Download or read book From the Ground Up Digital Fundraising For Nonprofits written by Brock Warner Cfre and published by . This book was released on 2020-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Download or read book The Insider s Guide to Online Fundraising written by Jen Newmeyer and published by . This book was released on 2020-01-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!

Download or read book The Little Book of Gold written by Erik Hanberg and published by Side x Side Publishing. This book was released on 2011-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

Download or read book The Digital Fundraising Blueprint written by Jeremy Haselwood and published by Independently Published. This book was released on 2018-10-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2024-04-23 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

Download or read book The Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2010-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Download or read book Nonprofit Fundraising 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Download or read book The Future of Nonprofits written by David J. Neff and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Download or read book Demystifying Fundraising Funnels written by David Higgins and published by Made For Success Publishing. This book was released on 2022-01-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people."—Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to nonprofits. Instead, it is the paragon guide for tactics, tools, and real-world answers that nonprofits can enact to thrive in our new online economy. With a honed-in online strategy, nonprofits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and nonprofit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.

Download or read book Making the Ask written by Bernard Ross and published by Practical Inspiration Publishing. This book was released on 2021-06-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that? In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK’s Oxford University to MEF Museum in Argentina – which has been used to secure gifts up to $110m in a single ask. Whether you’re an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you’ll find the answers you’re looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. “One reasonably useful book = one life-saving vaccine.”

Download or read book The Little Book of Boards written by Erik Hanberg and published by Side x Side Publishing. This book was released on 2015-02-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you new to a board and have no idea what’s expected of you? Do you know what a board’s six key responsibilities are? Do you know what your relationship with the Executive Director should be? If not, this book is for you. So many board members—especially of small nonprofits—want to support a nonprofit and readily accept the invitation to join the board. It’s only then that they discover they are in over their heads, with no idea of their expectations and responsibilities. The Little Book of Boards is here to throw that drowning board member a rope. Told with a conversational style, this book will lead you through the basics of being on a board, how meetings work, and what’s expected between meetings. In addition, at the back of the book are several in-depth resources for understanding Roberts Rules of Order, bylaws, committee structures, board leadership, and much more. Perfect for any new board member—or for an entire board that is feeling lost—this book and its common sense approach will serve you every year you are on the board.

Download or read book Forces for Good written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Download or read book With Charity For All written by Ken Stern and published by Anchor. This book was released on 2013-11-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, the average American household donates almost $2700 to charity. Yet, most donors know little about the American charitable sector and the nonprofit organizations they support. In With Charity For All, former NPR CEO Ken Stern exposes a field that few know: 1.1 million organizations, 10% of the national workforce, and $1.5 trillion in annual revenues. He chronicles the many flaws in the charity system, from tax-exempt charities such as bowl games, roller derby leagues, and beer festivals, to charitable hospitals that pay their executives into the millions, to--worst of all--organizations that raise millions of dollars without ever cracking the problem they have pledged to solve. With Charity For All provides an unflinching look at the philathropic sector but also offers an inspiring prescription for individual giving and widespread reform.

Download or read book The Non Nonprofit written by Steve Rothschild and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE! Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Download or read book No More Duct Tape Fundraising written by Rachel Ramjattan and published by . This book was released on 2020-05-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise Money to Fully Fund Your Nonprofit's Programs As the executive director of a nonprofit, the reality of being responsible for raising money to keep your programs operating is overwhelming. You keep it together, but often you just want a fundraising coach and a team to help, so you don't have to worry about turning people away or running out of money. Rachel Ramjattan, a national fundraiser with decades of experience fundraising, understands how you feel. In No More Duct Tape Fundraising Rachel walks you through the eight-step process she uses to raise money efficiently and build a fundraising team. You'll learn how to: Create a fundraising plan to manage fundraising Inspire people to give Upgrade existing donors Generate predictable revenue to sustain your programs Get your board (and staff) on board with fundraising Consistent with books like How to Write Fundraising Materials That Raise More Money and Nonprofit Fundraising 101, No More Duct Tape Fundraising shows you how you can raise $10,000 FAST, without raising expenses.