Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Download or read book Emergency Contact written by Mary H. K. Choi and published by Simon & Schuster Books for Young Readers. This book was released on 2019-04-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Smart and funny, with characters so real and vulnerable, you want to send them care packages. I loved this book.” —Rainbow Rowell From debut author Mary H.K. Choi comes a compulsively readable novel that shows young love in all its awkward glory—perfect for fans of Eleanor & Park and To All the Boys I’ve Loved Before. For Penny Lee, high school was a total nonevent. Her friends were okay, her grades were fine, and while she’d somehow landed a boyfriend, they never managed to know much about each other. Now Penny is heading to college in Austin, Texas, to learn how to become a writer. It’s seventy-nine miles and a zillion light years away from everything she can’t wait to leave behind. Sam’s stuck. Literally, figuratively, emotionally, financially. He works at a café and sleeps there too, on a mattress on the floor of an empty storage room upstairs. He knows that this is the god-awful chapter of his life that will serve as inspiration for when he’s a famous movie director but right this second the seventeen bucks in his checking account and his dying laptop are really testing him. When Sam and Penny cross paths it’s less meet-cute and more a collision of unbearable awkwardness. Still, they swap numbers and stay in touch—via text—and soon become digitally inseparable, sharing their deepest anxieties and secret dreams without the humiliating weirdness of having to, you know, see each other.
Download or read book Data Mining Concepts and Techniques written by Jiawei Han and published by Elsevier. This book was released on 2011-06-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data
Download or read book Going The Wrong Way written by Chris Donaldson and published by . This book was released on 2020-04-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young man escapes 1970s Belfast on his Moto Guzzi Le Mans, and tries to find himself... and the road to Australia... what could possibly go wrong
Download or read book No More Dirty Looks written by Siobhan O'Connor and published by Da Capo Lifelong Books. This book was released on 2010-07-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: It started with a harmless quest for perfect wash-and-go hair. Every girl wants it, and Siobhan O'Connor and Alexandra Spunt finally found it in a fancy salon treatment. They were thrilled -- until they discovered that the magic ingredient was formaldehyde. Shocked, O'Connor and Spunt left no bottle unturned. If it went on their body (and thus, was absorbed into their skin and bloodstream), they researched it. As it turns out, many of those unpronounceable ingredients in your self-tanner and leave-in conditioner are not regulated and the "natural" on your face wash doesn't mean what you think it does. Now, with the help of top scientists, dermatologists, and makeup artists, the authors share their compelling findings and the easy way to detoxify your beauty regimen. No More Dirty Looks also reveals the safest, most effective products on the market and time-tested home recipes. Finally, you don't need to sacrifice health for beauty -- because coming clean is the best look yet.
Download or read book Women and the Circulation of Texts in Renaissance Italy written by Brian Richardson and published by Cambridge University Press. This book was released on 2020-03-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to women's promotion and use of textual culture, in manuscript and print, in Renaissance Italy.
Download or read book Democracy by Force written by Karin von Hippel and published by Cambridge University Press. This book was released on 2000 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of the Cold War, the international community, and the USA in particular, has intervened in a series of civil conflicts around the world. In a number of cases, where actions such as economic sanctions or diplomatic pressures have failed, military interventions have been undertaken. This 1999 book examines four US-sponsored interventions (Panama, Somalia, Haiti and Bosnia), focusing on efforts to reconstruct the state which have followed military action. Such nation-building is vital if conflict is not to recur. In each of the four cases, Karin von Hippel considers the factors which led the USA to intervene, the path of military intervention, and the nation-building efforts which followed. The book seeks to provide a greater understanding of the successes and failures of US policy, to improve strategies for reconstruction, and to provide some insight into the conditions under which intervention and nation-building are likely to succeed.
Download or read book The Carbon Almanac written by The Carbon Almanac Network and published by Penguin. This book was released on 2022-07-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source for facts and the basis for a global movement to fight climate change. This isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it’s not too late for concerted, collective action for change.
Download or read book Java Persistence with Hibernate written by Gary Gregory and published by Simon and Schuster. This book was released on 2015-10-27 with total page 1053 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Java Persistence with Hibernate, Second Edition explores Hibernate by developing an application that ties together hundreds of individual examples. In this revised edition, authors Christian Bauer, Gavin King, and Gary Gregory cover Hibernate 5 in detail with the Java Persistence 2.1 standard (JSR 338). All examples have been updated for the latest Hibernate and Java EE specification versions. About the Technology Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. Persistence—the ability of data to outlive an instance of a program—is central to modern applications. Hibernate, the most popular Java persistence tool, offers automatic and transparent object/relational mapping, making it a snap to work with SQL databases in Java applications. About the Book Java Persistence with Hibernate, Second Edition explores Hibernate by developing an application that ties together hundreds of individual examples. You'll immediately dig into the rich programming model of Hibernate, working through mappings, queries, fetching strategies, transactions, conversations, caching, and more. Along the way you'll find a well-illustrated discussion of best practices in database design and optimization techniques. In this revised edition, authors Christian Bauer, Gavin King, and Gary Gregory cover Hibernate 5 in detail with the Java Persistence 2.1 standard (JSR 338). All examples have been updated for the latest Hibernate and Java EE specification versions. What's Inside Object/relational mapping concepts Efficient database application design Comprehensive Hibernate and Java Persistence reference Integration of Java Persistence with EJB, CDI, JSF, and JAX-RS * Unmatched breadth and depth About the Reader The book assumes a working knowledge of Java. About the Authors Christian Bauer is a member of the Hibernate developer team and a trainer and consultant. Gavin King is the founder of the Hibernate project and a member of the Java Persistence expert group (JSR 220). Gary Gregory is a principal software engineer working on application servers and legacy integration. Table of Contents PART 1 GETTING STARTED WITH ORM Understanding object/relational persistence Starting a project Domain models and metadata PART 2 MAPPING STRATEGIES Mapping persistent classes Mapping value types Mapping inheritance Mapping collections and entity associations Advanced entity association mappings Complex and legacy schemas PART 3 TRANSACTIONAL DATA PROCESSING Managing data Transactions and concurrency Fetch plans, strategies, and profiles Filtering data PART 4 WRITING QUERIES Creating and executing queries The query languages Advanced query options Customizing SQL
Download or read book Breaking Into the Game Industry written by Brenda Brathwaite and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the game industry and offers advice from experienced professionals on entering the video game industry.
Download or read book The 100 Startup written by Chris Guillebeau and published by Crown Currency. This book was released on 2012-05-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Download or read book The Renewal of Pagan Antiquity written by Aby Warburg and published by Getty Publications. This book was released on 1999 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays by the art historian Aby Warburg, these essays look beyond iconography to more psychological aspects of artistic creation: the conditions under which art was practised; its social and cultural contexts; and its conceivable historical meaning.
Download or read book 40 Rules for Internet Business Success written by Matthew Paulson and published by American Consumer News, LLC. This book was released on 2014-07-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade to create his own seven-figure Internet business. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.
Download or read book Basic Italian written by Stella Peyronel and published by Taylor & Francis. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Basic Italian' provides readers with the basic tools to express themselves in a wide variety of situations. The book contains 23 individual grammar points in lively and realistic contexts.
Download or read book The Complete Idiot s Guide to the Sun written by Jay M. Pasachoff and published by Penguin. This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Italian Ways On and Off the Rails from Milan to Palermo written by Tim Parks and published by W. W. Norton & Company. This book was released on 2014-05-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of "Italian Neighbors" returns with a wry and revealing portrait of Italian life--by riding its trains.
