Download or read book From Kitchen to Market written by Stephen F. Hall and published by Dearborn Trade Publishing. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.
Download or read book From Kitchen to Market Sell Your Specialty Food written by Stephen F Hall and published by S. Richard Hall & Company, Incorporated. This book was released on 2015-11-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market, Distribute, and Profit from Your Kitchen CreationAuthored by Mr Stephen Farrelly Hall "A go-to book for any start-up food company." - Oprah's 'O' Magazine"How many of us have toyed with the idea of selling our favorite family recipes?Hall, a food industry consultant, has created a thorough guide to food marketing that issure to help food entrepreneurs at all levels, from the rank beginner to the most experienced.Strongly recommended."- Library Journal"An exceptional title that tells exactly how aspiring cooks can turn anoriginal product into a money-maker."- James A. Cox, Editor-in-Chief, The Midwest Book ReviewArtisanal - Organic - Fair Trade - Natural - HandmadeConsumers are clamoring for quality and taste, and there is a growing trend toward organic and international foods.The opportunities to sell and market specialty foods are greater than ever - The specialty foods industry has been growing at an annual rate of 12%. Almost 75% ofThe nation's consumers now buy these upscale foods.In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:* Identify a winning product and its most appropriate markets* Get your product ready to market* Advertise, promote, and sell your product* Create your own success nicheAlso included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources.
Download or read book Start Your Own Specialty Food Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets
Download or read book Gourmet to Go written by Robert Wemischner and published by John Wiley & Sons. This book was released on 1998 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to planning, preparing, marketing, and selling gourmet foods for the takeout market, a natural extension for caterers, food retail stores, and restaurants. This book discusses everything from planning to opening and operating, designing a "store" concept, setting up displays, marketing the food, equiping the kitchen and display area, and training sales and kitchen staff.
Download or read book From Kitchen to Market written by Stephen F. Hall and published by Kaplan Publishing. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. "From Kitchen to Market" delivers proven strategies for successful packaging, pricing, positioning, and promotion. Hall provides "inside" industry tips to maximize product exposure and profits.
Download or read book Sell Your Specialty Food written by Stephen Hall and published by Kaplan Publishing. This book was released on 2008-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Getting Your Specialty Food Product Onto Store Shelves The Ultimate Wholesale How To Guide for Artisan Food Companies written by Jennifer Lewis and published by . This book was released on 2014-07-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them
Download or read book Cooking Up a Business written by Rachel Hofstetter and published by Penguin. This book was released on 2013-12-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: • How to create a national brand—with no connections or experience • The secret to getting meetings with grocery store buyers • The number one thing you need to know about food safety regulations • Why a grassroots budget might actually help you succeed • Specific advice for gluten-free, organic, wine, and beverage companies • What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea
Download or read book Bounty from the Box written by Mi Ae Lipe and published by Hillcrest Publishing Group. This book was released on 2015-09 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bounty from the Box: The CSA Farm Cookbook is your guide to enjoying over 90 different crops grown by community-supported agriculture (CSA) farms across North America. With this book, youll never wonder what to do with your CSA box again.
Download or read book Good Food Great Business written by Susie Wyshak and published by Chronicle Books. This book was released on 2014-11-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
Download or read book Aida Mollenkamp s Keys to the Kitchen written by Aida Mollenkamp and published by Chronicle Books. This book was released on 2012-10-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects more than three hundred recipes as well as a technique primer and how-to information on subjects as wide-ranging as rust removal, throwing a cocktail party, and knife skills.
Download or read book Joy the Baker Cookbook written by Joy Wilson and published by Hachette Books. This book was released on 2012-02-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joy the Baker Cookbook includes everything from "Man Bait" Apple Crisp to Single Lady Pancakes to Peanut Butter Birthday Cake. Joy's philosophy is that everyone loves dessert; most people are just looking for an excuse to eat cake for breakfast.
Download or read book The World Eats Here Amazing Food and the Inspiring People Who Make It at New York s Queens Night Market written by Storm Garner and published by The Experiment, LLC. This book was released on 2020-05-12 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prized recipes and tales of home, work, and family—from the immigrant vendor-chefs of NYC’s first and favorite night market On summer Saturday nights in Queens, New York, mouthwatering scents from Moldova to Mexico fill the air. Children play, adults mingle . . . and, above all, everyone eats. Welcome to the Queens Night Market, where thousands of visitors have come to feast on amazing international food—from Filipino dinuguan to Haitian diri ak djon djon. The World Eats Here brings these incredible recipes from over 40 countries to your home kitchen—straight from the first- and second-generation immigrant cooks who know them best. With every recipe comes a small piece of the American story: of culture shock and language barriers, of falling in love and following passions, and of family bonds tested then strengthened by cooking. You’ll meet Sangyal Phuntsok, who learned to make dumplings in a refugee school for Tibetan children; now, his Tibetan Beef Momos with Hot Sauce sell like hotcakes in New York City. And Liia Minnebaeva will blow you away with her Bashkir Farm Cheese Donuts—a treat from her childhood in Oktyabrsky in western Russia. Though each story is unique, they all celebrate one thing: Food brings people together, and there’s no better proof of that than the Queens Night Market, where flavors from all over the world can be enjoyed in one unforgettable place.
Download or read book Food Trucks written by Heather Shouse and published by Ten Speed Press. This book was released on 2011-04-26 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: With food-truck fever sweeping the nation, intrepid journalist Heather Shouse launched a coast-to-coast exploration of street food. In Food Trucks, she gives readers a page-by-page compass for finding the best movable feasts in America. From decades-old pushcarts manned by tradition-towing immigrants to massive, gleaming mobile kitchens run by culinary prodigies, she identifies more than 100 chowhound pit-stops that are the very best of the best. Serving up everything from slow-smoked barbecue ribs to escargot puffs, with virtually every corner of the globe represented in brilliant detail for authentic eats, Food Trucks presents portable and affordable detour-worthy dishes and puts to rest the notion that memorable meals can only be experienced in lofty towers of haute cuisine. The secrets behind the vibrant flavors found in Vietnamese banh mi sandwiches, Hungarian paprikash, lacy French crepes, and global mash-ups like Mex-Korean kimchi quesadillas are delivered via more than 45 recipes, contributed by the truck chefs themselves. Behind-the-scenes profiles paint a deeper portrait of the talent behind the trend, offering insight into just what spawned the current mobile-food concept and just what kind of cook chooses the taco-truck life over the traditional brick-and-mortar restauranteur route. Vivid photography delivers tantalizing vignettes of street food life, as it ebbs and flows with the changing demographics from city to city. Organized geographically, Food Trucks doubles as a road trip must-have, a travel companion for discovering memorable meals on minimal budgets and a snapshot of a culinary craze just waiting to be devoured.
Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Download or read book The Stop written by Nick Saul and published by Random House Canada. This book was released on 2013-03-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST 2014 – Heritage Toronto Award It began as a food bank. It turned into a movement. In 1998, when Nick Saul became executive director of The Stop, the little urban food bank was like thousands of other cramped, dreary, makeshift spaces, a last-hope refuge where desperate people could stave off hunger for one more day with a hamper full of canned salt, sugar and fat. The produce was wilted and the packaged foods were food-industry castoffs—mislabelled products and misguided experiments that no one wanted to buy. For users of the food bank, knowing that this was their best bet for a meal was a humiliating experience. Since that time, The Stop has undergone a radical reinvention. Participation has overcome embarrassment, and the isolation of poverty has been replaced with a vibrant community that uses food to build hope and skills, and to reach out to those who need a meal, a hand and a voice. It is now a thriving, internationally respected Community Food Centre with gardens, kitchens, a greenhouse, farmers’ markets and a mission to revolutionize our food system. Celebrities and benefactors have embraced the vision because they have never seen anything like The Stop. Best of all, fourteen years after his journey started, Nick Saul is introducing this neighbourhood success story to the world. In telling the remarkable story of The Stop’s transformation, Saul and Curtis argue that we need a new politics of food, one in which everyone has a dignified, healthy place at the table. By turns funny, sad and raw, The Stop is a timely story about overcoming obstacles, challenging sacred cows and creating lasting change.
Download or read book Food Chains written by Jerrod Sessler and published by . This book was released on 2013-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerrod's story is a riveting message of hope and healing that will inspire you. Jerrod Sessler was not swayed when doctors gave him a five percent chance of surviving advanced-stage cancer. He took responsibility not only for his recovery but for leading others to health. Food Chains is packed with his energy and enthusiasm. Food Chains gives you ammunition to break free and live the good life. Prepare to be motivated to make simple changes that lead to radical results.
