Download or read book Franchising Licensing written by Andrew J. Sherman and published by AMACOM/American Management Association. This book was released on 2004 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Download or read book Franchising and Licensing written by Andrew Sherman and published by AMACOM. This book was released on 2011-04-13 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.
Download or read book MODULE OF FRANCHISING LICENSING Penerbit UMK written by Norfazlirda Hairani and published by Penerbit UMK. This book was released on 2021-09-26 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.
Download or read book Franchising and Licensing written by Andrew Sherman and published by Amacom. This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.
Download or read book Media Franchising written by Derek Johnson and published by NYU Press. This book was released on 2013-03-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
Download or read book Franchise Your Business written by Mark Siebert and published by Entrepreneur Press. This book was released on 2015-12-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
Download or read book Franchising and Licensing written by Jerry Cohen and published by . This book was released on 1980 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Licensing Agreements written by Michala Meiselles and published by Kluwer Law International B.V.. This book was released on 2018-10-02 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a contingency plan for each party in the event the contractual relationship breaks down. However, international licensing of intellectual property, software or technology confronts the contracting parties with its own distinct challenges. When planning, drafting and negotiating such agreements, it is imperative to know exactly what core issues need to be addressed. This book provides this know-how in an easy-to-use, clear and concise fashion. This expert guide to the complex world of international licensing agreements brings together all the essential materials needed when dealing with such agreements and covers the following: • business models that may be used by the contracting parties; • standard provisions encountered in an array of international licensing agreements; • analysis of the key clauses in various international licensing agreements inter alia trademark, software, franchise and technology licences with provisions as affected by jurisdiction; • effect of competition law in a variety of jurisdictions; • ensuring trademark protection at both national and international levels; • clear explanation of key franchising terminology and disclosure rules; and • effect of international dispute resolution rules in a range of jurisdictions. Alongside detailed contract analysis, the book details numerous case studies from an array of industries, with detailed commentary. Practitioners operating within or representing medium to large firms who normally have to prepare or provide advice on international licence arrangements will quickly find this reference material indispensable. The book’s thorough analysis of this complex area will also be welcomed by professionals working for universities, industry, interest groups, government departments and international organisations.
Download or read book Franchising and Licensing of Public Services in Florida written by Joseph W. Little and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Franchising in America written by Thomas S. Dicke and published by UNC Press Books. This book was released on 2017-12-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Download or read book Franchising and Licensing written by Andrew J. Sherman and published by AMACOM/American Management Association. This book was released on 1999 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to setting up and running a franchise or licensing operation, with particular emphasis on how to use these two techniques as powerful business growth strategies.
Download or read book Franchising and Licensing for Business Growth written by Research Institute of America, inc and published by . This book was released on 1985 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Download or read book In Good Company written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-03-04 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Download or read book Business Strategies and Legal Considerations in Franchising and Non franchise Trademark Licensing written by and published by . This book was released on 1989 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Grow Your Company Through a Franchise Or License Business Model written by Ángel Manuel Montaña Pedrero and published by Independently Published. This book was released on 2023-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Grow your Company Through a Franchise or License Business Model" is a resource for entrepreneurs and business owners seeking success through Franchise/License Business Models. In an era of expansion-driven success, this book provides essential technical insights. This book covers the following areas: Business Operations Structure: Build a solid foundation with financial management, marketing, and compliance strategies. Business Operations Compliance: Navigate regulatory complexities, mitigate risks, and prioritize quality control. Definition of a Business Model: Create an adaptable, brand-aligned business model for a changing marketplace. Business Mission, Vision, and Values: Foster a customer-centric, community-involved corporate culture with engaged employees. Quality Management System: Implement quality culture, trust, and regulatory compliance with benchmarking and supply chain integration. Process-Based and Continuous Improvement Approach: Optimize your operations with continuous improvement. Onboarding Definition and Implementation: Seamlessly onboard franchisees or licensees with site selection, financial planning, and metrics. Definition and Implementation of Policies: Ensure brand quality, safety, and customer-centricity. Environment, Health, and Safety Requirements: Dive into EHS requirements and their seamless execution. Management of Suppliers and Vendors: Align with suppliers systematically, ensuring transparency and approval. Finance, Accounting, and Controlling: Master financial aspects, including budgeting, expense management, and reporting. Annual Management Review: Implement a review process for progress and adaptation. Contingency Plan and Risk Management: Prepare for and mitigate risks. Marketing and Branding: Create a unique brand identity and engage customers through tailored marketing and digital tools. Sales Operations: Understand sales dynamics, from pricing to performance metrics. Customer Service: Enhance brand reputation, handle feedback, and leverage technology for impeccable service. Human Capital Structure: Manage your human resources for consistent performance. Standardization of Processes and Methods: Ensure brand consistency, efficiency, and compliance. Balanced Scorecards and Reporting: Evaluate business operations holistically. Process Changes and Modifications: Adapt to market changes, maintaining brand consistency. Product Innovation Process: Innovate with a focus on quality, consistency, and marketing. E-commerce and Logistics' Strategy: Enhance customer satisfaction and efficiency with e-commerce and logistics strategies. Internal Communication Procedures: Establish effective internal communication for performance reporting. Insurances, Permits, and Legal Requirements: Navigate business insurances, permits, and legal obligations. Franchise and Licensing Case Studies: Learn from industry giants like McDonald's and Disney to adapt their success to your business. This book is the go-to guide for those eager to thrive in the dynamic world of franchising and licensing. It's designed to help you grow your company and make it a success in the realm of Franchise and License Business Model
