Download or read book From the Mind to the Marketplace written by Jayne Seagrave and published by Heritage House Publishing Co. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation While the road from the mind to the marketplace is frustrating and far from easy, Jayne Seagrave's highly entertaining book sets out how to succeed in taking a new idea to market, how to expand those markets, and how to effectively run a new business. With over 90 percent of businesses in Canada being small businesses, this book provides exceptional insights into what it takes to establish and succeed in this growing arena. Jayne Seagrave gives a first-hand account of the development of the Vancouver Tool Corporation and her experiences and strategies for selling her husband Andrew Dewberry's invention to the Canadian marketplace. The book also provides an entertaining account of how the couple moved from their established careers as criminologist and architect to undertaking every aspect of running a small business. Each chapter ends with advice for the inventor, conveniently and plainly set out in point form. Appendices contain sample letters to buyers, examples of press releases, and charts on how to record approaches to buyers. This is a necessary resource for anyone contemplating selling their own ideas and inventions successfully. It is also vital for anyone with an interest in owning and operating his or her own business.
Download or read book Out of Your Mind and Into the Marketplace written by Linda Pinson and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Mind of the Market written by Michael Shermer and published by Macmillan. This book was released on 2008 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
Download or read book Reframe The Marketplace written by Jeffrey L. Bowman and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.
Download or read book Mind in the Making written by Ellen Galinsky and published by Harper Collins. This book was released on 2010-04-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ellen Galinsky—already the go-to person on interaction between families and the workplace—draws on fresh research to explain what we ought to be teaching our children. This is must-reading for everyone who cares about America’s fate in the 21st century.” — Judy Woodruff, Senior Correspondent for The PBS NewsHour Families and Work Institute President Ellen Galinsky (Ask the Children, The Six Stages of Parenthood) presents a book of groundbreaking advice based on the latest research on child development.
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Download or read book Anatomy of a Business Plan written by Linda Pinson and published by Kaplan Publishing. This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a polished, professional business plan with this step-by-step guide. This award-winning bestseller has successfully helped more than 50,000 people write business plans that work. The book will help entrepreneurs create an effective, results-oriented plan quickly and easily--showing readers how to put concepts into action.
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Download or read book Dragons of New Orleans written by Bruce Dear and published by Bookbaby. This book was released on 2017-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dragons of New Orleans. In this magical tale for beginner readers a child's creativity comes to life as he explores the imagined life of dragons. Set against the backdrop of New Orleans the delightful illustrations by the talented Samantha Smith engage readers and parents with vibrant colors. Bruce Dear's whimsical passages lead us through an adventure across the city. Over 40 dragons inhabit this book, can you find them all? Suitable for ages 3-5
Download or read book Startup written by Doree Shafrir and published by Little, Brown. This book was released on 2017-04-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review
Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Download or read book A Novel Marketplace written by Evan Brier and published by University of Pennsylvania Press. This book was released on 2012-02-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.
Download or read book The Messy Marketplace written by Brent Beshore and published by . This book was released on 2018-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about buyers and how they buy to understand the best strategies for marketing your business.
Download or read book Business for the Common Good written by Kenman L. Wong and published by InterVarsity Press. This book was released on 2011-01-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is business just a way to make money? Or can the marketplace be a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented.
Download or read book Your Money and Your Brain written by Jason Zweig and published by Simon and Schuster. This book was released on 2007-09-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
Download or read book The Power of Why written by C. Richard Weylman and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Download or read book Hearings written by and published by . This book was released on 1959 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
