Download or read book Film Guide for Marketing Executives written by Sales and Marketing Executives International and published by . This book was released on 1966 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Film Guide for Sales and Marketing Executives written by Sales and Marketing Executives International and published by . This book was released on 1961 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
Download or read book A Guide to Films and Their Uses by Sales Executives written by National Sales Executives, inc., New York and published by . This book was released on 1951 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Work the Film TV Markets written by Heather Hale and published by Taylor & Francis. This book was released on 2017-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success. Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun! This creative guide offers: An in-depth survey of the most significant film, TV and digital content trade shows around the world; An overview of the co-production market circuit that offers financing and development support to independent producers; An outline of the market-like festivals and key awards shows; A breakdown of who’s who at all these events — and how to network with them; Hot Tips on how to prepare for, execute and follow up on these prime opportunities; Low-budget key art samples and game plans; A social media speed tour with a wealth of audience engagement ideas. Visit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.
Download or read book Audio visual Equipment and Materials written by Earl H. Young and published by . This book was released on 1969 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Training Commercial Salesmen written by Edward S. Gordon and published by . This book was released on 1965 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Executives Guide to Marketing written by and published by . This book was released on 1958 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketer s Guide to Creative Production written by Jillian Gibbs and published by . This book was released on 2023-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser "This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers "The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.
Download or read book Time Out Las Vegas written by Editors of Time Out and published by Time Out Guides. This book was released on 2012-07-13 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time Out Las Vegas is the only crib sheet travelers need to the world's most outlandish city. Whether going for a short or extended visit, this guide is an invaluable companion through the neon maze that awaits in Las Vegas. With the lowdown on all the hotels and casinos, money-saving tips, extensive restaurant reviews, hints on the hottest nightlife, and a full guide to gambling, it leaves nothing to chance. This seventh edition proves that there is more to Sin City than just sequins and slots — the dramatic expansion in hotel accommodations, fine dining, and shopping is attracting tourists from every economic strata, not just those with gambling as their sole agenda. The guide contains a detailed explanation of what games are available in the casinos, as well as tips on how to play them. There is also a chapter on suggested side trips to Hoover Dam, as well as other sights in Nevada and Arizona.
Download or read book Time Out Naples written by Editors of Time Out and published by Time Out. This book was released on 2012-05-14 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official London 2012 Olympic Games and Paralympic Games licensee for travel and tourism guides, Time Out has produced a 2012 edition of the London city guide that is the essential tool to help visitors plan where to go, how to get involved in the games, and what to do during the rest of their stay in London. The 20th edition helps visitors to navigate the 2,000-year-old city from the handful of musts to the thousands of eccentricities and particularities that give London its real flavor. The sheer size of London can make it a daunting place to explore, making this guide even more valuable to help with the navigation.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1970 with total page 1474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Time Out Vienna written by Editors of Time Out and published by Time Out Guides. This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Time Out Vienna" takes you into the grandiloquent streetscapes of this elegant cultural capital. While pinpointing the essentials on the capital of the Habsburgs and its fabulous musical tradition, the guide hails the city's commitment to its citizens, the exuberance of its contemporary culture and the sensual pleasures that lurk amid the grandeur of its kaleidoscopic architecture.
Download or read book AMA Management Report written by and published by . This book was released on 1960 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 33 accompanied by supplement.
Download or read book Time Out Hong Kong written by Editors of Time Out and published by Time Out. This book was released on 2011-11-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often called the most breathtaking city in the world, Hong Kong has something for every traveler. Time Out Hong Kong is the perfect companion for navigating this overwhelming metropolis that expects over 20 million travelers to visit the duty-free port this year. The experts at Time Out help travelers navigate through this shopper's fantasy, from the old-world markets and bazaars to designer boutiques including how to buy jade. Time Out food mavens helps travelers sort through the offerings of over 9,000 restaurants and the art of "yum cha"(drinking tea). The guide includes suggested itineraries for visits anywhere between one and five days, as well as side-trips to Macau, the buzzing boomtown of Guangzhou, and beaches and museums that are an hour by ferry.
