Download or read book From Those Wonderful Folks who Gave You Pearl Harbour written by Jerry Della Femina and published by Canongate Books. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later it inspired the multi-award-winning drama 'Mad Men'.
Download or read book From Those Wonderful Folks who Gave You Pearl Harbor written by Jerry Della Femina and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Those Wonderful Folks who Gave You Pearl Harbor Front line Dispatches from the Advertising War written by Della Femina, Jerry and published by Richmond Hill, Ont., : Simon & Schuster of Canada. This book was released on 1971 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Copy Workshop Workbook written by Bruce Bendinger and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Those Wonderful Folks Who Gave You Pearl Harbour written by Jerry Della Femina and published by Clipper Audio. This book was released on 2012-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book A Patriot s History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Download or read book Day Of Deceit written by Robert Stinnett and published by Simon and Schuster. This book was released on 2001-05-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using previously unreleased documents, the author reveals new evidence that FDR knew the attack on Pearl Harbor was coming and did nothing to prevent it.
Download or read book The Story of World War II written by Donald L. Miller and published by Simon and Schuster. This book was released on 2010-05-08 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on previously unpublished eyewitness accounts, prizewinning historian Donald L. Miller has written what critics are calling one of the most powerful accounts of warfare ever published. Here are the horror and heroism of World War II in the words of the men who fought it, the journalists who covered it, and the civilians who were caught in its fury. Miller gives us an up-close, deeply personal view of a war that was more savagely fought—and whose outcome was in greater doubt—than readers might imagine. This is the war that Americans at the home front would have read about had they had access to the previously censored testimony of the soldiers on which Miller builds his gripping narrative. Miller covers the entire war—on land, at sea, and in the air—and provides new coverage of the brutal island fighting in the Pacific, the bomber war over Europe, the liberation of the death camps, and the contributions of African Americans and other minorities. He concludes with a suspenseful, never-before-told story of the atomic bombing of Nagasaki, based on interviews with the men who flew the mission that ended the war.
Download or read book From Those Wonderful Folks Who Gave You Pearl Harb written by Jerry Della Femina and published by Simon and Schuster. This book was released on 2010-07-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
Download or read book Steinbeck in Vietnam written by John Steinbeck and published by University of Virginia Press. This book was released on 2012-03-29 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although his career continued for almost three decades after the 1939 publication of The Grapes of Wrath, John Steinbeck is still most closely associated with his Depression-era works of social struggle. But from Pearl Harbor on, he often wrote passionate accounts of America’s wars based on his own firsthand experience. Vietnam was no exception. Thomas E. Barden’s Steinbeck in Vietnam offers for the first time a complete collection of the dispatches Steinbeck wrote as a war correspondent for Newsday. Rejected by the military because of his reputation as a subversive, and reticent to document the war officially for the Johnson administration, Steinbeck saw in Newsday a unique opportunity to put his skills to use. Between December 1966 and May 1967, the sixty-four-year-old Steinbeck toured the major combat areas of South Vietnam and traveled to the north of Thailand and into Laos, documenting his experiences in a series of columns titled Letters to Alicia, in reference to Newsday publisher Harry F. Guggenheim’s deceased wife. His columns were controversial, coming at a time when opposition to the conflict was growing and even ardent supporters were beginning to question its course. As he dared to go into the field, rode in helicopter gunships, and even fired artillery pieces, many detractors called him a warmonger and worse. Readers today might be surprised that the celebrated author would risk his literary reputation to document such a divisive war, particularly at the end of his career. Drawing on four primary-source archives—the Steinbeck collection at Princeton, the Papers of Harry F. Guggenheim at the Library of Congress, the Pierpont Morgan Library’s Steinbeck holdings, and the archives of Newsday—Barden’s collection brings together the last published writings of this American author of enduring national and international stature. In addition to offering a definitive edition of these essays, Barden includes extensive notes as well as an introduction that provides background on the essays themselves, the military situation, the social context of the 1960s, and Steinbeck’s personal and political attitudes at the time.
Download or read book Pearl Harbor Christmas written by Stanley Weintraub and published by Da Capo Press. This book was released on 2011-11-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christmas 1941 came little more than two weeks after the attack on Pearl Harbor. The shock -- in some cases overseas, elation -- was worldwide. While Americans attempted to go about celebrating as usual, the reality of the just-declared war was on everybody's mind. United States troops on Wake Island were battling a Japanese landing force and, in the Philippines, losing the fight to save Luzon. In Japan, the Pearl Harbor strike force returned to Hiroshima Bay and toasted its sweeping success. Across the Atlantic, much of Europe was frozen in grim Nazi occupation. Just three days before Christmas, Churchill surprised Roosevelt with an unprecedented trip to Washington, where they jointly lit the White House Christmas tree. As the two Allied leaders met to map out a winning wartime strategy, the most remarkable Christmas of the century played out across the globe. Pearl Harbor Christmas is a deeply moving and inspiring story about what it was like to live through a holiday season few would ever forget.
Download or read book Staff Ride Handbook for the Attack on Pearl Harbor 7 December 1941 written by Jeffrey J. Gudmens and published by DIANE Publishing. This book was released on 2005 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Steal the Menu written by Raymond Sokolov and published by Vintage. This book was released on 2013-05-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four decades of memories from a gastronome who witnessed the food revolution from the (well-provisioned) trenches—a delicious tour through contemporary food history. When Raymond Sokolov became food editor of The New York Times in 1971, he began a long, memorable career as restaurant critic, food historian, and author. Here he traces the food scene he reported on in America and abroad, from his pathbreaking dispatches on nouvelle cuisine chefs like Paul Bocuse and Michel Guérard in France to the rise of contemporary American food stars like Thomas Keller and Grant Achatz, and the fruitful collision of science and cooking in the kitchens of El Bulli in Spain, the Fat Duck outside London, and Copenhagen’s gnarly Noma. Sokolov invites readers to join him as a privileged observer of the most transformative period in the history of cuisine with this personal narrative of the sensual education of an accidental gourmet. We dine out with him at temples of haute cuisine like New York’s Lutèce but also at a pioneering outpost of Sichuan food in a gas station in New Jersey, at a raunchy Texas chili cookoff, and at a backwoods barbecue shack in Alabama, as well as at three-star restaurants from Paris to Las Vegas. Steal the Menu is, above all, an entertaining and engaging account of a tumultuous period of globalizing food ideas and frontier-crossing ingredients that produced the unprecedentedly rich and diverse way of eating we enjoy today.
Download or read book The Guns at Last Light written by Rick Atkinson and published by Henry Holt and Company. This book was released on 2013-05-14 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER The magnificent conclusion to Rick Atkinson's acclaimed Liberation Trilogy about the Allied triumph in Europe during World War II It is the twentieth century's unrivaled epic: at a staggering price, the United States and its allies liberated Europe and vanquished Hitler. In the first two volumes of his bestselling Liberation Trilogy, Rick Atkinson recounted how the American-led coalition fought through North Africa and Italy to the threshold of victory. Now, in The Guns at Last Light, he tells the most dramatic story of all—the titanic battle for Western Europe. D-Day marked the commencement of the final campaign of the European war, and Atkinson's riveting account of that bold gamble sets the pace for the masterly narrative that follows. The brutal fight in Normandy, the liberation of Paris, the disaster that was Operation Market Garden, the horrific Battle of the Bulge, and finally the thrust to the heart of the Third Reich—all these historic events and more come alive with a wealth of new material and a mesmerizing cast of characters. Atkinson tells the tale from the perspective of participants at every level, from presidents and generals to war-weary lieutenants and terrified teenage riflemen. When Germany at last surrenders, we understand anew both the devastating cost of this global conflagration and the enormous effort required to win the Allied victory. With the stirring final volume of this monumental trilogy, Atkinson's accomplishment is manifest. He has produced the definitive chronicle of the war that unshackled a continent and preserved freedom in the West. One of The Washington Post's Top 10 Books of the Year A Kirkus Reviews Best Nonfiction Book of 2013
Download or read book Alas Babylon written by Pat Frank and published by Harper Collins. This book was released on 2005-07-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic apocalyptic novel that stunned the world.
Download or read book Hegarty on Advertising New Edition written by John Hegarty and published by Thames & Hudson. This book was released on 2017-12-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
