Download or read book Forging an Ironclad Brand A Leader s Guide written by Lindsay Pedersen and published by Lioncrest Publishing. This book was released on 2019-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.

Download or read book Forging a Great Brand the Brand Architecture Workshop written by David Okrent and published by . This book was released on 2015-09-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company is capable of having a fantastic high-earning brand, but few attain one, why? Because most firms lack a straight-forward tried and true process for converting the brand strategy, brand architecture, and brand personality into organizational and individual actions. This workbook and guide reveals a step-by-step approach to help businesses create a market-driven brand strategy, architecture, and personality, and shows them how to convert these items into actions that make the brand a positive force in the marketplace. Using this process a firm can develop and deliver a brand that customers will love and ideally competitors will fear. Imagine what a firm can do when it can deliver a fantastic brand experience consistently. Why a fantastic brand? Because a fantastic brand helps companies achieve significant earnings over their competition. This guide is for people like business consultants, marketers, brand managers, product managers, owners, CEOs, CMOs, entrepreneurs, or anyone that wants to create brand equity by becoming deeply meaningful and desired by potential customers. If you want to go beyond the theory of branding to a practical approach for creating a strong brand then this guide is for you. Here are the key worksheets detailed in this detailed in this guide: 1. Business Environmental Assessment 2. SWOT Analysis 3. Target Customer Segment Definition 4. Firm's Personality 5. Defining the Big Idea 6. Competitive Differentiation 7. Purpose, Mission, Vision, Brand Promise 8. Brand Architecture 9. Behavioral and Operational Attributes and Narratives 10. Brand Personality 11. Positioning Statement The guide goes over how to use each worksheet and provides insights into how to run the workshop. It also contains additional background on what a brand is and how we believe a strong one can be created. This guide is based on over a decade of delivering workshops and implementing their results. Consultants may charge $5,000 or more to do workshops like this, but for the low price of this guide you can get same benefit for a much lower cost. Now is the time to commit to having a fantastic brand, order now. Full size PowerPoint and pdf versions of the worksheets are available to all purchasers at www.heartcentricmarketing.com.

Download or read book Introduction to Business written by Heidi M. Neck and published by SAGE Publications. This book was released on 2023-03-21 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

Download or read book The Brand Therapy Book Key Branding Lessons to Save Time and Money While Winning Hearts and Minds written by Fabian Geyrhalter and published by Brandtro. This book was released on 2020-05-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Download or read book This Side of Salvation written by Jeri Smith-Ready and published by Simon and Schuster. This book was released on 2014-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: After his older brother is killed, David turns to anger and his parents to religion, but just as David's life is beginning to make sense again his parents press him and his sister to join them in cutting worldly ties to prepare for the Rush, when the faithful will be whisked off to heaven.

Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Download or read book Nemesis written by Brendan Reichs and published by Penguin. This book was released on 2017-03-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orphan Black meets Lord of the Flies in this riveting new thriller from the co-author of the Virals series. It's been happening since Min was eight. Every two years, on her birthday, a strange man finds her and murders her in cold blood. But hours later, she wakes up in a clearing just outside her tiny Idaho hometown—alone, unhurt, and with all evidence of the horrifying crime erased. Across the valley, Noah just wants to be like everyone else. But he’s not. Nightmares of murder and death plague him, though he does his best to hide the signs. But when the world around him begins to spiral toward panic and destruction, Noah discovers that people have been lying to him his whole life. Everything changes in an eye blink. For the planet has a bigger problem. The Anvil, an enormous asteroid threatening all life on Earth, leaves little room for two troubled teens. Yet on her sixteenth birthday, as she cowers in her bedroom, hoping not to die for the fifth time, Min has had enough. She vows to discover what is happening in Fire Lake and uncovers a lifetime of lies: a vast conspiracy involving the sixty-four students of her sophomore class, one that may be even more sinister than the murders.

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Download or read book Robin Sharma Pack 8 Volume Set written by Robin Sharma and published by Jaico Publishing House. This book was released on 2019-08-26 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ROBIN SHARMA LIBRARY FOR LEGENDS [AND EVERYDAY HEROES] Includes 8 international bestsellers New Collector’s Edition has all of Robin Sharma’s bestselling titles in one pack. Includes FREE The Monk Who Sold His Ferrari audiobook read by the author. Volume 1 - The 5 am Club Volume 2 - The Monk Who Sold His Ferrari (With free audiobook) Volume 3 - Discover Your Destiny Volume 4 - Family Wisdom Volume 5 - Who Will Cry When You Die? Volume 6 - The Greatness Guide Volume 7 - The Mastery Manual Volume 8 - The Leader Who Had No Title ROBIN SHARMA is a globally respected humanitarian. Widely considered one of the world’s top leadership and personal optimization advisors, his clients include famed billionaires, professional sports superstars and many Fortune 100 companies. The author’s #1 bestsellers, such as The Monk Who Sold His Ferrari, The Greatness Guide and The Leader Who Had No Title are in over 92 languages, making him one of the most broadly read writers alive today. Go to robinsharma.com for more inspiration + valuable resources to upgrade your life “Robin Sharma’s Following Rivals that of the Dalai Lama.” The Times of India “Global Humanitarian.” CNN “Leadership Legend.” Forbes

Download or read book The Dictator s Handbook written by Bruce Bueno de Mesquita and published by Public Affairs. This book was released on 2011-09-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the theory of political survival, particularly in cases of dictators and despotic governments, arguing that political leaders seek to stay in power using any means necessary, most commonly by attending to the interests of certain coalitions.

Download or read book Letting Ana Go written by Anonymous and published by Simon and Schuster. This book was released on 2013-06-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes an excerpt from an upcoming anonymous diary, 'Lucy in the sky.'

Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Download or read book Survive written by Alex Morel and published by Penguin. This book was released on 2012-08-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hatchet meets Lost in this modern-day adventure tale of one girl's reawakening Jane is on a plane on her way home to Montclair, New Jersey, from a mental hospital. She is about to kill herself. Just before she can swallow a lethal dose of pills, the plane hits turbulence and everything goes black. Jane wakes up amidst piles of wreckage and charred bodies on a snowy mountaintop. There is only one other survivor: a boy named Paul, who inspires Jane to want to fight for her life for the first time. Jane and Paul scale icy slopes and huddle together for warmth at night, forging an intense emotional bond. But the wilderness is a vast and lethal force, and only one of them will survive.

Download or read book The Prey written by Andrew Fukuda and published by Simon and Schuster. This book was released on 2013-01-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Gene and the remaining humans - or hepers - death is just a heartbeat away. On the run and hunted by society, they must find a way to survive in The Vast... and avoid the hungry predators tracking them in the dark. But they're not the only things following Gene. He's haunted by the girl he left behind and his burgeoning feelings for Sissy, the human girl at his side. When they discover a refuge of exiled humans living high in the mountains, Gene and his friends think they're finally safe. Led by a group of intensely secretive elders, the civilisation begins to raise more questions than answers. A strict code of behaviour is the rule, harsh punishments are meted out, young men are nowhere to be found - and Gene begins to wonder if the world they've entered is just as evil as the one they left behind. As life at the refuge grows more perilous, he and Sissy only grow closer. In an increasingly violent world, all they have is each other . . . if they can only stay alive.

Download or read book The Bible on Leadership written by Lorin Woolfe and published by AMACOM Div American Mgmt Assn. This book was released on 2002-06-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions have been inspired by the Bible’s spiritual lessons. Now, Lorin Woolfe provides a unique way to view the Bible . . . for leadership lessons that can be applied to our modern business world. Consider David’s courage and innovation in slaying Goliath with just a stone and a sling; Moses’ outstanding ""succession planning"" in picking Joshua; Joseph and the political skills that brought him to the seat of power; and of course, Jesus’ compassion, communication skills, and vision that launched Christianity (a long-term success by any measure). These are leaders among leaders. Their achievements -- and their inspired methods of achievement -- offer a wholly different perspective on business leadership. For the dozens of Biblical stories presented, the book provides: * A concise retelling of each story * One (or more) leadership lessons suggested by each story * Examples of contemporary business leaders who exhibit some of the inspired traits of these ancient leaders, including: Fred Smith of FedEx, Howard Shultz of Starbucks, Tom Chappell of Tom’s of Maine (a “toothpaste with a mission”), Roy Vagelos of Merck, and many more. The chapters cover these universal topics: Courage * Purpose * Communication * Honesty and Integrity * Power and Influence * Performance Management * Team Building * Humility * Compassion * Justice * Encouragement and Consequences * Wisdom * Creating the Future Each topic concludes with a list of key points to keep in mind as readers continue on their own leadership journeys.

Download or read book CEO Excellence written by Carolyn Dewar and published by Simon and Schuster. This book was released on 2022-03-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--