Download or read book From Witblits to Vuvuzelas Marketing in the New South Africa written by Dale Hefer and published by Penguin Random House South Africa. This book was released on 2010-11-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the ‘main market’, provides novel guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Download or read book From Witblits to Vuvuzelas written by Dale Hefer and published by . This book was released on 2010 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the \2018main market\2019, experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzela is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing"--Cover.
Download or read book Hustling Happiness and a Blow up Doll Named Percy written by Dale Hefer and published by Jonathan Ball Publishers. This book was released on 2021-05-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling, diverse, and often bizarre array of anecdotes that will help you navigate your business and personal lives in this most peculiar of worlds. What do the knees of a deputy president, a flatulent rescue dog, a model with big nipples, and a purple mullet have in common? They all taught the author valuable life lessons! Hustling, Happiness, and a Blow-Up Doll Named Percy tells moving personal stories from Dale Hefer's life. From her award-winning marketing career to her journey to sobriety, Dale provides key life lessons and essential business tips for new and seasoned professionals – and anyone looking for a fresh and positive start. Using humorous stories of her real-life experiences – for example, why everyone needs a blow-up doll named 'Percy' – Dale demonstrates how to navigate this strange world so that you, too, can find your own brand of happiness.
Download or read book Global Civil Society written by Lester M. Salamon and published by . This book was released on 2003 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In Search of the Nonprofit Sector I written by Lester M. Salamon and published by Johns Hopkins University Institute for Policy Studies. This book was released on 1992-06-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy for Tourism written by John Tribe and published by Goodfellow Publishers Ltd. This book was released on 2016-01-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Download or read book Inside out written by Renato Palmi and published by . This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by Forbesbooks. This book was released on 2021-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Download or read book South African Visual Culture written by Jeanne Van Eeden and published by Van Schaik Publishers. This book was released on 2005 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title argues that because we are so immersed in visual imagery, we need to be able to engage with it critically. The authors show, in various ways, that the visuality of contemporary culture can be seen as one of the primary carriers of ideas.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Marketing for Leisure and Tourism written by Michael Morgan and published by Financial Times/Prentice Hall. This book was released on 1996 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.
Download or read book The Power of Whiteness written by Paulette Goudge and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the way in which much "third world" aid, far from contributing to the prosperity of recipient countries, helps to shore up global relations of domination and subordination. In particular, Goudge focuses on the role played by "race" in discourses and practices of development, and on the impact of unacknowledged - and often unconscious - assumptions of white, Western superiority. For example, the unequal distribution of resources that results from global power imbalances is often attributed to the inferior capabilities of the black poor. Goudge worked for some years as a volunteer in a "third world" country - in her case, Nicaragua - and this book is the result of her subsequent reflections and research. The core of her evidence comes from in-depth interviews with development and aid workers, as well as her own experiences and diaries. She also explores other related texts to illustrate that development and aid practitioners and agencies do not operate in a vacuum, but are a part of a pervasive discourse of superiority and inferiority. She submits her material to stringent analysis and finds much evidence of unconscious attitudes of superiority - with uncomfortable echoes of the assumptions of the colonial epoch. Goudge questions her own beliefs and actions as much as those of others. Indeed it is her contention that in scrutinising the motivations of those of us whose intentions are good, we can discover a great deal about the global operations of the power of whiteness.
