Download or read book From Micro to Macro Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Download or read book Design and Development of Emerging Chatbot Technology written by Darwish, Dina and published by IGI Global. This book was released on 2024-04-09 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more.
Download or read book Managing a Global Workforce written by Charles Vance and published by Routledge. This book was released on 2015-03-27 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.
Download or read book Managing a Global Workforce written by Charles M Vance and published by Routledge. This book was released on 2014-12-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions for Opening Scenario Analysis; Case 3.1. India Is Sending Jobs Abroad; Case 3.2. Europe: The New Destination for Latino Workers; Recommended Web Site Resources; Notes; 4. The Key Role of International HRM in Successful MNC Strategy; How Do MNCs Compete in Emerging Markets?; Introduction; Knowledge Transfer; Global Leadership Training and Development; Strategic Control Needs; Competitive Strategies of Multinational Corporations; Structuring for Optimal Global Performance; Linking Human Resource Management Practices to Competitive Strategy and Organizational Structure.
Download or read book Start Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace written by Rajagopal, and published by IGI Global. This book was released on 2017-11-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Download or read book Managing in the Global Market Uncertainty written by Godwin Elendu and published by . This book was released on 2021-11-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world of Business uncertainty, where globalization, deglobalization, with the Covid-19 Pandemic, couples with Business Regulations, deregulations, fierce new Technological Advancements have torn apart Global frontiers of Business. This revolution has questioned the traditional style of management.This calls for a new way of thinking and talking in the business world.In managing these uncertainties, Dr. Elendu, a management consultant and popular speaker, shows how an organization will vault over today's competition through Strategic analysis, market positioning, Innovation, R&D, leadership, Change programs and lead the market, through Strategic and industrial foresight.
Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Download or read book Strategic Management and International Business Policies for Maintaining Competitive Advantage written by De Moraes, Ailson J. and published by IGI Global. This book was released on 2023-07-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Transmission Network Investment in Liberalized Power Markets written by Mohammad Reza Hesamzadeh and published by Springer Nature. This book was released on 2020-09-10 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic overview of transmission network investment in liberalized power markets. Recent government policies to increase the share of intermittent renewable power generation and other technological innovations present new theoretical as well as practical challenges for transmission investments. Written by experts with a background in both economics and engineering, the book examines the economic and technical fundamentals of regulated and merchant transmission investment, and includes case studies of transmission investment in a number of countries. The book is divided into four parts: Part 1 introduces the basic economics and engineering of transmission network investment, while Part 2 discusses merchant investment in the transmission network. Part 3 then examines transmission investment coordination and smart grids, and lastly, Part 4 describes practical experiences of transmission network investment in power market in various countries.
Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Financial Risk Management for Islamic Banking and Finance written by I. Akkizidis and published by Springer. This book was released on 2007-12-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial institutions are increasingly providing Islamic financial contracts in global markets. As a result of this market growth there is a high demand to understand how to assess and manage the risks arising from applying Islamic financial products and services. Credit, operational, market and liquidity risks together with the risk of non compliance with the Shariah law are becoming very hot issues for financial institutions. This book presents a common framework on how to efficiently manage the risks faced.
Download or read book Inside the House of Money written by Steven Drobny and published by John Wiley & Sons. This book was released on 2011-02-02 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest paid money managers approach their craft. Author Steven Drobny demystifies how these star traders make billions for well-heeled investors, revealing their theories, strategies and approaches to markets. Drobny, cofounder of Drobny Global Advisors, an international macroeconomic research and advisory firm, has tapped into his network and beyond in order assemble this collection of thirteen interviews with the industry's best minds. Along the way, you'll get an inside look at firsthand trading experiences through some of the major world financial crises of the last few decades. Whether Russian bonds, Pakistani stocks, Southeast Asian currencies or stakes in African brewing companies, no market or instrument is out of bounds for these elite global macro hedge fund managers. Highly accessible and filled with in-depth expert opinion, Inside the House of Money is a must-read for financial professionals and anyone else interested in understanding the complexities at stake in world financial markets. "The ruminations of supposedly hush-hush hedge fund operators are richly illuminating." --New York Times
Download or read book The Essentials of Today s Marketing 2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN
Download or read book The Atlantic Community written by Antoni Kukliński and published by Oficyna Wydawnicza "Rewasz". This book was released on 2010 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Business Strategy in Emerging Country Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2008-03-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.
Download or read book International HRM in an Uncertain World written by Geoffrey Wood and published by Taylor & Francis. This book was released on 2022-11-28 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores international human resource management (IHRM) practices in the contexts of high uncertainties. It encompasses situations of financial crisis, political and civil uncertainty, environmental collapse and recession. Research on unstable and unpredictable contexts on business and HRM remain relatively scarce and scattered across disciplines. This volume brings together recent thinking from a range of different perspectives and methodologies. MNEs are often distinguished by the supposedly superior ability to implement highly tactical, more robust talent management practices, including work-based, HRM-led and international systems, in line with the rest of their worldwide operations; however, they often fall short. The chapters in this book explore the how, why, and when. At a theoretical level, this collection brings together developments and extensions of a range of salient theories. They explore common methodological challenges and ways forward for future researchers on HRM in high contextual uncertainty. The chapters in this book were originally published as a special issue of The International Journal of Human Resource Management.
