Download or read book Fashion Attitudes and Buying Behaviors of Cross cultural College Students Toward Apparel Products written by Yuanyuan Zhang and published by . This book was released on 2012 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Attitudes and Behaviors of College Students in Family and Consumer Sciences Towards Environmentally Friendly Apparel written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT BOSTIC, NINA CRAWFORD. Knowledge, Attitudes, and Behaviors of College Students in Family and Consumer Sciences Towards Environmentally Friendly Apparel. (Under the direction of Dr. Gary Moore.) The purpose of this study is to (a) determine attitudes, knowledge, and behaviors of college students toward environmentally friendly apparel, (b) examine a correlation between age in relation to knowledge, attitude and behaviors, (c) examine the difference between studentâ€TMs hometown size in regards to knowledge, attitude and behaviors, (d) study the differences in knowledge, attitude and behaviors between majors (Fashion majors or Family Consumer Sciences). Surveys were administered to introductory level courses in Family and Consumer Sciences (FCS) at three institutions of higher education. Each class member turned in a survey, for a total of 137 surveys. Data were analyzed using descriptive statistics, t-tests, one-way Analysis of Variance, and Pearson Correlation Coefficients. Based upon the findings, the following conclusions were identified: 1. The FCS students at the three colleges had a low to moderate level of knowledge regarding environmentally friendly apparel. 2. Students are leaning toward having an attitude that supports being environmentally friendly toward clothing. 3. Students generally practice environmentally friendly apparel behaviors. 4. The type of major, whether itâ€TMs Fashion or other Family and Consumer Sciences, did not show a higher awareness of environmentally friendly apparel. 5. The studentâ€TMs hometown size did not show a difference in their knowledge, attitude and behavior. 6. The studentâ€TMs age did not have a relationship with their knowledge and behavior. However, the older students possessed a more favorable attitude toward environmentally friendly clothing.
Download or read book Knowledge Attitudes and Behaviors of College Students in Family and Consumer Sciences Towards Environmentally Friendly Apparel written by Nina Crawford Bostic and published by . This book was released on 2008 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keywords: Environmentally Friendly Apparel, Green Clothing, Sustainability, Eco Fashion.
Download or read book A Cross cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by Yun Wang and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes Toward Catalog Purchasing of Apparel by Female College Students in Korea written by Soonhwa Choi and published by . This book was released on 1996 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Responsibility in the Global Apparel Industry written by Marsha A. Dickson and published by Fairchild Books. This book was released on 2009-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has dramatically changed the way business is conducted in the apparel manufacturing industry, particularly with respect to social responsibility in the design, production, and sourcing of products. Social Responsibility in the Global Apparel Industry combines an introduction to social and environmental issues in apparel manufacturing with an analysis of how corporate strategy and decisions made throughout the global supply chain can increase social responsibility. Readers learn how leading apparel and footwear brands and retailers attempt to solve complex problems including child labor, harassment and abuse, discrimination, excessive hours of work, low wages, poor factory health and safety, and negative impacts on the environment. Drawing on their research and industry experience, the authors prepare the next generation of industry professionals to change the apparel industry from the inside out by instilling within them awareness, knowledge, and passion.
Download or read book Environmentally Significant Consumption written by National Research Council and published by National Academies Press. This book was released on 1997-07-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much polemic about affluence, consumption, and the global environment. For some observers, "consumption" is at the root of global environmental threats: wealthy individuals and societies use far too much of the earth's resource base and should scale back their appetites to preserve the environment for future generations and allow a decent life for the rest of the world. Other observers see affluence as the way to escape environmental threats: economic development increases public pressure for environmental protection and makes capital available for environmentally benign technologies. The arguments are fed by conflicting beliefs, values, hopes, and fearsâ€"but surprisingly little scientific analysis. This book demonstrates that the relationship of consumption to the environment needs careful analysis by environmental and social scientists and conveys some of the excitement of treating the issue scientifically. It poses the key empirical questions: Which kinds of consumption are environmentally significant? Which actors are responsible for that consumption? What forces cause or explain environmentally significant consumption? How can it be changed? The book presents studies that open up important issues for empirical study: Are there any signs of saturation in the demand for travel in wealthy countries? What is the relationship between environmental consumption and human well-being? To what extent do people in developing countries emulate American consumption styles? The book also suggests broad strategies that scientists and research sponsors can use to better inform future debates about the environment, development, and consumption.
Download or read book Character and Opinion in the United States written by George Santayana and published by Transaction Publishers. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Fashion written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2016-01-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Sport Consumer Behaviour written by Kostas Alexandris and published by Routledge. This book was released on 2016-07-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Download or read book Eco Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Download or read book Explaining Buyer Behavior written by John O'Shaughnessy and published by Oxford University Press, USA. This book was released on 1992 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
