Download or read book Strategy in Airline Loyalty written by Evert R. de Boer and published by Springer. This book was released on 2017-10-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Download or read book Frequent Flyer written by Bob Reiss and published by Simon & Schuster. This book was released on 1994 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at the airline industry, including 72 hours in the life of Delta ship 714.
Download or read book MilesTalk written by Dave Grossman and published by Milestalk. This book was released on 2018-01-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a friend that always seems to be flying around the world in First Class and wonder how? Maybe you already know about "frequent flyer miles" but don't know how to get them yourself. Dave Grossman has been "that friend" for years and shares all of his secrets in this must-read for anyone with big travel dreams on a small budget.
Download or read book Mileage Maniac written by Steve Belkin and published by . This book was released on 2021-06-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Belkin is the 'Catch Me If You Can' of the frequent flyer mileage world and master navigator of the airline rewards underground. You be the judge of whether Belkin's sometimes daring, sometimes dubious, but always madcap, multi-million mileage earning was the stuff worthy of admiration or derision. With his over-the-top mileage earning plots, Belkin's attempts to stay under the radar were impossible. He couldn't escape the crosshairs of the airline fraud and security departments, the federal district court of Massachusetts, the Drug Enforcement Agency in Thailand, or the fearsome 'chocolate police' from Swiss Air. Were his mileage projects entrepreneurial escapades, greedy exploits or dark schemes? Even Belkin wasn't always sure. Once Belkin discovered creative and convoluted ways to earn international Business Class award tickets for pennies (even tenths-of a penny!) on the dollar, it became increasingly hard for him to determine when enough was enough. Was his relentless pursuit of the Almighty Mile steeped in opportunity or obsessiveness? Belkin mastered the art of mileage laundering. He found otherwise arcane promotions and products like luggage tags, magazine subscriptions and hair transplant consultations which seemingly only yielded a couple of thousand miles. Yet, he bought thousands of these superfluous items to transform them into a multi-million mile earning extravaganzas. Airline mileage earning is an unwitting hobby for the millions of people who step on a plane or whip out their credit card. But, it's a hobby fraught with frustration and resentment. The vast majority of people are thwarted in their attempts to redeem their miles at all, and those who do redeem, often are forced to do so at the extortionate peak rates. Mileage Maniac isn't a how-to book to make the mileage game easier for the reader. Rather, it's a chance for the reader to revel in the fact that somebody finally, namely Steve Belkin, actually beat the airlines (and beat 'em good!) at their own game. Mileage godfather Randy Petersen (FlyerTalk) and current mileage maestro Brian Kelly (The Points Guy) both concur that Belkin was one of the precursors of travel hacking.
Download or read book Loyalty Programs written by Philip Shelper and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
Download or read book Loyalty Management in the Airline Industry written by Ben Beiske and published by GRIN Verlag. This book was released on 2007-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (A), Middlesex University in London, 66 entries in the bibliography, language: English, abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′ are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty.
Download or read book Airlines written by and published by . This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Climate Change and Aviation written by Stefan Gossling and published by Routledge. This book was released on 2012-05-04 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a timely, challenging and fascinating book on a topic of central importance to the success or otherwise of our climate change policies. It sets down a clear marker for what has to be done in the aviation sector.' Professor John Whitelegg, Stockholm Environment Institute, University of York, UK 'Climate Change and Aviation presents a clear picture of the transport sector's greatest challenge: how to reconcile aviation's immense popularity with its considerable environmental damage and its dependence on liquid hydrocarbon energy sources. This book avoids wishful thinking and takes the much harder, but more productive, path of considering difficult solutions that clash with short-term and short-sighted expectations about the unlimited growth potential for flying.' Professor Anthony Perl, Urban Studies Program, Simon Fraser University, Canada 'A convincing and timely collection that brings together an impressive range of expertise. The book integrates various perspectives into a powerful core argument - we must do something, and quickly, to tackle the impact of aviation on our environment. The authors recognise the political difficulties associated with promoting change but present constructive options for policy makers. Required reading, especially for transport ministers set on promoting the growth of air travel.' Professor Jon Shaw, Director of the Centre for Sustainable Transport, University of Plymouth, UK Trends such as the massive growth in availability of air travel and air freight are among those which have led to aviation becoming one of the fastest growing emitters of greenhouse gases. These trends have also caused a shift in expectations of how we do business, where we go on holiday, and what food and goods we can buy. For these reasons aviation is (and is set to stay) high up on global political, organizational and media agendas. This textbook is the first to attempt a comprehensive review of the topic, bringing together an international team of leading scientists. Starting with the science of the environmental issues, it moves on to cover drivers and trends of growth, socio-economics and politics, as well as mitigation options, the result being a broad yet detailed examination of the field. This is essential reading for undergraduate and postgraduate courses in transport, tourism, the environment, geography and beyond, while also being a valuable resource for professionals and policymakers seeking a clear understanding of this complex yet urgently pressing issue.
Download or read book How to Sell More written by Harvard Business Review and published by Harvard Business Press. This book was released on 2013-02-26 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business. In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to: • Effectively recruit, train, manage, and support these key employees • Use smart pricing, promotions, and incentives to make your sales team more successful • Avoid the biggest mistakes entrepreneurs make when pursuing their first sales • Master the daily challenges of selling, from planning a sales call to handling a potential customer’s toughest questions More than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you’re looking for ways to bump up those numbers, this book offers you valuable insights and practical tools. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
Download or read book Harvard Business Review on Increasing Customer Loyalty written by Harvard Business Review and published by Harvard Business Press. This book was released on 2011 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
Download or read book Ultimate Journeys for Two written by Mike Howard and published by National Geographic Books. This book was released on 2017 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founders of HoneyTrek.com, this inspiring book reveals hidden-gem destinations and insider tips for unforgettable couples travel. In these informative pages, Mike and Anne Howard--officially the World's Longest Honeymooners and founders of the acclaimed travel blog HoneyTrek--whisk you away to journeys of a lifetime. Drawing on their experience traveling together across seven continents, they curate the globe and offer tested-and-approved recommendations for intrepid couples, bringing culture, adventure, and romance to any couple--no matter their age or budget. Chapters are organized by type of destination (for example, beaches, mountains, and deserts) to help travelers discover new places and experiences based on their interests. Each entry focuses on a specific region, getting to the essence of each locale and its one-of-a-kind offerings. The authors reveal the best time to visit, the best places to stay, and recommended activities--each with their own adventure rating to illustrate level of intensity. Special features include funny and insightful stories from the Howards' own adventures, expert advice from other renowned traveling couples, and tips to increase the romance and excitement at each destination. A large map shows every location covered in the book, and each entry has a locator map depicting the city and country. Both entertaining and informative, this book is an invaluable resource and inspiration for a lifetime of travel.
Download or read book Poverty in the Philippines written by Asian Development Bank and published by Asian Development Bank. This book was released on 2009-12-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of the global financial crisis and rising food, fuel, and commodity prices, addressing poverty and inequality in the Philippines remains a challenge. The proportion of households living below the official poverty line has declined slowly and unevenly in the past four decades, and poverty reduction has been much slower than in neighboring countries such as the People's Republic of China, Indonesia, Thailand, and Viet Nam. Economic growth has gone through boom and bust cycles, and recent episodes of moderate economic expansion have had limited impact on the poor. Great inequality across income brackets, regions, and sectors, as well as unmanaged population growth, are considered some of the key factors constraining poverty reduction efforts. This publication analyzes the causes of poverty and recommends ways to accelerate poverty reduction and achieve more inclusive growth. it also provides an overview of current government responses, strategies, and achievements in the fight against poverty and identifies and prioritizes future needs and interventions. The analysis is based on current literature and the latest available data, including the 2006 Family Income and Expenditure Survey.
Download or read book Protect Your Family from Lead in Your Home written by and published by . This book was released on 1995 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Airlines written by James Patrick Hanlon and published by Routledge. This book was released on 2007 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive insight into today's global airline industry - now in its 3rd edition!
Download or read book Rediscovering Travel A Guide for the Globally Curious written by Seth Kugel and published by Liveright Publishing. This book was released on 2018-11-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary philosophy for rookie and veteran travelers alike, Rediscovering Travel “gets to the heart of why we travel” (Matt Kepnes, “Nomadic Matt”). Having captivated millions during his tenure as the New York Times’s “Frugal Traveler,” Seth Kugel is one of our most internationally beloved travel writers. With the initial publication of Rediscovering Travel, he took the corporate modern travel industry to task, determined to reignite an age- old sense of adventure that has virtually been vanquished by the spontaneity- obliterating likes of Google Maps, TripAdvisor, and Starwood points. Now in travel- friendly paperback, this “funny, inspiring and well- crafted” companion (Associated Press) reveals how to make the most of new apps and other digital technologies without being shackled to them. Writing for the tight- belted tourists and the fi rst- class fl yer, the eager student and the comfort- seeking retiree, Kugel shows all readers “not only where to look, but how” (Samantha Brown), and promises that we too can rediscover the joy of discovery. “Travel is not about the destination but the experience. . . . That’s what makes [it] so appealing, so addictive, and that’s what makes Rediscovering Travel so necessary.” — Peter Greenberg
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Download or read book Compendium of International Civil Aviation written by Adrianus D. Groenewege and published by . This book was released on 1996 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
