Download or read book Fowler s Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1897 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fowler s Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1899 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fowlers Publicity Encyclopedia written by Edward Theodore Page and published by . This book was released on 1904 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fowler s Publicity Encyclopedia written by Edward Page and published by . This book was released on 1904 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Activities and Study Guide for Burrow Fowlers Marketing 4th written by James L. Burrow and published by Cengage Learning. This book was released on 2015-03-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Download or read book Organic Social Media written by Jenny Li Fowler and published by Kogan Page Publishers. This book was released on 2023-12-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
Download or read book Profitable Advertising written by and published by . This book was released on 1897 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loose Leaf for Advertising and Promotion written by George E. Belch and published by McGraw-Hill Education. This book was released on 2020-02-04 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
Download or read book Marketing written by James L. Burrow and published by Cengage Learning. This book was released on 2015-02-20 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING 4E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and social media are presented as keys to students' success. Emphasis on careers includes the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book A Good Neighborhood written by Therese Anne Fowler and published by Macmillan + ORM. This book was released on 2020-03-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER * One of NPR's Best Books of 2020 "A provocative, absorbing read." — People “A feast of a read... I finished A Good Neighborhood in a single sitting. Yes, it’s that good.” —Jodi Picoult, #1New York Times bestselling author of Small Great Thingsand A Spark of Light In Oak Knoll, a verdant, tight-knit North Carolina neighborhood, professor of forestry and ecology Valerie Alston-Holt is raising her bright and talented biracial son, Xavier, who’s headed to college in the fall. All is well until the Whitmans—a family with new money and a secretly troubled teenage daughter—raze the house and trees next door to build themselves a showplace. With little in common except a property line, these two families quickly find themselves at odds: first, over an historic oak tree in Valerie's yard, and soon after, the blossoming romance between their two teenagers. A Good Neighborhood asks big questions about life in America today—what does it mean to be a good neighbor? How do we live alongside each other when we don't see eye to eye?—as it explores the effects of class, race, and heartrending love in a story that’s as provocative as it is powerful.
Download or read book Fourth Estate written by and published by . This book was released on 1905 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1913 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Opportunity written by and published by . This book was released on 1944 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hellenistic Aesthetic written by Barbara Hughes Fowler and published by Univ of Wisconsin Press. This book was released on 1989 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fowler's . . . own insights are apparent throughout, and they seem to distill the personal appreciation and understanding of a scholar who has devoted much of her career to both contemplating and enjoying Hellenistic poetry. . . . [This book] would make an excellent background text for courses in later Greek and Roman art, and it can be read with profit by anyone interested in exploring the character of Hellenistic culture."--J. J. Pollitt, American Journal of Archaeology "Outstanding is the range of examples discussed both in poetry and art. Theocritus, Callimachus, Appolonius, the epigrammatists, and others--that is, the major figures of the time--are considered at length and in several different contexts. Passages are quoted in the original Greek, translated, and analyzed. Fowler's sensitivity to poetic forms, evident in her other published writings, is again evident here. In addition, however, the philosophical context is not overlooked. . . . Also highly commendable are the liberal references to works of art. Sculpture in the round and in relief, portraits, terracotta figurines, original paintings (grave stelai) and Campanian murals, mosaics, gold and silver vessels, and jewelry are introduced at various points. Every work of art discussed is illustrated in astonishingly clear photographs, which are interspersed in the body of the text."--Christine Mitchell Havelock "The Hellenistic Aesthetic provides classicists with their first thorough discussion of the aesthetic unity found in Hellenistic art and literature. . . . Fowler examines parallels both in subject matter and in artistic approach among a diverse group of literary genres and artistic forms. In twelve chapters, The Hellenistic Aesthetic surveys Alexandrian epigrams, pastorals, epics, sculptural groups, mosaics, paintings, and jewelry to supply a convincing, and frequently unexpected, picture of a unified aesthetic vision."--Jeffrey Buller, Classical Outlook
Download or read book Advertising Selling written by and published by . This book was released on 1913 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:
