Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Download or read book Foodservice and Restaurant Marketing written by Robert D. Reid and published by . This book was released on 1983 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Restaurant Marketing That Works written by Matt Plapp and published by . This book was released on 2021-06-29 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Eating written by Charlie Hopper and published by . This book was released on 2013-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Eating is filled with ideas and advice about restaurant marketing--and how to communicate motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious." Branding. Advertising. TV ads. Food photography. Content marketing. Social media. Kid's programs, packaging opportunities, dealing with online reviews: it's all here, along with advice about answering bigger questions of positioning and brand personality. Selling Eating also contains extensive examples of the power of language in restaurant marketing, including ways to avoid the cliché terminology common to ads in the restaurant category. Hopper introduces you to restaurant marketers, ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane. He holds up campaigns from Domino's, Jack in the Box, Outback, Panera, Burger King, Applebee's, Wendy's, Ruby Tuesday, Taco Bell, Texas Roadhouse, Subway and many more--pointing out strengths and weaknesses. With a forward by Russ Klein, former CMO of Arby's and Burger King, the book has received praise from prominent restaurant industry figures. "This is a great read for those in the business who need a refresher, or people who are just starting out," says Kim Bartley, Marketing Vice President, White Castle. "Sometimes those of us who do this every day get set in our ways--Selling Eating helps us see our competitor's advertising through a fresh lens.... I'm giving copies to everyone on my team." And Paul Barron, CEO of Foodable and author of The Chipotle Effect, says, "I regularly see restaurants struggle with the exact issues this book covers... Fun to read, and instructive." Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for over 20 years. He teaches advertising and writing at Butler University, blogs at SellingEating.com, and has spoken at the National Restaurant Association's annual trade show about effective restaurant communications. He's a contributor to Food & Drink International and Adweek, and his work for restaurants--especially his long tenure as creative director and writer for Steak 'n Shake restaurants--has been featured in The New York Times, Communication Arts, and Nation's Restaurant News.
Download or read book Grassroots Marketing for the Restaurant Industry written by and published by iUniverse. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foodservice Marketing for the 90s written by Tom Feltenstein and published by Wiley. This book was released on 1992-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.
Download or read book Guest based Marketing written by Bill Marvin and published by John Wiley & Sons. This book was released on 1997 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.
Download or read book Hospitality and Restaurant Marketing written by National Restaurant Association (U.S.) and published by Pearson. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for HOSPITALITY & RESTAURANT MARKETING courses within Culinary Arts and Hospitality Management departments. This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program(R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential.* The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.
Download or read book Restaurant Marketing written by Robert Mark Jakobsen and published by BoD – Books on Demand. This book was released on 2015-12-04 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up - Branding & Image - Personality & People - The Science of Restaurant Growth - 4 Core Ways to Increase Restaurant Sales - 8 Business Tips For Success - Top 15 Quick Restaurant Marketing Ideas - Traditional Offline Marketing - Facebook Marketing
Download or read book Restaurant Marketing in the New Economy written by Rory Fatt and published by . This book was released on 2012 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Misfit Marketing for Restaurants written by Jace Kovacevich and published by Misfit Media Incorporated. This book was released on 2020-10-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and opening additional locations in new cities regularly. They are the business leaders who challenge the status quo, who adopt and adapt to new and every-changing technology, and who refuse to be average. And what's amazing is... They are doing all of this without overworking, breaking the bank on marketing gimmicks, or taking out business loans There's so much out there on the topic of restaurant growth techniques that it can be quite overwhelming... Misfit Marketing For Restaurants is a book for those who want more out of their restaurant and are looking to make a dent in the food and beverage universe. After servicing over 250 restaurant concepts across the globe and helping these businesses to acquire guests through their digital marketing strategies, Brett Linkletter and Jace Kovacevich, founders of Misfit Media, have gained unparalleled insight in the restaurant marketing space. They have been named "Top Performing Local Business Agency" by Manychat, have received 2 published Facebook((TM)) Business case studies, and have become wildly famous for their unique approach to guest acquisition and retention through what they call "Omnichannel Chat Marketing". To be a true "Misfit" means to do things differently; Brett and Jace embrace this concept to their core. After reading this book, you will learn the framework of developing a digital marketing machine that will not only help your restaurant acquire guests but will also keep them coming back. You will also learn: How to generate consistent, trackable, predictable revenue every month from social media, regardless of your following. Key tools and metrics used to measure how much guests spend per visit down to the dollar. 8 real-life case studies of restaurants executing these strategies and seeing extraordinary success. Whether you are a restaurant owner who is struggling to see results from your marketing strategy or you are already seeing success but are looking to take your business further and expand, this book will provide you with the know-how knowledge and extensive toolset to elevate your growth!
Download or read book Restaurant Marketing and Advertising written by Amy S. Jorgensen and published by Atlantic Publishing Company. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory. Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended! Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Download or read book Creative Marketing for the Foodservice Industry written by William P. Fisher and published by John Wiley & Sons. This book was released on 1982-01-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Restaurant Marekting Career Competencies in Marketing Series Text Workbook written by Leonard Dupee White and published by Glencoe/McGraw-Hill. This book was released on 1945 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by Van Nostrand Reinhold Company. This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Download or read book Strategic Marketing in Food Service written by Irving I. Eison and published by . This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Rapid change is an inherent aspect of the foodservice industry. The ever-changing needs of the consumer can be met with appropriately planned marketing strategies. In order to prosper and profit, the foodservice professional will need to anticipate these changes and interpret them accordingly. Basic marketing principles, refined for resaurant/foodservice are discussed and examples are used from foodservice operations to reinforce the theoretical explanations. An introduction, index and source appendix are included. (kbc).
Download or read book Journal of Restaurant Foodservice Marketing written by and published by . This book was released on 2000 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
