Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 1991 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Download or read book A Practical Guide to Fundraising and Public Relations written by Veronica Canning and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and easy-to-use guide resource for anyone involved in fundraising and public relations in the not-for-profit sector.After outlining the basic components of a fundraising and public relations strategy, Veronica Canning highlights six successful ways to fundraise (including events, partnerships and local campaigns) and goes on to advise on preparing key PR tools and how to write your own fundraising and PR plans. Throughout, the emphasis is on practical, hands-on guidance illustrated by summaries, checklists and examples. The book also includes an extensive Guide to Fundraising and Public Relations Resources.
Download or read book Public Relations and Fund Raising for Hospitals written by Harold P. Kurtz and published by Charles C. Thomas Publisher. This book was released on 1980 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Download or read book Handbook of Special Events for Nonprofit Organizations written by Edwin Reisinger Leibert and published by . This book was released on 1972 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nonprofit Organization Handbook written by Patricia V. Gaby and published by . This book was released on 1979 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to administrative aspects of nonprofit organizations in the USA - covers internal communication, membership building, ways of financing (esp. Mail surveys), effective use of interest group techniques, creative publicity and public relations, meeting procedures, training and supervision of volunteers, etc. Bibliography pp. 329 to 333, graph and illustrations.
Download or read book Fund Raising and Public Relations written by Paul Dannelley and published by . This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 2020-07-24 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly (author) and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revisiting Fund raising Encroachment of Public Relations in Light of the Theory of Donor Relations written by William Swanger and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising is a specialization of public relations. Contrary to concerns that fund-raising practitioners would not accept this concept, a majority of fund-raising practitioners in the study sample agreed that fund raising is a specialization of public relations. However, both public relations and fund-raising practitioners had reservations that this reconceptualization would end fund-raising encroachment, preferring separate-but-equal organizational structures for the two functions. The research also found support for a refinement of donor relations theory through incorporation of contingency theory.
Download or read book Effective Fund Raising Management written by Kathleen S. Kelly and published by Routledge. This book was released on 2012-12-06 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
Download or read book The Public Relations Handbook for Nonprofits written by Art Feinglass and published by Jossey-Bass. This book was released on 2005-05-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Download or read book Student Affairs Fundraising written by Sophie Penney and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Planning Marketing Public Relations and Fund raising in Higher Education written by Cynthia C. Ryans and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1986 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.
Download or read book Promoting Issues Ideas written by and published by . This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.
