Download or read book Four Essays on the Interface Between Marketing and Operations in Supply Chain Management written by Pietro De Giovanni and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.

Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Download or read book Perspectives in Operations Management written by Rakesh K. Sarin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1992 a conference honoring Elwood S. Buffa was held at the Anderson Graduate School of Management of the University of California, Los Angeles. This book is a collection of the work presented at that conference. The scholars who gathered to honor El are the prominent researchers in the field of Operations Management. Their collective work published in this book represents the richness of the field and provides the reader with valuable insights into its important issues and problems. While any grouping of the articles by these distinguished scholars will be arbitrary, I have organized the book in four sections. In the first section the articles dealing with the strategic issues in Operations Management are compiled. The articles deal with continuous improvement, quality, services, supply chain management, and creating value through operations. The articles that explore the interface of Operations Management with other functional areas, e.g. engineering and marketing, are grouped in the second section. The third section of the book contains articles that attempt to model some important planning problems that arise in the management of production and operations. Some of the papers in this section provide state of the art reviews of selected topic areas. Finally, the fourth section contains articles that deal with future directions for Operations Management. The authors offer several insights into the future evolution of the field. The book begins with the keynote address given by El Buffa at the start of the conference on November 2, 1991.

Download or read book Four Essays on International Entrepreneurship written by Gordian Rättich and published by Springer Science & Business Media. This book was released on 2011-07-29 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2003 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.

Download or read book Essays on Purchasing and Supply Management written by Daniel Kern and published by Springer Science & Business Media. This book was released on 2011-04-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Kern provides an answer on how to implement the theoretical concepts into day-to-day business of multinational corporations through the empirical validation of SCM models and in-depth casestudies. The four essays cover research on inter-firm collaboration, supply risk management, purchasing competences and research on measuring and benchmarking SCM efforts.

Download or read book Issues in Operations Management and Marketing Interface Research written by Liwen Chen and published by . This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been well-studied in both economics and marketing literature. However, less attention has been paid on how vertical differentiation has been operationalized. In this dissertation, we focus our study on two types of vertical differentiation: the one created by a product line which is produced by the same firm, and the one created by products from different firms. We especially are interested in the so-called private label products vs. the national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions among the members of a supply chain in several different contexts. In the first piece of work, we use a game theoretic model to explore how the ability of a retailer to introduce a private label product affects its interaction with a manufacturer of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be affected by the entry of a competitor when there are strategic suppliers of a critical component. If these suppliers behave strategically, it is not clear that the entry of other players will necessarily be harmful to the incumbent. In the last work, we pay our attention to an emerging change happening in the industry: some retailers begin to sell their private labels through their competitors. We investigate the strategic role of a retailer selling her own private label products through another retailer. In summary, this dissertation illustrates how vertical differentiation play a crucial role in firms' supply chain as well as marketing strategies. Therefore, it is important for firms to recognize these strategic issues related to vertically differentiated products while making operations/marketing decisions.

Download or read book Essays on Supply Chain Management in Emerging Markets written by Micha Hirschinger and published by Springer. This book was released on 2015-11-17 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Micha Hirschinger emphasizes the importance of foresight on logistics and institutions in particular for effective decision making as distinct research in this context is limited. He applies a systematic and transferable multi-method approach based on Delphi studies and fuzzy c-means cluster analysis to develop profound scenarios for the future. He uses the relevance of information-processing requirements to investigate whether centralization of purchasing organizations increases functional efficiency. The author finally shows how a sharing-economy business model transfer could help to overcome the limited access to factor markets, especially trucks, at the base of the pyramid.

Download or read book Special Issue Exploring the Relationship Between Marketing and Supply Chain Management written by John T. Mentzer and published by . This book was released on 2010 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Supply Chain Operations in the Arctic written by Antonina Tsvetkova and published by Taylor & Francis. This book was released on 2023-11-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extant corpus of research on supply chain sustainability in the Arctic exhibits a conspicuous neglect of the social dimension, rendering it the most underprivileged among the three pillars of sustainability. A deep dive into the Arctic, this edited volume endeavors to fill this opulent lacuna by placing the unjustly forsaken concept of social sustainability at the forefront of supply chain management (SCM) research. By showcasing real-life case studies of supply chain operations, all in different industries and located in various Arctic regions, this book delves into the intricate interplay between business interests, political ambitions, and social issues. In response to the burgeoning demand for more in-depth empirical studies within the SCM landscape, it offers a compelling tapestry of experiences and candid views on the complexities of implementing socially sustainable and responsible policies in Arctic supply chains. Featuring contributions by 26 esteemed scholars worldwide, this collection proffers 13 thought-provoking and insightful chapters, arranged in a logical and coherent sequence that enables readers to follow a clear thread of argumentation. With abundant theoretical insights and empirical data, Supply Chain Operations in the Arctic: Implications for Social Sustainability will appeal to a wide range of readers keeping a close eye on Arctic operations and sustainable issues. It is a timely and essential resource for students and scholars of SCM and sustainability studies, as well as businesses, policymakers, Indigenous Peoples, and non-governmental organizations seeking to promote socially responsible supply chain practices in the Arctic.

Download or read book Operations Management and Marketing Interface written by Michelle M. H. Şeref and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This dissertation focuses on supply chain management (SCM) decisions under various marketing strategies in the Operations Management (OM) / Marketing interface research area. It is composed of three primary research chapters. The first research chapter examines optimal inventory and pricing decisions under advance selling. Advance selling is a marketing strategy in which consumers have a chance to reserve a product in an advance sales period which occurs prior to the sales period. The retailer in this scenario must make an inventory order decision before the advance sales period begins to best meet demand in both the advance sales and consumption periods. I derive optimal inventory and pricing policies. The second research chapter focuses on optimal pricing and time-to-market decisions in a new product technology (NPD) environment. I consider two generations of a new technology product considering both price and diffusion effects on sales. I derive optimal pricing and time-to-market decisions for three different sales functions. The final research chapter considers the innovation speed of new technologies in a pricing and time-to-market model. I determine the optimal number of generations to offer of a new product in this scenario. All three research chapters contribute to the OM/Marketing research literature by solving business problems from a combined OM and Marketing perspective.

Download or read book Lecture Notes in Management Science written by Kaveh Sheibani and published by Tadbir Institute for Operational Research, Systems Design, and Financial Services. This book was released on 2008-09-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather contributions presented at the 1st International Conference on Applied Operational Research (ICAOR 2008) in Yerevan, Armenia, September 15-17, 2008, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.

Download or read book Essays in operations and supply chain management written by Shubin Xu and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Supply Chain Relationship Management in International Manufacturing An Investigation at Country Industry and Firm Levels written by Torsten Doering and published by . This book was released on 2017 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply chain management professionals are required to make decisions in an increasingly complex and connected global environment. The pace of growth in international trade has fueled an operations and supply chain management evolution, which is built on strategic purchasing, sourcing from emerging markets, virtual networks and cross-cultural inter-firm linkages. Firms are progressively considering, planning and implementing network forms of organization, in a quest for a sustainable competitive advantage. While much work has been accomplished in the domain of supply chain integration, this dissertation contributes through the investigation of hitherto untested hypotheses, based on a large-scale international manufacturing data set. National, industry and firm level variables, as well as economic indicators, legal and political characteristics are part of the analysis and evaluation. The data required for all three investigations stems from the Global Manufacturing Research Group (GMRG). This multinational group of researchers, which the author is a part of, continued to collect data from manufacturing firms since 1986, to study contemporary operations and supply chain management topics (Whybark, Wacker, & Sheu, 2009). The reach of this project is manifested through at least thirty-seven peer-reviewed journal articles, which were published based on this dataset in the period between 2011 and 2015 (Appendix 3. 1). This dissertation consists of three essays: The first essay examines the moderating effects of Hofstede and GLOBE national culture scores on the effectiveness of supply chain integration investments across a sample of manufacturing plants in fourteen countries. Hierarchical linear models were used with delivery performance and financial performance as dependent variables. A second set of tests added four country-level variables in line with the CAGE framework, to assess possible effects above and beyond national culture. The results confirm that investments in supply chain integration with customers and suppliers have an overall positive impact on delivery and financial performance. The country-level differences in the relationship between process integration investments and performance could be partially explained by the GLOBE national culture dimensions, but not by the Hofstede dimensions. The results show that supply chain integration may be mostly affected by the GLOBE national culture dimensions of uncertainty avoidance and future orientation. Further investigations using the CAGE framework variables show that beyond the GLOBE cultural dimensions, additional national distance indicators such as linguistic distance, the Corruption Perceptions Index, the Logistics Performance Index and the Human Development Index, do not explain variation to a significant extent. The second essay investigates the cultural antecedents of collaboration to identify critical factors affecting delivery performance and financial performance of supply chains. These relationships are tested across cultures in an international context, with a view to assess the robustness of past and new findings. Structural analysis with both covariance and partial least squares-based estimation methods was conducted, with information sharing, trustworthiness and shared values as the three cultural antecedents for collaboration. An overall positive relationship was established across cultures between the three antecedents and delivery as well as financial performance. Subsequent moderation analysis showed that information sharing has an indirect link to performance, statistically mediated by trustworthiness. In addition, an extensive multigroup analysis using moderators at the internal (e. g. : production type), industry (e. g. : dynamic vs. static, product life cycle) and international level (e. g. : emerging vs. advanced economies, proportion of foreign sourcing) provides detailed insights. For instance, shared values gain importance in more dynamic industrial environments, external collaboration appears to pay off especially for firms with one-of-a-kind products, and the link between collaborative satisfaction and financial performance is on average stronger for firms in emerging economies. These comprehensive empirical results provide a valuable understanding of existing collaborative relationships, and demonstrate that internal and external contexts should inform the design of inter-firm relationships. The third essay reviews methods to study the long-term temporal effects of supply chain management practices that are not captured in cross-sectional studies. Many researchers tend to call for longitudinal research when concluding operations management studies, yet there is still a dearth of longitudinal research. An overview of panel, repeated cross-sectional and other survey designs was provided, including a discussion of survey features, advantages and disadvantages. This discussion has been missing from the operations management literature. The study also examines existing large-scale operations management survey efforts for applicability of time based operations management research. Analytical methods typically used in sociology and political science disciplines are identified and applied, with a focus on repeated cross-sectional analysis in the operations management context. We introduce options for analysis of repeated-cross sectional data, discuss findings based on 30 years of data, and provide survey recommendations to enable future longitudinal research.

Download or read book New Perspectives in Operations Research and Management Science written by Y. Ilker Topcu and published by Springer Nature. This book was released on 2022-06-24 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents innovative operations research applications in business, specifically industrial engineering and its sub-disciplines. It investigates new perspectives in operations research and management science with regard to research methods, the research context, and industrial engineering, offering readers a broad range of new approaches to management problems. The book features the latest work of researchers who have worked with Professor Fusun Ulengin or built upon her work in their academic careers. Written in honor of Prof. Ulengin, this book was edited by her former Ph.D. students, who are now experts in operations research, multiple criteria decision making, competitiveness, logistics, and supply chain management. Prof. Ulengin’s impact in academia is visible in the range of topics and methodologies featured in this book: Location and transportation problems, competitiveness of nations, food supply chains, debt collection, mathematical modelling, multiple criteria decision making, data envelopment analysis, random forests, and Bayesian networks.

Download or read book Journal of Operations Management written by American Production and Inventory Control Society and published by . This book was released on 1997 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: