Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1997 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Information written by United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Consumer Affairs and published by . This book was released on 1977 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facts Views on Nordic Consumer Policy written by Hans Jeleby and published by Nordic Council of Ministers. This book was released on 1996 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facts and Views on Nordic Consumer Policy
Download or read book Consumers Guide written by and published by . This book was released on 1939 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Consumer Culture Theory of Brands written by Robert Pennington and published by Cambridge Scholars Publishing. This book was released on 2019-08-20 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.
Download or read book Consumer Use of Information written by Lorna Aldrich and published by . This book was released on 1999 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Download or read book Key Facts Consumer Law written by Jacqueline Martin and published by Routledge. This book was released on 2013-03-07 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Facts has been specifically written for students studying Law. It is the essential revision tool for a broad range of law courses from A Level to degree level. Consumer Law is also relevant to courses for Trading Standards Officers and many Business Studies courses. The series is written and edited by an expert team of authors whose experience means they know exactly what is required in a revision aid. They include examiners, barristers and lecturers who have brought their expertise and knowledge to the series to make it user-friendly and accessible. Chapters include: The character of consumer contracts / Consumer protection in contract law / Contracts for sale of goods / Unsolicited goods / Distance selling / Contracts to provide services / Protection under the law of tort / Exemption clauses & unfair terms in consumer contracts / The Consumer Protection Act 1987 / Criminal Law as a means of consumer protection / Consumer finance / Trade Descriptions Act 1968 / Misleading proce indications / Regulating advertising / Insurance / Holidays / Food.
Download or read book FDA Consumer written by and published by . This book was released on 1995 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tangled Web They Weave written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
Download or read book Fake News in Context written by Lesley S. J. Farmer and published by Routledge. This book was released on 2020-12-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fake News in Context defines fake news and sets it within a historical and international context. Helping readers to become more skilled at detecting misinformation, the book also demonstrates how such knowledge can be leveraged to facilitate more effective engagement in civic education. Distinguishing between fake news and other forms of misinformation, the book explains the complete communication cycle of fake news: how and why it is created, disseminated and accessed. The book then explains the physical and psychological reasons why people believe fake news. Providing generic methods for identifying fake news, Farmer also explains the use of fact- checking tools and automated algorithms. The book then details how various literacies, including news, media, visual, information, digital and data, offer unique concepts and skills that can help interpret fake news. Arguing that individuals and groups can respond and counter fake news, which leads to civic engagement and digital citizenship, the book concludes by providing strategies for instruction and tips for collaborating with librarians. Including a range of international examples, Fake News in Context will be of interest to teaching faculty, and students of library and information science, communication studies, media studies, politics and journalism. Librarians and information professionals will also find a valuable resource in this book.
Download or read book Catalog written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1974 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food and Nutrition Information and Educational Materials Center Catalog written by Food and Nutrition Information Center (U.S.). and published by . This book was released on 1976 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog Supplement Food and Nutrition Information and Educational Materials Center written by Food and Nutrition Information and Educational Materials Center (U.S.) and published by . This book was released on 1973 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trans Fat Alternative written by Dharma R. Kodali and published by CRC Press. This book was released on 2019-07-26 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to government regulations that require declaration of the amount of trans fat present in foods, Trans Fats Alternatives provides cutting-edge research and insights into this major industry issue. With contributions from major fats and oils suppliers, including Aarhus, ADM, Bunge, Cargill, Loders Croklaan, and Premium Vegetable Oils, the book covers the new regulations in detail, includes methods to analyze for trans fat, explores consumer reaction to trans fat labeling, discusses the nutrition facts, and supplies approaches to trans fat replacement/reformulation. It an indispensable guide for everyone who is interested in trans fats.
Download or read book Cumulative Index to the Catalog of the Food and Nutrition Information and Educational Materials Center 1973 1975 written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1975 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
