Download or read book Fearless Flyer written by Heather Lang and published by Astra Publishing House. This book was released on 2021-08-10 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a thrilling moment in history when pioneering aviator Ruth Law attempted to do what no other aviator had done before: fly nonstop from Chicago to New York. On November 19, 1916, at 8:25 a.m., Ruth Law took off on a flight from Chicago to New York City that aviation experts thought was doomed. Sitting at the controls of her small bi-plane, exposed to the elements, Law battled fierce winds and numbing cold. When her engine ran out of fuel, she glided for two miles and landed at Hornell, New York. Even though she fell short of her goal, she had broken the existing cross-country distance record. And with her plane refueled, she got back in the air and headed for New York City where crowds waited to greet her. This story is perfect to share during Women's History Month or anytime during the year!

Download or read book Becoming Trader Joe written by Joe Coulombe and published by HarperCollins Leadership. This book was released on 2021-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Download or read book Significant Objects written by Joshua Glenn and published by Fantagraphics Books. This book was released on 2012-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS SIGNIFICANT OBJECTS: A Literary and Economic Experiment Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all, by recruiting a highly impressive crew of creative writers to invent stories about an unimpressive menagerie of items rescued from thrift stores and yard sales. That secondhand flotsam definitely becomes more valuable: sold on eBay, objects originally picked up for a buck or so sold for thousands of dollars in total — making the project a sensation in the literary blogosphere along the way. But something else happened, too: The stories created were astonishing, a cavalcade of surprising responses to the challenge of manufacturing significance. Who would have believed that random junk could inspire so much imagination? The founders of the Significant Objects project, that’s who. This book collects 100 of the finest tales from this unprecedented creative experiment; you’ll never look at a thrift-store curiosity the same way again. FEATURING ORIGINAL STORIES BY: Chris Adrian • Rob Agredo • Kurt Andersen • Rachel Axler • Rob Baedeker • Nicholson Baker • Rosecrans Baldwin • Matthew Battles • Charles Baxter • Kate Bernheimer • Susanna Breslin • Kevin Brockmeier • Matt Brown • Blake Butler • Meg Cabot • Tim Carvell • Patrick Cates • Dan Chaon • Susanna Daniel • Adam Davies • Kathryn Davis • Matthew De Abaitua • Stacey • D'Erasmo • Helen DeWitt • Doug Dorst • Mark Doty • Ben Ehrenreich • Mark Frauenfelder • Amy Fusselman • William Gibson • Myla Goldberg • Ben Greenman • Jason Grote • Jim Hanas • Jennifer Michael Hecht • Sheila Heti • Christine Hill • Dara Horn • Shelley Jackson • Heidi Julavits • Ben Katchor • Matt Klam • Wayne Koestenbaum • Josh Kramer • Kathryn Kuitenbrouwer • Neil LaBute • Victor LaValle • J. Robert Lennon • Jonathan Lethem • Todd Levin • Laura Lippman • Mimi Lipson • Robert Lopez • Joe Lyons • Sarah Manguso • Merrill Markoe • Tom McCarthy • Miranda Mellis • Lydia Millet • Maud Newton • Annie Nocenti • Stephen O’Connor • Stewart O’Nan • Jenny Offill • Gary Panter • Ed Park • James Parker • Benjamin Percy • Mark Jude Poirier • Padgett Powell • Bob Powers • Todd Pruzan • Dan Reines • Nathaniel Rich • Peter Rock • Lucinda Rosenfeld • Greg Rowland • Luc Sante • R.K. Scher • Toni Schlesinger • Matthew Sharpe • Jim Shepard • David Shields • Marisa Silver • Curtis Sittenfeld • Bruce Sterling • Scarlett Thomas • Jeff Turrentine • Deb Olin Unferth • Tom Vanderbilt • Matthew J. Wells • Joe Wenderoth • Margaret Wertheim • Colleen Werthmann • Colson Whitehead • Carl Wilson • Cintra Wilson • Sari Wilson • Douglas Wolk • John Wray

Download or read book The Fearless Flights of Hazel Ying Lee written by Little, Brown Books for Young Readers and published by . This book was released on 2021-02-02 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring picture book biography about Hazel Ying Lee, the first Chinese American woman to fly for the US military. Hazel Ying Lee was born fearless -- she was not afraid of anything, and the moment she took her first airplane ride, she knew where she belonged. When people scoffed at her dreams of becoming a pilot, Hazel wouldn't take no for an answer. She joined the Women Airforce Service Pilots during World War II. It was a dangerous job, but Hazel flew with joy and boldness. This moving, true story about a groundbreaking figure will inspire young readers to challenge barriers and reach for the sky.

Download or read book Fearless written by Mandy Gonzalez and published by Simon and Schuster. This book was released on 2021-04-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Will hit all the high notes for theater and mystery fans alike.” —Kirkus Reviews Better Nate than Ever meets Love Sugar Magic in this spooky middle grade novel from Hamilton and Broadway star Mandy Gonzalez about a group of young thespians who must face the ghost haunting their theater. Twelve-year-old Monica Garcia has arrived in NYC with her grandmother and a few suitcases to live her dream on Broadway. She’s been chosen as understudy to the star of Our Time, the famed Ethel Merman Theater’s last chance to produce a hit before it shutters its doors for good. Along with her fellow castmates—a.k.a. “the squad”—Monica has a big and very personal reason to want this show to succeed. But rumors of a long-running curse plague the theater. And when strange and terrible things start to threaten their hopes for a successful opening night, Monica and the rest of the squad must figure out how to reverse the curse before their big Broadway debuts. With the help of her new friends, her family, and a little magic, can Monica help save the show—and save their dreams? From Broadway and television star Mandy Gonzalez comes a story about what it means to dream, be yourself, and be fearless.

Download or read book I Am Not a Tractor written by Susan L. Marquis and published by Cornell University Press. This book was released on 2017-12-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Am Not a Tractor! celebrates the courage, vision, and creativity of the farmworkers and community leaders who have transformed one of the worst agricultural situations in the United States into one of the best. Susan L. Marquis highlights past abuses workers suffered in Florida’s tomato fields: toxic pesticide exposure, beatings, sexual assault, rampant wage theft, and even, astonishingly, modern-day slavery. Marquis unveils how, even without new legislation, regulation, or government participation, these farmworkers have dramatically improved their work conditions. Marquis credits this success to the immigrants from Mexico, Haiti, and Guatemala who formed the Coalition of Immokalee Workers, a neuroscience major who takes great pride in the watermelon crew he runs, a leading farmer/grower who was once homeless, and a retired New York State judge who volunteered to stuff envelopes and ended up building a groundbreaking institution. Through the Fair Food Program that they have developed, fought for, and implemented, these people have changed the lives of more than thirty thousand field workers. I Am Not a Tractor! offers a range of solutions to a problem that is rooted in our nation’s slave history and that is worsened by ongoing conflict over immigration.

Download or read book Flying with Confidence written by Captain Steve Allright and published by Random House. This book was released on 2013-03-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the thought of flying fill you with dread? Do panic attacks leave you feeling scared and vulnerable? If so, this book could change your life. Written by top flying experts from British Airways’ Flying with Confidence course, this reassuring guide explains everything you need to know about air travel alongside techniques for feeling confident and in control from take off to landing. In easy-to-follow sections, you'll learn how to recognise cabin noises, manage turbulence and fly in bad weather conditions. As your knowledge grows, so will your confidence, with the fear of the unknown removed. · Takes the terror out of common flight fears · Includes techniques for controlling anxiety, claustrophobia and panic · Will help you feel safe, calm and secure when you next take to the skies.

Download or read book Wine written by Anna Maria Knapp and published by Citadel Press. This book was released on 2001-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great wine doesn't have to cost more when you learn how to select premium wines at bargain prices--many under $10. of photos.

Download or read book Build a Brand Like Trader Joe s written by Mark Gardiner and published by . This book was released on 2012-06-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hughesworld written by Arelo C. Sederberg and published by iUniverse. This book was released on 2013-01-17 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hughesworld is an authentic account written by a press spokesman for Howard Hughes that traces the highlights of his varied life in motion pictures and aviation but concentrates on the management struggle that followed his death in 1976. Hughes died intestate, or without a valid will, opening up a circus of phony will documents. In addition hundreds of far-distant relatives staked claims. A first cousin, Texas lawyer William Lummis, assumed control after a long and bitter struggle with executives and lawyers who had previously managed Hughes businesses. Hughes is shown as a brilliant aviation pioneer and aircraft designer, as well as a motion picture producer and an able if unorthodox industrialist. At one time he owed a major airline, TWA, a leading oil well drilling bit company, Hughes Tool, and a missile and electonics concern, Hughes Aircraft. In the final phase of his business life, he owned six Las Vegas hotel-casinos. He ended as a tragic character, living secluded in pain from injuries sustained in plane crashes, rendered helpless by drugs.

Download or read book Franklin Flyer written by Nicholas Christopher and published by Delta. This book was released on 2008-12-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this shimmering work of fiction, Nicholas Christopher follows the remarkable life of Franklin Flyer–a restless young inventor named after the train on which he was born–through the tumultuous years of the Great Depression, into the Second World War. Raised by his suffragette aunt, at various times a vagabond and tycoon, Franklin travels across the U.S.A and around the globe, seeking adventure and enlightenment, charting his fate by pursuing the unexpected. He encounters a glittering cast of characters: among them Rita Hayworth, Josephine Baker, OSS founder “Wild Bill” Donovan, and a host of political zealots, opportunists, and dreamers thrown together in a world on the brink of collapse. With each new invention–devices that help to revolutionize everything from early television to the technology with which the Allies respond to the Axis powers–Franklin makes his mark. Gaining fame and fortune, he also suffers terrible heartbreak, and through numerous transformations discovers that a man’s own life is truly his most difficult, and rewarding, invention. A brisk, vivid blend of history and imagination, Franklin Flyer brings to life an American hero as unforgettable as his times.

Download or read book Your Success in the Retail Business Collection written by Richard Hammond and published by FT Press. This book was released on 2013-08-08 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new collection filled with winning ideas and strategies for improving¿ your sucess in the retail business... 2¿authoritative books, now in a convenient e-format, at a great price! Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.¿ Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.¿Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. From world-renowned experts Richard Hammond and Barry Berman.

Download or read book Real Communication written by Dan O'Hair and published by Macmillan. This book was released on 2008-12-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: This competency-based hybrid text links communication theory to everyday skills and integrates coverage of intercultural communication and ethical issues into every chapter, giving students an opportunity to put what they learn into practice. Copyright © Libri GmbH. All rights reserved.

Download or read book Wine and Conversation written by Adrienne Lehrer and published by Oxford University Press. This book was released on 2009-04-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vocabulary of wine is large and exceptionally vibrant -- from straight-forward descriptive words like "sweet" and "fragrant", colorful metaphors like "ostentatious" and "brash", to the more technical lexicon of biochemistry. The world of wine vocabulary is growing alongside the current popularity of wine itself, particularly as new words are employed by professional wine writers, who not only want to write interesting prose, but avoid repetition and cliché. The question is, what do these words mean? Can they actually reflect the objective characteristics of wine, and can two drinkers really use and understand these words in the same way? In this second edition of Wine and Conversation, linguist Adrienne Lehrer explores whether or not wine drinkers (both novices and experts) can in fact understand wine words in the same way. Her conclusion, based on experimental results, is no. Even though experts do somewhat better than novices in some experiments, they tend to do well only on wines on which they are carefully trained and/or with which they are very familiar. Does this mean that the elaborate language we use to describe wine is essentially a charade? Lehrer shows that although scientific wine writing requires a precise and shared use of language, drinking wine and talking about it in casual, informal setting with friends is different, and the conversational goals include social bonding as well as communicating information about the wine. Lehrer also shows how language innovation and language play, clearly seen in the names of new wines and wineries, as well as wine descriptors, is yet another influence on the burgeoning and sometimes whimsical world of wine vocabulary.

Download or read book American Organic written by Robin O'Sullivan and published by University Press of Kansas. This book was released on 2015-10-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1947, when J. I. Rodale, editor of Organic Gardening, declared, "the Revolution has begun," a mere 60,000 readers and a ragtag army of followers rallied to the cause, touting the benefits of food grown with all-natural humus. More than a half century later, organic farming is part of a multi-billion-dollar industry, spreading from the family farm to agricultural conglomerates, and from the supermarket to the farmer's market to the dinner tables of families all across America. In the organic zeitgeist the adage "you are what you eat" truly applies, and this book reveals what the dynamics of organic culture tells us about who we are. Rodale's goal was to improve individuals and the world. American Organics shows how the organic movement has been more successful in the former than the latter, while preserving connections to environmentalism, agrarianism, and nutritional dogma. With the unbiased eye of a cultural historian, Robin O'Sullivan traces the movement from agricultural pioneers in the 1940s to hippies in the 1960s to consumer activists today—from a counter cultural moment to a mainstream concern, with advocates in highbrow culinary circles, agri-business, and mom-and-pop grocery stores. Her approach is holistic, examining intersections of farmers, gardeners, consumers, government regulations, food shipping venues, advertisements, books, grassroots groups, and mega-industries involved in all echelons of the organic food movement. In American Organic we see how organic growing and consumption has been everything from a practical decision, lifestyle choice, and status marker to a political deed, subversive effort, and social philosophy—and how organic production and consumption are entrenched in the lives of all Americans, whether they eat organic food or not.

Download or read book The Cars and Trucks Book written by Todd Parr and published by Little, Brown Books for Young Readers. This book was released on 2018-12-24 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling and beloved author Todd Parr, a new book about all of the different ways that cars and trucks help people and have fun. Some trucks help on the farm. Some trucks help in the city. Some cars like to drive in the snow. And some cars like to drive to the beach. All cars and trucks LOVE to be on the ROAD! Todd Parr brings his trademark bright colors and bold lines to his new book about cars, trucks, and the occasional bus. In a fun collection of silly images, Todd explores all of the ways vehicles have an impact on our daily lives, while weaving in messages about positivity, the environment, and safety. Readers will laugh along with the whole four-wheeled gang!