Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.

Download or read book Vienna written by Richard Cockett and published by Yale University Press. This book was released on 2023-11-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one European capital be responsible for most of the West’s intellectual and cultural achievements in the twentieth century? Viennese ideas saturate the modern world. From California architecture to Hollywood Westerns, modern advertising to shopping malls, orgasms to gender confirmation surgery, nuclear fission to fitted kitchens—every aspect of our history, science, and culture is in some way shaped by Vienna. The city of Freud, Wittgenstein, Mahler, and Klimt was the melting pot at the heart of a vast metropolitan empire. But with the Second World War and the rise of fascism, the dazzling coteries of thinkers who squabbled, debated, and called Vienna home dispersed across the world, where their ideas continued to have profound impact. Richard Cockett gives us the entirety of this extraordinary story. Tracing Vienna’s rich intellectual history from psychoanalysis to Reaganomics, Cockett encompasses everything from the communist rebels of Red Vienna to the neoliberal economists of the Austrian School. This is the panoramic account of how one city made the modern world—and how we all remain inescapably Viennese.

Download or read book Capitalism and the Senses written by Regina Lee Blaszczyk and published by University of Pennsylvania Press. This book was released on 2023-06-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press, USA. This book was released on 2014-11-06 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject.The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers:For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature;* Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides;* Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).

Download or read book The Infinite Game written by Niki Harré and published by Auckland University Press. This book was released on 2018-05-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are competing for a job, building a business or championing a good cause, some days it can feel as if we are trapped in an endless competition for status, wealth or attention. Maybe if we learn to play the game and follow the rules we'll come out on top. But is life really a finite game – a game of selection and rules, winners and losers, players and spectators? In The Infinite Game, Niki Harré asks us to imagine our world anew. What if we are all part of a different type of game entirely – a game in which playing matters more than winning, a game that anyone can join at any time, a game in which rules evolve as new players turn up – an infinite game? Harré looks at our society (are people pawns or participants?) and ourselves (what kind of player would you like to be?) to offer an inspiring vision of how we might live well together. Deeply informed by psychological research and a life of social activism, Niki Harré's provocative book teaches us all how we might live life as an infinite game.

Download or read book Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Download or read book Girls and Their Monsters written by Audrey Clare Farley and published by Grand Central Publishing. This book was released on 2023-06-13 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2024 MICHIGAN NOTABLE BOOK For readers of Hidden Valley Road and Patient H.M., an “intimate and compassionate portrait” (Grace M. Cho) of the Genain quadruplets, the harrowing violence they experienced, and its psychological and political consequences, from the author of The Unfit Heiress. In 1954, researchers at the newly formed National Institute of Mental Health set out to study the genetics of schizophrenia. When they got word that four 24-year-old identical quadruplets in Lansing, Michigan, had all been diagnosed with the mental illness, they could hardly believe their ears. Here was incontrovertible proof of hereditary transmission and, thus, a chance to bring international fame to their fledgling institution. The case of the pseudonymous Genain quadruplets, they soon found, was hardly so straightforward. Contrary to fawning media portrayals of a picture-perfect Christian family, the sisters had endured the stuff of nightmares. Behind closed doors, their parents had taken shocking measures to preserve their innocence while sowing fears of sex and the outside world. In public, the quadruplets were treated as communal property, as townsfolk and members of the press had long ago projected their own paranoid fantasies about the rapidly diversifying American landscape onto the fair-skinned, ribbon-wearing quartet who danced and sang about Christopher Columbus. Even as the sisters’ erratic behaviors became impossible to ignore and the NIMH whisked the women off for study, their sterling image did not falter. Girls and Their Monsters chronicles the extraordinary lives of the quadruplets and the lead psychologist who studied them, asking questions that speak directly to our times: How do delusions come to take root, both in individuals and in nations? Why does society profess to be “saving the children” when it readily exploits them? What are the authoritarian ends of innocence myths? And how do people, particularly those with serious mental illness, go on after enduring the unspeakable? Can the unbreakable bonds of sisterhood help the deeply wounded heal?

Download or read book The Known Citizen written by Sarah E. Igo and published by Harvard University Press. This book was released on 2020-03-10 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Book of the Year Winner of the Merle Curti Award Winner of the Jacques Barzun Prize Winner of the Ralph Waldo Emerson Award “A masterful study of privacy.” —Sue Halpern, New York Review of Books “Masterful (and timely)...[A] marathon trek from Victorian propriety to social media exhibitionism...Utterly original.” —Washington Post Every day, we make decisions about what to share and when, how much to expose and to whom. Securing the boundary between one’s private affairs and public identity has become an urgent task of modern life. How did privacy come to loom so large in public consciousness? Sarah Igo tracks the quest for privacy from the invention of the telegraph onward, revealing enduring debates over how Americans would—and should—be known. The Known Citizen is a penetrating historical investigation with powerful lessons for our own times, when corporations, government agencies, and data miners are tracking our every move. “A mighty effort to tell the story of modern America as a story of anxieties about privacy...Shows us that although we may feel that the threat to privacy today is unprecedented, every generation has felt that way since the introduction of the postcard.” —Louis Menand, New Yorker “Engaging and wide-ranging...Igo’s analysis of state surveillance from the New Deal through Watergate is remarkably thorough and insightful.” —The Nation

Download or read book The Joy of Sets written by Chris Horrocks and published by Reaktion Books. This book was released on 2017-12-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a modern activity, one of the primary ways we consume information and entertainment, something we’ll do over dinner, at a bar, or even standing on the street peering into a store window—watch TV. Many of us spend countless hours in front of the tube, and even those of us who have proudly eliminated it from our lives can probably still rattle off the names of today’s most popular shows. But for as crucial as television viewing is in modern culture, the television set itself, as a ubiquitous object in our environment, rarely captures our attention—turn one off and it seems to all but disappear. In this book, Chris Horrocks tells the story of the television set, exploring its contradictory presence in our lives as both a material object and a conveyor of illusory images. Horrocks begins in the nineteenth century and television’s prehistory as a fantastic, futuristic concept. He follows the television’s journey from its strange roots in spiritualism, imperialism, and Victorian experiments in electro-magnetism to the contested accounts of its actual invention, looking at the work of engineering pioneers such as Philo Farnsworth and John Logie Baird. Unboxing sets all across the world, he details how it arrived as an essential consumer product and began to play an extraordinary role as a bridge between public and private life. Horrocks describes how the console and cabinet themselves expressed status and good taste and how their designs drew on cultural phenomena such as the space race and the avant-garde. He discusses how we have both loved it for what it can provide and reviled it as a sinister object literally controlling our thoughts, and he shows how it has figured in other cultural realms, such as the work of artists like Wolf Vostell and Nam June Paik. Finally, Horrocks laments the death of the cathode ray tube and the emergence of the flat-screen, which has reduced the presence of the television as a significant material object. Altogether, The Joy of Sets brings this most elusive object into crystal-clear critical and historical focus.

Download or read book Shrink written by Lawrence R. Samuel and published by U of Nebraska Press. This book was released on 2013-04-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Psychology has stepped down from the university chair into the marketplace” was how the New York Times put it in 1926. Another commentator in 1929 was more biting. Psychoanalysis, he said, had over a generation, “converted the human scene into a neurotic.” Freud first used the word around 1895, and by the 1920s psychoanalysis was a phenomenon to be reckoned with in the United States. How it gained such purchase, taking hold in virtually every aspect of American culture, is the story Lawrence R. Samuel tells in Shrink, the first comprehensive popular history of psychoanalysis in America. Arriving on the scene at around the same time as the modern idea of the self, psychoanalysis has both shaped and reflected the ascent of individualism in American society. Samuel traces its path from the theories of Freud and Jung to the innermost reaches of our current me-based, narcissistic culture. Along the way he shows how the arbiters of culture, high and low, from public intellectuals, novelists, and filmmakers to Good Housekeeping and the Cosmo girl, mediated or embraced psychoanalysis (or some version of it), until it could be legitimately viewed as an integral feature of American consciousness.

Download or read book Funny Girls written by Michelle Ann Abate and published by Univ. Press of Mississippi. This book was released on 2018-12-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several generations, comics were regarded as a boys’ club—created by, for, and about men and boys. In the twenty-first century, however, comics have seen a rise of female creators, characters, and readers. While this sudden presence of women and girls in comics is being regarded as new and noteworthy, the observation is not true for the genre’s entire history. Throughout the first half of the twentieth century, the medium was enjoyed equally by both sexes, and girls were the protagonists of some of the earliest, most successful, and most influential comics. In Funny Girls: Guffaws, Guts, and Gender in Classic American Comics, Michelle Ann Abate examines the important but long-overlooked cadre of young female protagonists in US comics during the first half of the twentieth century. She treats characters ranging from Little Orphan Annie and Nancy to Little Lulu, Little Audrey of the Harvey Girls, and Li’l Tomboy—a group that collectively forms a tradition of Funny Girls in American comics. Abate demonstrates the massive popularity these Funny Girls enjoyed, revealing their unexplored narrative richness, aesthetic complexity, and critical possibility. Much of the humor in these comics arose from questioning gender roles, challenging social manners, and defying the status quo. Further, they embodied powerful points of collection about both the construction and intersection of race, class, gender, and age, as well as popular perceptions about children, representations of girlhood, and changing attitudes regarding youth. Finally, but just as importantly, these strips shed light on another major phenomenon within comics: branding, licensing, and merchandising. Collectively, these comics did far more than provide amusement—they were serious agents for cultural commentary and sociopolitical change.

Download or read book Freud on Coke written by David Cohen and published by Andrews UK Limited. This book was released on 2011-11-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Freud's involvement with cocaine and how it affected research long after he died... The book tells of a number of drug related tragedies Freud was involved in including the death of Ernest Fleischl and that of the less well known Otto Gross who was a good analyst, a cocaine addict and has advanced ideas about sex which led him to founding an orgiastic commune in Italy. Freud devotees will be unhappy with the book because it depicts their hero as all too human but it is a balanced view!

Download or read book Lucian Freud written by Catherine Lampert and published by . This book was released on 1993 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cartoon Vision written by Dan Bashara and published by University of California Press. This book was released on 2019-04-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cartoon Vision Dan Bashara examines American animation alongside the modern design boom of the postwar era. Focusing especially on United Productions of America (UPA), a studio whose graphic, abstract style defined the postwar period, Bashara considers animation akin to a laboratory, exploring new models of vision and space alongside theorists and practitioners in other fields. The links—theoretical, historical, and aesthetic—between animators, architects, designers, artists, and filmmakers reveal a specific midcentury modernism that rigorously reimagined the senses. Cartoon Vision invokes the American Bauhaus legacy of László Moholy-Nagy and György Kepes and advocates for animation’s pivotal role in a utopian design project of retraining the public’s vision to better apprehend a rapidly changing modern world.

Download or read book Freud written by Élisabeth Roudinesco and published by Harvard University Press. This book was released on 2016-11-14 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Élisabeth Roudinesco’s bold reinterpretation of Sigmund Freud is a biography for the twenty-first century—a sympathetic yet impartial appraisal of a genius admired but misunderstood in his time and ours. Alert to tensions in his character and thought, she views Freud less as a scientific thinker than as an interpreter of civilization and culture.

Download or read book Reading Freud written by Jean-Michel Quinodoz and published by Routledge. This book was released on 2013-12-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2010 Sigourney Award! Reading Freud provides an accessible outline of the whole of Freud's work from Studies in Hysteria through to An Outline of Psycho-Analysis. It succeeds in expressing even the most complex of Freud's theories in clear and simple language whilst avoiding over-simplification. Each chapter concentrates on an individual text and includes valuable background information, relevant biographical and historical details, descriptions of Post-Freudian developments and a chronology of Freud's concepts. By putting each text into the context of Freud's life and work as a whole, Jean-Michel Quinodoz manages to produce an overview which is chronological, correlative and interactive. Texts discussed include: The Interpretation of Dreams The 'Uncanny' Civilisation and its Discontents' The clear presentation, with regular summaries of the ideas raised, encourages the reader to fully engage with the texts presented and gain a thorough understanding of each text in the context of its background and impact on the development of psychoanalysis. Drawing on his extensive experience as a clinician and a teacher of psychoanalysis, Jean-Michel Quinodoz has produced a uniquely comprehensive presentation of Freud's work which will be of great value to anyone studying Freud and Psychoanalysis.