enterprise strategies and scale analytics.

Book The Rails Way

    Book Details:
  • Author : Obie Fernandez
  • Publisher : Pearson Education
  • Release : 2007-11-16
  • ISBN : 032163019X
  • Pages : 927 pages

Download or read book The Rails Way written by Obie Fernandez and published by Pearson Education. This book was released on 2007-11-16 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expert guide to building Ruby on Rails applications Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value. Now, for the first time, there’s a comprehensive, authoritative guide to building production-quality software with Rails. Pioneering Rails developer Obie Fernandez and a team of experts illuminate the entire Rails API, along with the Ruby idioms, design approaches, libraries, and plug-ins that make Rails so valuable. Drawing on their unsurpassed experience, they address the real challenges development teams face, showing how to use Rails’ tools and best practices to maximize productivity and build polished applications users will enjoy. Using detailed code examples, Obie systematically covers Rails’ key capabilities and subsystems. He presents advanced programming techniques, introduces open source libraries that facilitate easy Rails adoption, and offers important insights into testing and production deployment. Dive deep into the Rails codebase together, discovering why Rails behaves as it does— and how to make it behave the way you want it to. This book will help you Increase your productivity as a web developer Realize the overall joy of programming with Ruby on Rails Learn what’s new in Rails 2.0 Drive design and protect long-term maintainability with TestUnit and RSpec Understand and manage complex program flow in Rails controllers Leverage Rails’ support for designing REST-compliant APIs Master sophisticated Rails routing concepts and techniques Examine and troubleshoot Rails routing Make the most of ActiveRecord object-relational mapping Utilize Ajax within your Rails applications Incorporate logins and authentication into your application Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with ActionMailer Choose the right Rails production configurations Streamline deployment with Capistrano

Book Fundamentals of Business Intelligence

Download or read book Fundamentals of Business Intelligence written by Wilfried Grossmann and published by Springer. This book was released on 2015-06-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive and systematic introduction to transforming process-oriented data into information about the underlying business process, which is essential for all kinds of decision-making. To that end, the authors develop step-by-step models and analytical tools for obtaining high-quality data structured in such a way that complex analytical tools can be applied. The main emphasis is on process mining and data mining techniques and the combination of these methods for process-oriented data. After a general introduction to the business intelligence (BI) process and its constituent tasks in chapter 1, chapter 2 discusses different approaches to modeling in BI applications. Chapter 3 is an overview and provides details of data provisioning, including a section on big data. Chapter 4 tackles data description, visualization, and reporting. Chapter 5 introduces data mining techniques for cross-sectional data. Different techniques for the analysis of temporal data are then detailed in Chapter 6. Subsequently, chapter 7 explains techniques for the analysis of process data, followed by the introduction of analysis techniques for multiple BI perspectives in chapter 8. The book closes with a summary and discussion in chapter 9. Throughout the book, (mostly open source) tools are recommended, described and applied; a more detailed survey on tools can be found in the appendix, and a detailed code for the solutions together with instructions on how to install the software used can be found on the accompanying website. Also, all concepts presented are illustrated and selected examples and exercises are provided. The book is suitable for graduate students in computer science, and the dedicated website with examples and solutions makes the book ideal as a textbook for a first course in business intelligence in computer science or business information systems. Additionally, practitioners and industrial developers who are interested in the concepts behind business intelligence will benefit from the clear explanations and many examples.

Book Introduction to Business Analytics Using Simulation

Download or read book Introduction to Business Analytics Using Simulation written by Jonathan P. Pinder and published by Academic Press. This book was released on 2022-02-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business Analytics Using Simulation, Second Edition employs an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analytics. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics. Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making Explains the processes needed to develop, report and analyze business data Describes how to use and apply business analytics software Offers expanded coverage on the value and application of prescriptive analytics Includes a wealth of illustrative exercises that are newly organized by difficulty level Winner of the 2017 Textbook and Academic Authors Association's (TAA) Most Promising New Textbook Award in the prior edition